Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

Google 123

Google Press Domain Marketing Management 123

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Know others who should be on our leaderboards?

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Osei Bonsu Dickson Score: 45.73

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Thinkers360

APRIL 14, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! McKenna Score: 31.33

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog? ” “But how is that not a blog?” The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Thinkers360

MARCH 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Lockheed Martin Contact Jeff Daniels, Ph.D.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

The Point

OCTOBER 31, 2012

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! How can I get on the Thinkers360 list in the future?

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Gunn Jr KUOG Corporation Contact Paul L. Contact Norman Katz Score: 34.70 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Thinkers360

APRIL 28, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Contact Lucille Ossai Score: 30.76

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52

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Using an actual person’s name means the message is much less likely to appear as coming from a soulless corporate entity.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

SendX

MAY 21, 2021

Automation History Today almost all the marketers, even from small and medium corporations, use automation to interact with their visitors. These tools were the big corporations’ weapons of mass interaction. You can easily segment, nurture and tag your contacts for a more personalised experience. Now what is Automation?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

B2B Memes

JUNE 22, 2010

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. Maybe, just maybe, a blog isn’t a good idea for most CEOs.

Ethics 100

Ethics Class Social Media Tagging 100

Thinkers360

MARCH 7, 2024

This is no truer for a thought leader brand than it is for a corporate brand. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Zoominfo

APRIL 10, 2018

If you’re not familiar, scripted social media is the process of using pre-written, well-vetted messaging as part of your corporate social media strategy. The last thing they want—especially if they’re frustrated—is to receive the same canned response as everyone else on your corporate profiles.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Thinkers360

MARCH 15, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Know others who should be on our leaderboards?

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Chris Koch

OCTOBER 16, 2009

Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. The blogs are an integrated part of the corporate marketing strategy and are usually hosted on the corporate website. They do not set up or tend corporate blogs. That runs counter to the spirit of the best blogs.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Chris Koch

JULY 28, 2010

Companies who want to add their voices the blogosphere have a decision to make: Do we allow individual employees to be the dominant force in our efforts, or do we keep the focus on the company by creating group-authored blogs? individual employees can blog as long as they adhere to the company’s social media policy.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Webbiquity

DECEMBER 13, 2018

Using memes probably won’t resonate, but your “About us” doesn’t have to be full of corporate buzzwords and boring jargon, either. Curate your content thoughtfully with your audience in mind, and tag others—customers, partners, industry thought leaders—as appropriate. Build an online presence. Build a career page.

Linkedin 217

Linkedin Paid Search Agency Companies Banners 217

TrustRadius Marketing

JULY 10, 2022

Corporate learning management systems allow companies to effectively train new hires, maintain compliance, and provide professional development opportunities. Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. Top Corporate LMS for Enterprise.

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The corporate e-commerce website (yep, we sold engine oil online at a premium) was a political minefield, so I had very limited sway. The blog was not. No man is an island — neither is your blog.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Webbiquity

FEBRUARY 23, 2010

How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 How do you get there? It brings life to the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. The first is a structure that links customers to their original salesperson, even if they later contact the organization through a Web search or visit to the corporate Web site.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Marketing Insider Group

APRIL 6, 2021

Making a sale but losing a customer’s future business is like making it to first base but getting tagged before you reach second. Blogging is one of the best ways to show up for your audience consistently. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Adobe Experience Cloud Blog

MAY 10, 2017

This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. Sharing stories like this over company accounts is a nice break from traditional corporate announcements and shows validation for your brand by third-party sources.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100