Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Social Networks 100

Social Networks Business Network Marketing Youtube 100

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect. Networking / connecting.

Paid Content 133

Paid Content Social Media Media B2B 133

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. You can also geo-tag your posts, so that users can pinpoint precisely where you are.

Trade Show 207

Trade Show Social Networks Social Media Advertising Agencies 207

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Buyer Personas 71

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Webbiquity B2B Marketing Blog). Blog URL (e.g., 100+ Blog Directories and RSS Submission Sites.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. million tagged Instagram posts. Boost Your Top-Performing Social Content. Image via Instagram.

Marketing AI 237

Marketing AI Branding Brand Identity Advertising Agencies 237

Martech

JANUARY 9, 2024

From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Long-term partnerships where influencers regularly promote a brand. Collaborative promotional events to engage audiences.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

Circle Studio

JUNE 23, 2022

Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The “inbound” effect of content marketing still requires the “outbound” benefits of promotion.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). Whenever I get lazy and let Zemanta/Sovrn choose my tags for me (tags: APPLY ALL), Blog2Social just messes up my shares.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Prizes can also be sponsor branded items.

Lead Scoring 345

Lead Scoring Lead Ranking Co-Registration Banners 345

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Social Media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

SocialPilot

FEBRUARY 26, 2024

This blog is for you if you want the right strategy to outsmart the supersmart LinkedIn Algorithm. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Promote Your Posts Spread the word on your networks as far as possible to cast a wider net.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

MAY 10, 2017

And of course, if you have an executive quoted in the piece or maybe a partner or customer featured in the article, make sure all of them are tagged to give them some extra love, like greater exposure and even more follows. Doing so allows them to spread the word to their social networks for additional reach.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Adobe Experience Cloud Blog

MAY 17, 2019

In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth. The problem? Finding content to share can be time-consuming.

Social Media 134

Social Media Activities Media Curation 134

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 Social skills. How do you get there?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. In this blog, I’ll give you an actionable guide to drive leads from Instagram.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Content Marketing Institute

DECEMBER 10, 2018

Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? When you tag someone in a status update, it appears in their notifications, which makes it more likely that they’ll see it. If you know people mentioned in an article, tag them, says Viveka.

Linkedin 101

Linkedin Peer-to-peer Branding Brand Identity 101

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Unmoderated groups morphed into spammy blog feeds with real discussions being buried. Steer clear of social scheduling tools and post discussions manually.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Without proper promotion, how will people find it? In the end, we will share some of the best off-page SEO techniques with you.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Hubspot

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin. Or that your specific guest post drove actual leads and customers to your website?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Exo B2B

MAY 10, 2021

Then, with regards to the content conveyed by blogs, webinars, videos, emails and events, I put two graphs side-by-side on the main marketing communication channels used before and during the COVID-19 pandemic. The effects are expected but still, striking: We see that social networks have disappeared from the equation.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Video blogs. Many companies and brands are using YouTube as a way to promote themselves. Cross-promote YouTube videos. Create tags – highlight keywords.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs. And, in DC, everyone buys the outfit before they hit the road running.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Online Marketing Institute

AUGUST 7, 2018

Don’t limit yourself to the top five social networks either. You’d be surprised by how many different networks there are to leverage. Simply Google ‘social networking websites’. Train Your Team It’s often overlooked, but ongoing training is essential to the success of social media reputation management.

Social Media 52

Social Media Work Management Marketing Management Class 52

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 128

Tips Ideal Customer Profiles Work Management Marketing Management 128

GreenRope

MAY 28, 2020

One of the most effective ways to not only increase search engine visibility and showcase your expertise in an industry, is to keep an up-to-date blog. Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. A great and high performing blog post should: Be at least 1000 words.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. As the largest social network in the world, Facebook presents an interesting opportunity for brands.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

Contently

OCTOBER 10, 2016

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. I wrote about this strategy at length here , but essentially, we used our analytics to understand which stories we could promote on Facebook and get unusually high returns. Share the story with their social networks.

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134