Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Opens by environment.

Privacy Protection 95

Privacy Protection Email Marketing Privacy Differentiation 95

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

Privacy Protection 95

Privacy Protection Email Marketing Privacy Stats 95

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 81

Privacy Protection Email Marketing Planning Privacy 81

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). To learn why, check out this blog post. Want more data and trends?

Privacy Protection 80

Privacy Protection Email Marketing Privacy Differentiation 80

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 3.7%.

Privacy Protection 81

Privacy Protection Email Marketing Privacy Mobile Marketing 81

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. To learn why, check out this blog post.

Privacy Protection 88

Privacy Protection Email Marketing Privacy Stats 88

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. US laws mainly protect those consumers who choose to have their personal data protected. Let’s see what they are.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

Content Marketing Institute

OCTOBER 25, 2018

Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, useful, and engaging method that gets results. What to do in 2019.

Content Marketing 100

Content Marketing Planning Privacy Policies Long Tail Marketing 100