Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

nDash

JULY 21, 2022

Outsourcing work is a great way to free up more time, get more done, or just take a break. That means producing a lot of content each week. And, that’s where blog outlines gain importance. And, that’s where blog outlines gain importance. However, blogs are still a critical part of content development.

Lead Ranking 52

Lead Ranking Lead Scoring Trust Marketing Template 52

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? How do you write high-performing headlines, anyway? These questions are worth considering if you want more clicks and meaningful engagements from your website content. You increase the virality of your content. This increases your content’s virality.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. But what about guest blogging? Finally, Google your topic and append the term “guest blog.”

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

DECEMBER 14, 2021

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. How can you enable your team to create consistent , valuable, and unique content? It’s a win for everyone.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Scoop.it

APRIL 21, 2022

To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you. The Overall Plan. Increase website traffic. The Concept.

PPC 94

PPC Traffic SEO Keywords 94

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. It’s the basis of your entire brand.

Content Marketing 232

Content Marketing Branding Brand Identity Work Management 232

Marketing Insider Group

JUNE 2, 2021

Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Consequently, write down all your business’s major marketing channels and put someone in charge of each. Consider a hybrid in-house/outsourced marketing model. Do you need someone to write regular blog posts?

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 243

SEO Lead Ranking Content PR 243

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Eighty-three percent outsourced at least some activities. What happens when companies outsource B2B influencer marketing?

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Launch Marketing

NOVEMBER 16, 2022

For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” Whether marketing is outsourced to a B2B marketing firm or managed internally, it should be a priority for businesses that are looking to grow. Without marketing, none of this would be possible.

B2B Marketing 118

B2B Marketing Paid Search Agency Planning Marketing Management 118

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways. Source: CoSchedule.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. Let’s dive in!

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. For this reason, content marketing is crucial to a company’s success.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClearVoice

APRIL 28, 2022

In a world where content is king, businesses are looking for creative ways to stand out from the competition and fill their site with engaging posts that will drive organic traffic. Having the byline is crucial if you’re building a personal brand or want your team to get credit for all the content on your site. Find out here!

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. We quickly realized we needed to ramp up content.”

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? In my last two posts I wrote about two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky. My first blog was born on my birthday, Sept. So how do you do this?

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

ClearVoice

AUGUST 14, 2023

Creating technical content for software engineers is an expert-level task. The problem is software engineers aren’t always the best people to write this content, despite their expertise in the field. Outsourcing these tasks to technical writers in software content marketing helps ease the burden on marketing teams.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

ClearVoice

JANUARY 31, 2024

Outsourcing your content gives you access to specialized expertise, cost-effective options, and better scalability. However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

Outsourcing your content gives you access to specialized expertise, cost-effective options, and better scalability. However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns.

Business 52

Business Guidelines Content Advertising Agencies 52

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? What about you and your blog? I’d like to tell you an easy answer, like, “All you need to do is outsource!” Quality content is expensive.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Content4Demand

SEPTEMBER 28, 2022

Controlling your organization’s content doesn’t necessarily mean producing it all yourself. When you outsource some or all of your content, You have the capacity to oversee your content while embracing more powerful roles in your overall strategy. More Content, More Often. More Time in the Director's Chair.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Why Prioritize Content Creation Before Hiring A Fractional CMO? Use SEO Data.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. You shouldn’t be overly willing to plunk down loads of cash, nor should be skimping hoping to get high-quality content for nothing. The Intent of Your Blog Posts.

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

ClearVoice

JUNE 3, 2022

Content marketing has quickly become one of the most important strategies for organic growth. Yet the challenge for many businesses remains growing an in-house content team. Hiring freelancers is a great way to meet your content goals and to be able to continue pumping out content on a consistent basis.

Sample 105

Sample Work Management Custom Publishing Lead Scoring 105