ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Why is personalization always a trend? That’s a very understandable response. Avoid ambiguous rating scales.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?) appeared first on B2B Marketing Blog | Webbiquity.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Want more data and trends? Mobile: 5.3%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Looking for more data and trends? Webmail: 32.9%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Stats 91

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. To learn why, check out this blog post.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Stats 84

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 3.7%.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Mobile Marketing 77

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). To learn why, check out this blog post. Want more data and trends?

Privacy Protection 77

Privacy Protection Email Marketing Privacy Differentiation 77

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

AUGUST 6, 2021

It’s time for our recap of last month’s top trends and shifts in email client market share. It’s a closer look at a snapshot in time—versus our annual email client market share blog post—so we can bring you up to speed with the latest insights, faster. Keep in mind, Mail Privacy Protection only impacts Apple’s native Mail app.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

NOVEMBER 16, 2021

In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Just how click rates can give valuable insight on what’s resonating most with your subscribers, keeping a close eye on engagement metrics and trends within your program can inform your strategy at large. But email can play a role here, too.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Scoop.it

JANUARY 24, 2023

Let’s see actionable tips to keep up with the upcoming new trends. So, Brand Indicators for Message Identification (BIMI) will go from a trend to a must-have element in 2023. To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers. So, how will you formulate the email strategy in 2023?

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Porch Group Media

FEBRUARY 2, 2022

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Porch Group Media

NOVEMBER 29, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. The post Don’t be scared of iOS 15 appeared first on dotdigital blog. What’s changed? How can I adapt? .

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. And this is a trend to watch in AI website building going forward. . Boosting security at scale. Many small-scale sites do not have a lot of security concerns.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Digilant

MARCH 1, 2022

Viral and trending content. This makes it an excellent tool for advertisers as we move away from third-party cookies but also to stay compliant with privacy protection laws like CCPA and GDPR. . With this technology, all aspects of the page are taken into account, including: The sentiment of the page. Videos on the page.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Onalytica B2B

MARCH 16, 2016

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. These trends may not quite crystalise this year, but certainly within the next 24 months. Digital Trends. AndyBoxall.

Lead Scoring 100

Lead Scoring Lead Ranking Branding Brand Identity 100

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. Though the future of privacy is largely unwritten, several trends are already shaping it in a variety of ways.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

DotDigital

OCTOBER 11, 2021

Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. The post SMS marketing is taking over appeared first on dotdigital blog. Spam was prevalent and branded text messages were considered a nuisance. Happy Texting!

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Scoop.it

FEBRUARY 28, 2023

In the coming years, we will witness some new trends entering the world of email marketing. If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. This will make it a promising trend for all email marketing professionals. Do let us know in the comments below. appeared first on Scoop.it

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

BenchmarkONE

NOVEMBER 3, 2021

Marketing trends are ever-changing, and the Covid-19 pandemic has thrust the world into a virtual atmosphere. We have compiled six of the most important trends your company should be paying attention to when creating marketing campaigns during the upcoming year. Consumer Privacy Protections Will Hold the Spotlight .

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Salesforce Marketing Cloud

APRIL 15, 2024

Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills that will set you apart from the competition. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. In a previous Star Wars-themed blog , I referred to Mace Windu’s lightsaber. For more information on iOS 15, read our blog. appeared first on dotdigital blog. Every cloud ay.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Liveintent

JANUARY 30, 2023

While the topic of privacy protection heats up further, email newsletters enable retailers and their advertising partners to continue reaching audiences safely via the hashed email. The post 2023 NRF’s Big Show: Key Takeaways appeared first on LiveIntent Blog.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Convert

JANUARY 27, 2022

This shows you the “% New Sessions” trends over time. Visitor B clicks through from a Facebook ad to your most recent blog post and purchases: Before ITP: sale is attributed to “Facebook” After ITP: sale is attributed to “Direct” Why: the visit to the blog is not linked to the visit on another domain. took effect.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. They are also a common choice for mobile websites, specifically blogs and news sites.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52