Blog, Research and Social Media - B2B Marketing Zone

Using Blogs for Social Media Optimization

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. More than 60% of U.S.

Social Media

Social Media Media Optimization Blogger

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

JANUARY 18, 2008

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. This early success with social media can have long-lasting effects on search engine rankings as well."

Linkbait

Linkbait Social Media Ning PageRank

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

Social Media

Social Media Consulting Social Marketing Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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How to Create a Social Media Marketing Strategy

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! technologies." technologies." (If

Social Media

Social Media Paid Content Paid Search Agency Web 2.0

3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

OCTOBER 22, 2009

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. Social Tagging.

Social Media

Social Media ROI Web 2.0 Media

High Points on the Social Media Landscape

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media

Social Media PageRank Digg Wikipedia

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media

Social Media Social Marketing Web 2.0 Forrester

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media

Social Media Social Marketing Web 2.0 Paid Search Agency

The Social Media Email Signature

WebMarketCentral

SEPTEMBER 18, 2008

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 signatures. tags: email signatures, Web 2.0,

Social Media

Social Media Web 2.0 Ning Skype

Are Americans Social-Media-Lazy?

WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)â€”are â€”are Americans lazier than web users in other countries, or just busier?

Social Media

Social Media Media Tagging Case Studies

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. It's growing at an astounding rate.

Social Media

Social Media Facebook Social Marketing Web 2.0

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management

Enterprise Management Social Media Work Management Marketing Management

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tools such as blogs and podcasts to target prospects. Blogs are the most frequently used Web 2.0 Here is the vendor perspective. tags: Web 2.0,

Vendors

Vendors Web 2.0 Social Media RSS

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 LinkedIn , Facebook and Wink ) and blogs.

Social Media

Social Media Web 2.0 Peer-to-peer Wiki

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly?

Social Media

Social Media Web 2.0 Optimization Media

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. David Bankston del.icio.us

Social Media

Social Media Web 2.0 Digg Social Marketing

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing

Small Business Marketing Social Media Wiki Wikipedia

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5

Social Media

Social Media Peer-to-peer Wiki Media

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

OCTOBER 13, 2009

How can you attract more traffic to your blog? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. Can Blogs Help Drive Purchasing Decisions?

Forrester

Forrester Landing Pages Business Best Practices

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. First Page Listings On Google Even More Important by AccuraCast If you had any doubt about the importance of SEO, these research results should eliminate them. UM Finds Web 2.0

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO

SEO SEM Work Management Thought Leadership

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

Adwords

Adwords Paid Content SEM Google

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool. SEO is dead? Balderdash!

SEO

SEO Wiki Best Practices Allocation

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

PR and Blogging Outreach: Macro Issues

WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. a webcasting and rich media marketing solutions provider.

PR

PR Outreach Blogger Web 2.0

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

Tools

Tools Best Practices Adwords Word of Mouth

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger

Blogger Adsense RSS Tagging

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords

Adwords Tactics Tips PPC

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research? Looking for some helpful tools to enhance your online reputation management?

Tools

Tools Best Practices RSS Adwords

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords

Keywords SEO Tools Adwords

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general.

SEO

SEO Best Practices Adwords Copywriting

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. Like KickApps, Ning is a social networking platform. Ning Marketing 2.0

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list.

Blogger

Blogger PR Outreach Tagging

My Podcast with Paul Dunay

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I also talk about the results of my research on using Web 2.0 social tagging to drive B2B website traffic.

Web 2.0

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth

Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

DECEMBER 17, 2008

Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective? Flash, widgets and Web 2.0

Design

Design Marketing Websites Forrester Best Practices

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Her links are summarized and updated on a periodic basis.

PR

PR Web 2.0 Best Practices Blogger

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. This is a "must bookmark" post for anyone conducting online research. Zamzar offers a free online service to convert files with no need to download software.

Tools

Tools Best Practices Web 2.0 Digg

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

DECEMBER 11, 2008

On the other hand, if you sell primarily to the construction or real estate industries, your leads have probably been down for several months now-and you don't need a great deal of research or reflection to figure out why. So do comments on blogs (provided they are do-follow blogs). Part of this effect is easy to measure (e.g.

SEM

SEM CTR Paid Search Agency Press

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). The writer notes that WordPress blogs are nofollow by default, but again you can fix that with the dofollow WordPress plugin. Which SEO tactics should you avoid?

SEO

SEO Best Practices Tagging Internet Marketing

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Analytics

Analytics Best Practices Blogger Banner Ads

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

WebMarketCentral

Using Blogs for Social Media Optimization

Best of 2007: Blog Posts on Social Media Marketing

Webinars

Trending Sources

Diving into Social Media Marketing? How a Social Media Consultant Can Help

Webinars

How to Create a Social Media Marketing Strategy

3 Reasons it's Tough to Measure the ROI of Social Media

High Points on the Social Media Landscape

Best of 2009 (So Far): Social Media Marketing, Part 3

Best of 2009 (So Far): Social Media Marketing, Part 2

The Social Media Email Signature

Are Americans Social-Media-Lazy?

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

B2B IT and Social Media 2: The Vendor Perspective

Social Media Now Top Information Source for B2B IT Buyers

Best of 2008 (So Far) - Social Media Optimization, Part 2

Best of 2007: News Articles on Social Media Marketing

The 5 Best Social Media Sites for Small Businesses

B2B IT and Social Media 1: The Buyer Perspective

Best of 2009 (So Far): Blogging for Business, Part 1

Best of 2008 (So Far) - Web Marketing Research, Part 1

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Best of 2007: Articles and Blog Posts on Google AdWords

Best of 2007: Articles and Blog Posts on SEO (Part 1)

Best of 2007: Articles and Blog Posts on Strategy and Branding

PR and Blogging Outreach: Macro Issues

Best of 2008: SEO Guidance, Part 4

Best of 2009 (So Far): Cool Web Tools, Part 2

Book Review: Blogger -- Beyond the Basics

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: SEO Keyword Tips & Tools

Best of 2008: SEO Guidance, Part 5

Best of 2007: Web 2.0 Sites

Blogger Outreach for PR: The Importance of Follow-Up

My Podcast with Paul Dunay

Best of 2008 (So Far) - Website Design, Part 2

Best of 2007: Interactive PR

Best of 2007: Cool Online Tools

Why Marketers Should Act Like 3-Year Olds

Best of 2009 (So Far): SEO Guidance, Part 1

Best of 2008: Random but Interesting, Part 1

Best of 2008: Strategy and Branding, Part 1

Best of 2007: Web Analytics

Best of 2008: SEO Guidance, Part 1

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