Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JUNE 12, 2014

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? Are you focusing on client needs?

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Tips Work Management Marketing Management Class 100

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. A good blog post title that makes me want to read the full post.

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Wikipedia RSS Blogger Keywords 100

Writing on the Web

JANUARY 21, 2015

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). The choices for adding features and widgets to your blog can be overwhelming.

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Design Banners RSS Opinions 100

Writing on the Web

APRIL 13, 2016

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free).

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Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Use social media. Seek out similar blogs.

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Traffic Blogger RSS Opinions 100

Writing on the Web

OCTOBER 8, 2015

How do you make money from business blogging? Most blogs aren’t profitable, but people devote a great deal of time and energy to them. You need to understand how to use business blogging to suit your business goals. You need to understand how to use business blogging to suit your business goals.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

FEBRUARY 4, 2015

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. You cannot customize the content for each social media audience.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

FEBRUARY 11, 2015

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. Use social media. Even when out-of-office, you can stay connected via social media.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

APRIL 3, 2013

You know that your blog is a key part of your search strategy , but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further? There’s no such thing as ‘blog style.’ People don’t want to read blogs.

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Curation SEO Keywords Social Media 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

DECEMBER 11, 2013

How do you blog about the Holiday Season – without boring your readers? So what does the holiday season mean for your blog? The holiday season provides a lot of opportunity for keyword-rich blogging. The holiday season provides a lot of opportunity for keyword-rich blogging. Several things!

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

JANUARY 27, 2014

and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I publish the blog post. The same way a chef creates a gourmet meal or a singer delivers a concert.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

JUNE 12, 2013

src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

APRIL 24, 2013

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Most blog writers are just barely scraping the surface of what needs to be said.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

FEBRUARY 18, 2011

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. 1. Use the networked blogs application.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to add the WordPress blog option to your Linkedin profile. Tweet This!

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Social Media has overtaken pornography as the No.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

AUGUST 23, 2010

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. Somethings like social media updating and article submissions can be handled by a V.A. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JUNE 7, 2012

Does your business blog make sense to readers? The most frequent complaint I hear about blogging is “I don’t know what to write about.” ” This is because many business bloggers don’t have enough clarity about their blogging goals. Quite often, they blog about whatever crosses their radar that day.

Blogger 100

Blogger Class Business Blogging Order 100

Writing on the Web

NOVEMBER 14, 2012

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Top 3 Excuses for Not Blogging: “I don’t have time to blog.”. “My

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? I know people who blog like that. Blogging doesn’t work that way. Blogging is a bit like tennis: you want to keep the ball in play. You can’t do that when your blogging is a hit and miss. Blog this on Blogger. Is the Social Web Changing How We Write?

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#. Customers rule.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? Guest blogging is wise but only if done appropriately. Mention what you’ve seen on the person’s site or blog, specifically referring to a post. Explain how that post and the person’s blog is relevant to your own audience and your own goals.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

JANUARY 17, 2014

I do… here’s why: I’ve done it before with Content Marketing with Blogs. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. You can see my progress here (why not subscribe to the blog and get updates in email?).

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

MAY 14, 2014

How can you use Social Media tips when you’re away from the office for a week? I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. Time-saving tip: Use social media.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? It’s part of content marketing with blogs, but it can be easier and more fun if you make it so.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100