Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Client Newsletter…check. Trade Show…check. Blog…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), Publicity…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

APRIL 8, 2010

Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. Even photos from a trade show event could end up in a magazine or newsletter. Record a video using blog content as the script. Post a series of blogs based on internal memos.

Trade Show 100

Trade Show Content Budget Programs Barriers 100

BOP Design

DECEMBER 10, 2019

You may want to focus on your company’s blog and add 5 new blogs a month but consider who is going to do that. Even if your B2B marketing strategy will focus on off-line activities like trade shows, promotional events, or direct mail campaigns, it’s essential to have a strong foundation: A professional B2B website.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Contently

SEPTEMBER 10, 2020

We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content. In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. Do you see that accelerating?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. So how do you go beyond lead generation to domination?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Launch Marketing

APRIL 10, 2019

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

NuSpark Consulting

DECEMBER 31, 2011

Everybody does list-format blog posts this time of year. Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Have a content and promotional plan for your webinar, virtual trade show, and online events.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter.

Twitter 100

Twitter Business Digg Thought Leadership 100

markempa

SEPTEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters. Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. Blogs Are the New Trade Shows. Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Many experts will give you permission to post their articles and resources on your website or newsletter.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

thePoint

SEPTEMBER 10, 2019

Is clicking on an ad link in a newsletter considered a response? Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Engaging content. If it’s just a click, no.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Hinge Marketing

AUGUST 11, 2015

They send emails and newsletters to purchased lists, cold call potential prospects, network at conferences, gamble money on pay-per-click (PPC) campaigns, print up glossy brochures and even revamp their websites. So, it’s essential to show your thought leadership by freely providing educational content. Social Media.

Paid Content 48

Paid Content Thought Leadership PPC Budget Programs 48

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Get Engineers Can Sell white paper now.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. PS - as a blogger, you can also think of ways to bring people back to your blog.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Belkins

SEPTEMBER 20, 2019

The survey shows that 54% of B2B buyers check social media to learn about the vendor, their service, and the product. From those buyers, 42% of them prefer to explore products of interest through blogs, while 52% of buyers use LinkedIn for getting more data about the potential vendor and their services. It’s personalized.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Blog posts — Email links to recent posts you wrote or were written by others that will be relevant to your readers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

JULY 31, 2012

White Papers. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. White papers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Sharpspring

FEBRUARY 4, 2021

Add a Subscribe Form to Your Blog. Your blog is one of the most useful — and easiest — ways to build your contact list. We suggest including a form and an in-text link in your actual blog content, inviting people to sign up for your newsletter. Public Speaking, Conferences and Trade Shows.

Email Marketing 109

Email Marketing Buy Marketing & Strategy Marketing Strategy 109

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? I should not be reading blog posts and emails while I’m in my car. You look at their video, you read their blog, you listen to the podcast. I am tethered to this all day long.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Post Comment / Discuss This Blog - Info/Rules. FOLIO: Alerts & Newsletters. Fashion Shows. Trade Show. Consumer Media. Design & Production. Digital Editions.

B to B 40

B to B Paid Content Social Media CMS Development 40

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Online Marketing Institute

MAY 18, 2010

It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name? link] Jack blogs are created so that they feature regular updates. jameshreynolds This is the first time I have stumbled across this blog - great content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. This could look like a “Download Now” button in an email or an image at the bottom of a blog post with a link to a landing page.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98