Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Your content should tell your brand’s story, show personality, provide value for your audience and entice them to engage. In short, yes.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Five AI Solutions Transforming B2B Marketing. But a recent report from Salesforce indicates that top-performing companies are more than twice as likely to use AI as underperforming companies. An Artificial Future.

Marketing AI 63

Marketing AI Account Based Marketing Lead Ranking Lead Scoring 63

Vidyard

MAY 9, 2018

Those are the words I now live by as a B2B marketing and sales leader. The type of content that turns a simple message or idea into a remarkable and memorable story that sparks an emotional response. This story is a perfect example of finding your wow. Good enough is no longer good enough. And yes, he landed the job.

Advertising Agencies 75

Advertising Agencies Marketo Template Video Marketing 75

Hinge Marketing

MARCH 3, 2016

Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. There are a thousand ways to approach social media and make it work for you. Here are 5 common social media fails that every professional services firm must avoid: 1.

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? So how can you use your company’s page on LinkedIn to see real success? Blog posts. Build your brand.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

Hinge Marketing

JULY 29, 2015

Your B2B website is a key component of how you sell your services to clients. With the majority of individuals accessing sites from mobile devices, it's important that you have a responsive site that reflects your brand and keeps the experience consistent—no matter what device is used. But it's critical you do.

Marketing Websites 48

Marketing Websites Lead Ranking B2B Lead Scoring 48

SocialPilot

MARCH 4, 2024

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. Think about it.

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105

Vidyard

JANUARY 13, 2017

Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. That’s exactly what Tim McManus from video production company Hed Hi Media spoke about at this year’s Viewtopia , the Video Marketing Summit.

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

Hinge Marketing

SEPTEMBER 24, 2015

A good website is the crux of your marketing efforts. More than referrals, conferences, word of mouth, or other marketing efforts, our research shows that clients primarily look online to evaluate a firm—this is particularly true for the Technology industry. SEE ALSO: The Top 11 Mistakes Your B2B Website Should Avoid.

Lead Ranking 48

Lead Ranking Lead Scoring Marketing Websites B2B Thought Leadership 48

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. He has built a career around human-focused marketing. What first defined your marketing journey? You brought up four key words that I think can apply to B2B tech companies.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

JUNE 3, 2016

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. And it's incredibly important for marketers to keep a pulse on. 1) Use authentic images.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

Marketing Insider Group

SEPTEMBER 30, 2020

The average B2B business reports a $185,000 annual budget, and many expect that number to rise by next year. B2B advertising should drive emotional responses around your brand and convince customers to complete future purchases. A key part of marketing understands how and why your customers act the way they do.

Urgency Marketing 266

Urgency Marketing Paid Search Agency B2B Thought Leadership Marketing & Strategy 266

Zoominfo

SEPTEMBER 4, 2019

In fact, 55% of customers say that they now trust companies less than they used to ( source ). Here are some tips to consider. Why does a customer remain loyal to a particular brand? Businesses have posed this question throughout history. Offering high-quality products is no longer enough. Invest in multi-channel customer service.

Loyalty 206

Loyalty Ad Building Multi-Channel Zoominfo 206

Marketing Insider Group

FEBRUARY 18, 2021

This has proved itself to be a major challenge for marketing professionals everywhere. And since we aren’t marketing to goldfish, we have to adjust our strategies in order to hook our audience. In this blog, we discuss ways to excite your audience and keep them around for the long haul. This is easier said than done.

FAQ 360

FAQ Customer Satisfaction Internet Marketing Paid Search Agency 360

Hubspot

OCTOBER 16, 2013

Stories of companies with meteoric rises abound, and it may seem like they''ve been fated from the very beginning. These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

KoMarketing Associates

NOVEMBER 5, 2019

The value of social media marketing is undeniable. Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. Even worse, they believe they are restricted to only a limited set of social media tactics due to this.

Social Media 128

Social Media Social Marketing Marketing & Strategy Marketing Strategy 128

ClearVoice

APRIL 2, 2020

For example, let’s say you’re the head of marketing for a small, but growing consumer packaged goods product in the health niche. Your company makes gluten-free, sugar-free granola bars and is expanding into granola crumbles to use for yogurt and dessert toppings. But, who should you hire? At a glance, you just need help.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Buffer

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7

Facebook 112

Facebook Research Lead Ranking Lead Scoring 112

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. Book My Free SaaS Marketing Consultation . CAC also helps measure the effectiveness of your marketing strategies. Let’s get started!

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Brandpoint

JANUARY 12, 2024

Branded content is a form of marketing that involves sharing content, like articles, infographics, videos, social media posts and more, that tells a story about your brand. Unlike other forms of marketing or advertising, branded content does not directly promote your products or services. Why should I use it?

Brand Identity 62

Brand Identity Branding Advertising Agencies Content 62

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. It might go viral”).

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Hinge Marketing

FEBRUARY 19, 2016

You have a well-crafted blog post that is ready to go. You know it is good because you spent the time up front, considering the right topic , crafting the headline, bringing in compelling imagery, linking to other relevant content, and writing and rewriting the post until it sings. Social Sharing. Guess what? Your Website.

Promotion 48

Promotion Content Lead Ranking Lead Scoring 48

Sprout Social

APRIL 30, 2020

While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance and what can help them make a case for the value of their work. What is data visualization? Line charts. Bar charts.

Lead Scoring 110

Lead Scoring Lead Ranking Storytelling Eye-Tracking 110

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. We sent out a request for examples of awesome content marketing via HARO and other channels. We sent out a request for examples of awesome content marketing via HARO and other channels.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Hinge Marketing

DECEMBER 24, 2015

We have learned, though, that the changes do have an impact on your LinkedIn marketing strategy when it comes to both running your own group or when posting to other groups. How will your firm’s LinkedIn marketing strategy be impacted by these changes? What are some of the changes? All groups are now private by default.

Linkedin 48

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 48

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. What is owned media?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. What Is B2B Brand Awareness? 6 Proven Tactics That Generate B2B Brand Awareness 1. The first is to study your competitors.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Sure, a cheeky critic can pack a big story into a little tweet, but videos always say so much more. If you use it correctly, that is. The Biggest Benefits of Social Video 2. Contents 1.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Hubspot

OCTOBER 28, 2013

For all of us who haven''t planned our costumes (cough, me, cough), you have less than a week to get one. For all of us who haven''t bought Halloween candy for trick-or-treaters (cough, me, cough), yeah, we gotta get on that. If you''re a B2B brand, you may be asking "How could doing Halloween marketing help me reach my goals?"

Budget Programs 28

Budget Programs Template Planning Design 28

KoMarketing Associates

JULY 18, 2019

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. 95% of search in the US happens on Google or on Google properties. .

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28

Vidyard

MARCH 8, 2021

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Sure, a cheeky critic can pack a big story into a little tweet, but videos always say so much more. If you use it correctly, that is. The Biggest Benefits of Social Video 2. Contents 1.

Paid Content 65

Paid Content Social Media Video Marketing Media 65