Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. What is thought leadership? Create a content plan.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Outgrow

MARCH 17, 2022

In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. .

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Marketing Craftmanship

DECEMBER 2, 2011

Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. Smart move.

PR 100

PR Twitter Guidelines Press 100

Digital Marketing World Forum

AUGUST 7, 2019

You want a PR crisis communication plan and team in place, BEFORE you need them. Channels and audiences to watch include social media, the press, review sites, employees, customers, influencers, competitors, and others. Influencers aren’t only useful for marketing campaigns, they can also sway public opinion during a crisis.

PR 40

PR Marketing Management Press Paid Search Agency 40

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I’m interested to hear your opinion on these visualizations. I came up with two low-fi sketches. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Finally, go on a competitor’s site and review news and blogs. One word of caution: Avoid quoting marketing/PR leaders at the company. You can get even more mileage from your MAT with minimal PR effort.

Media 122

Media PR Paid Search Agency Distribution 122

Marketing Craftmanship

APRIL 19, 2011

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private. Journalistic ideals espoused by Edward R.

PR 100

PR Ad brokers Opinions Ethics 100

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Directive Agency

MAY 29, 2023

Digital PR & Backlinking Projects While higher-skilled tasks in PR demand human expertise for their nuanced nature, AI plays a valuable role in enhancing various research and drafting processes typically assigned to entry-level PR professionals. Here’s where we have and haven’t found success.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Moz

JULY 23, 2020

I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. Now, throughout my time, I've launched a number of creative content and digital PR campaigns, too many to mention. Bring it down a level, go to industry blogs, more niche publications, the ones that you're more likely to get traction with.

Campaigns 65

Campaigns Press Best Practices PR 65

Adobe Experience Cloud Blog

JUNE 15, 2017

From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. PR without Doing PR. Well, you know, if you want to. Lots, right?

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions!

Social Media 100

Social Media Media PR Digg 100

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Hired a new executive?

PR 28

PR Press Public Relations Startups 28

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Stop or limit blog network distribution for guest posts. Here’s an idea, let’s research blogs you want to be a part of, contact the blogger, follow the blogger, and create a relationship.

SEO 100

SEO Planning Blogger Content Marketing 100

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Heinz Marketing

AUGUST 5, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. Matt: One of my first jobs out of school, I was an intern and a junior person at a PR agency. Can you talk a little bit about some of the key themes that you’ve seen change in PR, and in marketing communications, especially for B2B?

Top of Funnel 67

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 67

Convince & Convert

JUNE 1, 2011

Remembering that the social world is really a combination of communities and groups who move in ever widening (and connecting) relationship circles, be sure your PR and social media efforts follow the rules that every smart small business marketer needs to know. Make Sure to Make Friends. Ask them to participate.

Social Media 140

Social Media Media PR Rules 140

B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ). And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100

The Point

NOVEMBER 28, 2011

It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Use Google Alerts, social media, and your PR agency to help spot potential topics. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Salesforce Marketing Cloud

APRIL 21, 2022

That includes social media, slideshows, white papers, films — even their PR and news articles — all springing from the same well. Check out this snippet of a blog post about Slack : What does Slack have in common with lasers and scuba diving? When I see companies doing content well, they’re doing all aspects of content well.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

Contently

APRIL 26, 2016

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. The Associated Press uses an algorithm to automatically generate game recaps. You don’t want to be a PR shop. The playing field is changing out of necessity.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Hubspot

FEBRUARY 10, 2011

In episode #7 of Inbound Now, Peter Shankman is founder of Help a Reporter Out (HARO) joins us to share some PR tips and insights. Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them. How PR is changing. How PR Is Changing.

PR 28

PR Transparency Press Paid Search Agency 28

Sprout Social

APRIL 13, 2017

This is followed by customer opinions posted online at 66%. Celebrity influencers get lots of press around their multi-million dollar earnings and the brands that are writing those checks. Every opportunity listed on the Pop Pays marketplace is a paid gig,” notes Aana Wherry, the director of marketing and PR of Popular Pays.

Social Media 94

Social Media Media Advertising Agencies Word of Mouth 94

Biznology

JANUARY 26, 2011

Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach. But Google isn't the only factor in this changed world.

Public Relations 80

Public Relations PR Wikipedia Press 80

Hubspot

FEBRUARY 10, 2011

In episode #7 of Inbound Now, Peter Shankman is founder of Help a Reporter Out (HARO) joins us to share some PR tips and insights. Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them. How PR is changing. How PR Is Changing.

PR 28

PR Transparency Press Paid Search Agency 28

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. People will quickly get fed up seeing the same press release over and over.

Social Media 105

Social Media Social Marketing Media Planning 105

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. If you work in PR and branding and really want to contribute to your marketing team's lead generation efforts, here are 7 opportunities to get you started! Many PR and branding teams are responsible for putting on regular events.

PR 28

PR Lead Gen Top of Funnel Leads 28

SocialPilot

FEBRUARY 12, 2024

Step 1 : First, open Twitter, type the search query on the search tool, and press the enter key. Find Fresh New Ideas for Content Finding fresh ideas for blogs or content is another method to benefit from Twitter Advanced Search. It is one of the best features available on the Twitter web, not on the phone.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? Well, not all of them,” he concedes. Some are fine. I’ve used video pitching ever since!

Video Marketing 65

Video Marketing Media Conference PR 65

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? ” “Well, not all of them,” he concedes. “Some are fine.

Video Marketing 80

Video Marketing Media Conference PR 80