Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. See the trends.

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Email Marketing Trends Paid Search Agency Privacy 118

Litmus

JULY 14, 2022

We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

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Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

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Privacy Protection Email Marketing Planning Privacy 129

Benchmark Email

JANUARY 24, 2023

When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client’s impact on email marketing. As you can read in the latest Litmus’ email engagement trends report, the effect is already conspicuous one year after MPP’s launch.

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Trends Privacy Protection Advertising Benchmark Privacy 40

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

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Open Rate Privacy Protection Deliverability Privacy 107

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

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Litmus

MARCH 10, 2022

Email isn’t slowing down anytime soon, so retailers and e-commerce brands should follow these trends in order to keep up: Boosting personalization and automation . Privacy trends impacting email performance and analytics. The post 2022 Email Marketing Trends: What Retailers Need To Know appeared first on Litmus.

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Email Marketing Trends Privacy Protection Multi-Channel 78

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

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Valasys

JANUARY 15, 2024

Yet, beneath the dazzling veneer of progress lurk Challenges and Future Trends in Data AI, a complex tapestry woven with intricate roadblocks and ethical quandaries. It’s the transformative force reshaping industries, anticipating our desires, and even crafting symphonies that stir the soul.

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Litmus

DECEMBER 7, 2022

The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other operations. Every time. Learn more.

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Email Marketing Trends Planning Paid Search Agency 89

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

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Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

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Privacy Protection Email Marketing Privacy Mobile Marketing 99

Martech

JULY 20, 2022

Additionally, external factors like Apple’s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.

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Email Marketing Privacy Protection Advertising Agencies Deliverability 118

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%.

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Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Want more data and trends? Webmail: 35.6%.

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Privacy Protection Email Marketing Privacy Stats 92

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Want more data and trends? Opens by environment.

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Privacy Protection Email Marketing Privacy Stats 85

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. If all you need is a simple UGA replacement, this tool will be overkill.

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Marketing Analytics Tools Analytics Google Work Management 342

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). It highlights global trends across all industries and verticals.

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Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

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Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

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Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

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Litmus

AUGUST 6, 2021

It’s time for our recap of last month’s top trends and shifts in email client market share. But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States.

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Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

OCTOBER 27, 2021

Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. Personalization and automation are must-haves. While not new, personalization and automation are no longer nice-to-have someday. The time is now.

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SendGrid

FEBRUARY 3, 2022

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens.

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Litmus

NOVEMBER 16, 2021

Just how click rates can give valuable insight on what’s resonating most with your subscribers, keeping a close eye on engagement metrics and trends within your program can inform your strategy at large. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP).

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Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

DECEMBER 22, 2021

” The other trend she highlighted was personalization. There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” One reason is that so many other channels were lost or constrained by the pandemic.

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Email Marketing Ethics Privacy Protection Deliverability 134

Martech

MARCH 16, 2022

To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ). They need quicker service to implement rapid transformation. The law was passed after a journalist obtained the rental history of Robert Bork.

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Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

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Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

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Privacy Protection Advertising Agencies Aggregators Privacy 52

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? 2022 is just around the corner.

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Litmus

NOVEMBER 2, 2021

Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. But privacy measures are impacting our ability to do so. Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. So it gets put off.

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Planning Privacy Protection Privacy Budget Programs 109

Porch Group Media

FEBRUARY 2, 2022

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

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Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. Keep updated on these trends so you’re not caught off guard tomorrow. Knowledge is power.

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Salesforce Marketing Cloud

APRIL 20, 2022

Disruptive trends and technology continuously shake up the virtual landscape. Plus, we discover how marketers are adapting to a privacy-focused data ecosystem and the trends shaping cross-channel marketing. Privacy changes have led to shifts in marketing strategies and investments. It’s an exciting time to be a marketer.

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Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Positive trends for email performance. Email performance in the U.K. Email performance in the U.K.

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Privacy Email Marketing Privacy Protection Open Rate 91