xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. Key measurement criteria for sales and marketing must be win-rates and not volume.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . Your email is the foundational step of your sales cadence.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. In today’s market, consumers conduct thorough research before engaging with sales teams. Boosted sales and revenue When executed effectively, lead generation can significantly increase sales and revenue.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Vision Edge Marketing

NOVEMBER 29, 2022

Explore how to close those gaps that will be essential to your decision-making. Conducting primary and secondary research are among key methods often used to close gaps. In your business, it might be the adoption of your new product or customer engagement. Once you know what data you have, determine if you have any data gaps.

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

B2B Sales 180

B2B Sales B2B Zoominfo Marketing Prospects 180

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Conversica

DECEMBER 29, 2021

Realign Marketing and Sales Teams Around ABM Execution. A recent survey focused on Account-Based Marketing (ABM) finds that Marketing and Sales teams are well aligned on strategy—and even recognize and appreciate the value created by their colleagues on the other team. But the internet also instills a sense of immediate gratification.

Account Based Marketing 52

Account Based Marketing Tips ABM Cross-Selling 52

ANNUITAS

DECEMBER 4, 2020

It does double duty, educating prospects while accelerating sales, and so the tool has grown in popularity over recent years. There are great chat best practices to follow that have been well documented by many, such as this best practice blog by Drift. Companies want to drive sales, so they add chat.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

Circle Studio

NOVEMBER 24, 2020

Digital (Marketing) Acceleration. With that in mind, 2021 will see the vast majority of B2B firms (who haven’t already) adopt a truly digital-first and digital-centric philosophy when it comes to marketing and sales. And this will drive what is referred to as digital acceleration. Video has become the dominant medium.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

The Marketing Blender

FEBRUARY 13, 2024

Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Lastly, prioritizing customer education about products and services showcases commitment to providing value. Customer Education: Building credibility, authority, and rapport by educating customers about products and services.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

SmartBug Media

JULY 28, 2023

If you're looking to maximize your sales potential and close deals faster, this blog post is for you. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Marketing Insider Group

JUNE 29, 2020

And I still believe that HR will work more closely with Marketing to activate employees for marketing success and business growth. Levain bakery is a New York based cookie company that proactively closed their doors even before it was required for restaurants. But enough about me! And for that, we are grateful.”.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. They are no longer willing to be passed from one seller to another without a good reason.

Marketing AI 62

Marketing AI Work Management Marketing Management Generation 62

Navigate the Channel

MARCH 11, 2024

Some brick-and-mortar businesses closed. Businesses may be able to carry little in a physical space and still offer a wide selection (more on that when we talk drop shipping), or offer inventory that can’t be found anywhere else. Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. What are the benefits that your product offers?

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Hubspot

MAY 11, 2023

But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy. So, let's get started.

Urgency Marketing 70

Urgency Marketing Webinar Metrics Buyer Personas Paid Search Agency 70

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Vision Edge Marketing

NOVEMBER 9, 2021

How can there be a downside to quickly closing new deals and acquiring easy wins? It seemed perfect for offering plenty of shade in a hurry. . Use these insights to make customer, market, product, and service decisions. . Who wouldn’t want fast and easy customer growth for your business? And that’s the focus of this episode.

Paid Search Agency 234

Paid Search Agency Comparison Advertising Agencies Process 234

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Only B2B

JULY 27, 2023

In the dynamic world of B2B sales, the pursuit of success necessitates a precise approach to identify and engage high-quality leads. Enter the BANT framework – a beacon of hope for sales professionals seeking mastery in lead qualification. Need: Does the prospect possess a genuine need for the solutions you offer?

Allocation 62

Allocation Sales Qualified Leads High Quality Lead Lead Qualification 62

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

APRIL 16, 2018

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Zoominfo

JUNE 14, 2018

Because most large events offer several sessions at the same time, attendees must take a look at the event agenda ahead of time and plan exactly which sessions to attend. In smaller sessions or break-outs, most events offer the opportunity to ask questions. Don’t have enough content for a blog post? Let’s get into it!

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Salesforce Marketing Cloud

JUNE 2, 2022

The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Because it’s the greatest indicator of future sales bookings, or annual contract value (ACV). Pipeline is the glue between the marketing and sales departments. Why pipeline? How Salesforce manages pipeline.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Martech

AUGUST 25, 2021

HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. For this blog, I interviewed: Kira Mondrus, SVP of Global Marketing, Tricentis. Buyer feedback on our product was overwhelmingly positive.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Zoominfo

JULY 21, 2018

There’s no doubt about it — sales appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep.

B2B Sales 100

B2B Sales B2B Marketing Prospects B2B Marketing 100

Conversica

JANUARY 11, 2021

Here are a few callouts: Our Human Resources Team: Developed and launched our Nine Pillar Diversity and Inclusion Program , which includes offering free Augmented Workforce solutions for minority-owned businesses and charities supporting minority advancement. Our Board: Named Elissa Fink to our Board of Directors.

Enterprise Management 52

Enterprise Management Conversion Sales Qualified Leads Lead Ranking 52

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. B2B data is often comprised of a list or database of individual contacts with various data points that may be utilized for various sales and marketing operations.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. Deciphering customer intent: Active vs passive Customer intent can be broadly categorized into two types: active intent and passive intent.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59