Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. About 97% of marketers agree that a personalized experience is the cornerstone of marketing programs.

ROI 234

ROI Webinar Metrics Privacy Content 234

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. While there are many paths to these off-page tactics, two of the most common are link building and guest blogging. Click To Tweet.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Lighthearted Blogs Encourage Sharing.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. My colleague Rocky Mills , member of a networking organization I belong to, coined the phrase Know-Like-Trust-Refer. Then, if they like you, over time they may come to trust you.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

Content Standard

MARCH 9, 2017

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. Imagine, for instance, that you’re the director of marketing at a finance-based company. Something is wrong.

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Martech

OCTOBER 10, 2023

Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions. To stay competitive, companies must adapt their digital marketing strategies. Consumers now demand more information and brand trust before buying. across three industries.

Marketing AI 118

Marketing AI Paid Search Agency Allocation Marketing Management 118

Content Standard

FEBRUARY 20, 2024

In my opinion, when it comes to content, authenticity is about showing up on an inherently human level with a unique voice and perspective to offer. In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Authenticity also plays a critical role in building trust.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Now let’s look back at the definition of an influencer. Influencers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Before we really start, let’s run through a quick overview of what exactly PR and SEO do for brands when it comes to marketing. Our opinion?

PR 326

PR SEO Lead Scoring Lead Ranking 326

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast. First Round Review.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? While we advocate the fact that if you view influencer marketing as a long-term strategy you can build organic relationships with influencers without paying them a penny, there are some circumstances when payment of some sort may be appropriate. Influencer roles.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. In this blog, we will dive deep into social proof, explaining how to use it, its examples, best practices, and much more.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Onalytica B2B

MARCH 12, 2018

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. SOURCE: www.curalate.com/blog/influencer-marketing-fails/. Don’t buy their opinion. But for every problem there’s a solution.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. Consideration.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. During that time, your content is doing the work of convincing them you’re the best opinion.

Case Studies 344

Case Studies Case Study Impressions Studies 344

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Resonance: Engagement and persuasiveness Resonance is key in influencer marketing.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Heinz Marketing

MAY 2, 2018

By Matt Heinz , President of Heinz Marketing. There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need to be a professional writer to have successful B2B blog, but you must be able to write clearly and provide valuable content. So what’s holding you back?

Practices 56

Practices B2B Thought Leadership Lead Scoring Lead Ranking 56

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. EXPERT OPINIONS. USER-GENERATED CONTENT.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

B2B Marketing Traction

JUNE 28, 2012

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy. The Benefits of Guest Blogging. Guest posting on high-quality websites is an effective inbound marketing technique.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117