ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Navigate the Channel

MAY 18, 2023

We won’t recommend classics, such as 1841’s “Extraordinary Popular Delusions and the Madness of Crowds” by Charles MacKay, almost anything by Seth Godin, Al Ries and Jack Trout, or the soon-to-be classics, such as “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeier.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Webbiquity

SEPTEMBER 8, 2020

How can you prove that your company is not like them and that you care about more than just a sale? Tell a story, and make it resonate. It can help you reach more customers, boost your conversions, and most importantly, build trust. It can help you reach more customers, boost your conversions, and most importantly, build trust.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Brandpoint

APRIL 13, 2023

80% of all videos created in 2021 were used-generated. million videos were created or uploaded to Vidyard in 2021. 91% of businesses use video as a marketing tool – an all-time high since 2016. 80% of all videos created in 2021 were used-generated. million videos were created or uploaded to Vidyard in 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

NuSpark Consulting

JULY 7, 2017

To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. How can they become thought leaders if they don’t have a following? Finding Blogs That Will Boost Your Influence.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) What Is a B2B Sales Funnel? Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Marketing Insider Group

JULY 14, 2020

That’s what many businesses are asking. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Yes, absolutely, because disruption isn’t new.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. So the question is, how do brands create emotional connections with their customers? Either way, today’s blog post is for you. Tell your customer’s story. years (compared to 3.4

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Contently

APRIL 23, 2020

My friend Andy and I went up to Albany to watch the New York Giants training camp. At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Over the past month, the phrase I’ve come to loathe the most is “business as usual.” Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. HANDPICKED RELATED CONTENT: How to Differentiate Content in a Crowded Field [Example from Adidas]. Solid gold. Crazy, right? Picture it. Yes, it can!

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Brandpoint

DECEMBER 27, 2018

The B2B world, in particular, has seen an interesting shift in how marketers view success. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. One day, it’s traffic.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. By uploading video focused on one or two key research findings, it creates content unique to that social platform.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sana Commerce

NOVEMBER 10, 2023

But how is digital commerce different from e-commerce, exactly? Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. How does digital commerce in B2B work?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Optinmonster

APRIL 9, 2020

With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. How-To Guides. Offer your subscribers step-by-step instructions on how to use your product or how to get something done by creating newsletters with how-to guides.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Brandpoint

JULY 18, 2019

Adding a video to marketing emails can boost click-through rates by 200-300%. But, don’t forget: it’s important to not do video just for the sake of creating video content. How-To Videos. In fact, how-to searches are increasing by 70% every year on YouTube. New Product or Service Introduction.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sana Commerce

JUNE 16, 2022

It’s not news to say exponential digital adoption has resulted in a global shift in the way we do business. Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. Defining ‘business processes’. There can be many variants of business processes.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

ClearVoice

OCTOBER 12, 2020

To take it a step further, in the earliest days of the pandemic, most brands went black putting a freeze on any new content or advertising. Ad Age ran a story about a feel-good Sam’s Club spot that highlighted workers making sure we still all had access to crucial goods. And then there was that pause in nearly everything.

Work Management 116

Work Management Marketing Management Content Webinar Metrics 116

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. With that being said, not all sales kickoffs are created equal. How do we achieve these goals?

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Read on for 10 of the best strategies for B2B customer retention.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. Along with creating the right type of content, it is also essential to distribute it effectively. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Martech Advisor

JANUARY 24, 2020

The course curriculum covers the basics of blogging and storytelling. You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. The course also offers a study guide to help you prepare for the test. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling. In fact, they’re growing at a rate of more than one million new users every day.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended. The conference saw 29% YOY growth and a 4.5-

Case Study 54

Case Study Case Studies Studies Work Management 54