Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 109

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 109

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Here’s what you need to do: Select whether or not you operate from a brick-and-mortar location. Title tagging for links.

Google 326

Google Mobile Advertising Business Work Management 326

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Others will swear by it and treat it like an essential part of their marketing strategy. That's why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. What Are SERP features? Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 42 David Food Board International Contact David Food Score: 31.33 47 Coro Saldaña Contact Coro Saldaña Score: 31.15

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Brightedge

NOVEMBER 19, 2021

Respondents include people across a diverse range of marketing disciplines from SEO to demand generation, digital marketing, content development, IT and executive management, and across multiple industries including e-commerce, retail, software, manufacturing and finance. How has search volume been this year in your market?

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

ClearVoice

NOVEMBER 3, 2023

The Interplay between Technical SEO, On-page SEO, and Off-page SEO Technical SEO doesn’t operate in isolation. In this way, technical SEO enables your entire content marketing strategy. For instance, you want search engines to prioritize crawling and indexing your latest blog posts.

SEO 52

SEO Work Management Tagging Marketing Management 52

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Nadia Vincent, MBA Digital Transformation Leaders Contact M.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Brenda Gelston’ Marketing Momentum blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

NOVEMBER 18, 2021

Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79 How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! How can I get on the Thinkers360 list in the future? How can I recommend others who should be on the list?

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Guest post by Priyanka Desai. What is a lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! How can I get on the Thinkers360 list in the future? How can I recommend others who should be on the list?

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. Being data-driven in marketing means making decisions about how to activate data on behalf of the buyer.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media 141

Social Media Paid Content Media Act-On 141

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 38 Jeff Stollman Rocky Mountain Technical Marketing, Inc. Contact Jeff Stollman Score: 30.95 Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Blog feeds can be linked in social platforms easily to expand reach.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. The team discovered loads of diverse content that was hard to find, disorganized, difficult to reuse, and, most importantly, not customer-centric , says Red Hat’s marketing content curator and librarian Anna McHugh. Anna isn’t suggesting marketers abandon product-oriented content.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

LeadSloth

APRIL 24, 2009

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! But regardless of the terminology, these are the blogs that I enjoy most :- ). So here’s the list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. This analysis allows you to observe engagement metrics, click-through rates, link clicks, likes, comments, and more, segmented by topic or tag.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Thinkers360

FEBRUARY 23, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 37 Joseph Paris XONITEK, Operational Excellence Society, Readiness Institute Contact Joseph Paris Score: 32.98 Agnis Stibe Score: 32.49

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

seo.co

FEBRUARY 1, 2023

Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy. In addition, city and state names should be in the title tags, meta descriptions and content of your site. These keywords aren’t attaching a regional identity. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Webbiquity

JUNE 19, 2019

Keeping the website up and running, marketing to your target audience, maintaining a healthy level of customer satisfaction, making employees happy, complying with taxes and regulations—these are all part of day-to-day life as a digital entrepreneur. Outsource Marketing Operations. Outsource Customer Support Services.

Paid Search Agency 164

Paid Search Agency Enterprise Management Marketing AI Work Management 164