Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Simply put, a blog is how you easily, quickly and cost-effectively create fresh content on a regular basis. Why do I say this? MORE >>

” “I’ve no time for social media.” ” I’ve struggled with these challenges too — especially fitting in social media. started writing my blog in 2006 and just kept adding things as they came out — LinkedIn, Twitter, Facebook, G+. The more social media platforms and tools proliferated like mushrooms, the more stressed I became. stopped reading marketing books, magazines and blogs. even stopped posting on social media and my blog for a month. B2B Social Media Quiet: The Power of Introverts Susan Cain MORE >>

Tweet A prospect called me last week to inquire about my social media services after following me on Twitter for over a year now. They get indexed by Google and appear in one’s Google Buzz feed and Google Profile (if you’ve activated Google Buzz) and can appear in people’s blog posts. B2B Social Media Twitter What to Post on TwitterWhile talking, he asked me a question no one has asked me before: “Who do you have in mind when you tweet?&# He also wanted to know my process on deciding what to tweet. These are great questions! Post your comments below. MORE >>

Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. With over two billion voices on the Web,” says Gary Lee, CEO of mBLAST , “it’s almost a fulltime job monitoring what’s being said in your industry (or your clients’ industries) across hundreds of blogs, industry sites, online publications and various social networks.”. The cool thing about mBlast is that the company indexes thousands of blogs, articles and social data and then matches this content to keywords. MORE >>

Before social media, you would have never known that I adore Cap’n Crunch cereal and have since I was a kid. You can read the backstory at the CarltonJordon.com blog. Now that our Cap’n Crunch brand is in the social-media space, our adult consumers can stay up to date on all things Cap’n Crunch. ExactTarget has published eight fabulous reports on what people want from your brand via social media (Facebook and Twitter). You can also run contests that might not otherwise work on your blog, Website, or e-newsletter. Tweet I admit it. However! Have some fun! MORE >>