Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Looked at another way, Google averages two algorithm changes every business day. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? It really is that easy, but it requires searching for each page, one at a time. Today, searching for the post on Twitter only returns one tweet.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

JANUARY 19, 2012

In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. How “Google, Plus Your World” Works: A Brief Summary Google, Plus Your World adds search results from your circles to Google’s traditional search results. Each has its challenges.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

JUNE 12, 2013

You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being discovered (search and PR). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. That is not the message you want to give a new prospect.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

AUGUST 16, 2012

Many simply link to a main page, leaving you to search for the actual source used. If your infographic has more text than the average blog post, you have missed the whole point of infographics. The information could have been presented as a blog post or redesigned with significantly less text. Source: [link] 4.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

AUGUST 16, 2011

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The societal norms for Twitter have yet to be established. Filed under: In Theory , Social Media.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

MAY 27, 2011

49% of C-level executives search on a mobile device. This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Sure, 82% of executives have a smartphone.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

APRIL 28, 2011

Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks. Blogs and media companies : where is their content widely shared? Identify where you have the opportunity to engage with these individuals. Consider not just where they are, but where you have the opportunity to interact.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 22, 2011

Start a blog about it. Search out people with similar passions. Look across your marketplace, not just within your company, for stories. Let your passion show in your newsletter and other corporate communications. If it is your passion, talking about it will be easy. If it isn’t easy, it isn’t your passion.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JULY 21, 2011

Is it through search and peer recommendations (which are increasingly connected), or will they only find it in their inbox? You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Ideally, your content is easily discovered, naturally making you and your content a resource.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

MAY 22, 2012

Ebooks, blogs and podcasts all follow and have been used by more than 50%. Since 81% start looking for content through search, someone else’s content is just a click away. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

JULY 6, 2011

Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

AUGUST 30, 2011

Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

DECEMBER 2, 2013

To find a contact form I had to search through tiny footer links. I’ll do my best to answer them in the comments on my blog, in future posts or on Twitter ( @wittlake ). Today I received an email from a B2B marketer that is “nurturing” me. The email didn’t have a phone number. The B2B Lead Generation Series.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

JUNE 29, 2011

When we standardize planning and measurement across channels, rather than improve the processes within each channel, the differences and opportunities in each channel are stripped away in search of the least common denominator. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 5, 2013

Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. It means it is common for many people to start with search.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

OCTOBER 17, 2016

They will exhaust the first three pages of search results, including two of your videos, because that’s just what they do nearly every day. No, a fluffy blog post view shouldn’t change someone’s lead score. And if you aren’t sure if your blog posts should be considered fluffy… they are fluff.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Example: The following searches can be used to see how many of Computerworld.com’s pages include the word backup. You will likely want to develop a list of three to five terms and combine them in a single search.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

JUNE 18, 2013

To make it search friendly (and to make it useful for people that don’t love video), it needs to be transcribed or summarized in text. This approach leads quickly to two problems (and they are rampant, particularly on many blogs): Quality suffers. That would make your video painful to listen too already.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Replacing 30,000 visitors a month through increased search and advertising spend will cost approximately $2.5 ACME sends three emails a month to a database of 50,000 people. Web Traffic.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 11, 2011

It is nearly impossible to discover through search. Even this blog, one of millions written by someone with no recognition, has more than 40 shares and likes in its first two weeks. In search, through peers, or simply because you stop losing 80% to 99% of traffic that does not get past the jail bars. Now, it is stuck in jail.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Search, social and email are integrated in support of the overarching program. For example, if you expect a $20,000 search program to deliver 400 registrations and $5,000 has been spent to date, compare your actual registrations to 100. Plans are carefully laid. The creative is impactful. The content is compelling.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

AUGUST 19, 2011

Filtering users can remove consistent sources of clutter from mention and search streams. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Are there bots that retweet everything you post or individuals that spam hashtags you follow? Filed under: In Practice , Social Media.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. As you create this content, set it aside.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

APRIL 6, 2011

There are also a lot of companies today with half-hearted social media programs (ones you would never even see unless you search them out). Cisco, Intel, IBM, to name just a couple. More will certainly follow. In the past, I looked at the company and assumed they were culturally slow to move (which may be true).

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MAY 9, 2012

During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. Search is Mobile By December 2012, Marin Software predicts 25% of all paid search clicks will be from mobile devices, more than doubling over December 2011.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JULY 9, 2013

This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications.

Content 100

Content Rules Guidelines Social Media 100