Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

It’s a prime source for my Newspaper Death Watch blog. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Each of these daily newsletters spotlights a different category of goodies I can get for nothing.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 20, 2010

The strategy paid off for me when I was assigned to write a profile of Paul McPherson, then the president of McGraw-Hill Publishing, for an alumni magazine. This is where blogging is a fabulous tool. At the very least, they're good practice for the firing line of a real job interview.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. 27 of the PDF). What do these people think they are?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 30, 2013

DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. In reality, I don’t blog very much at paulgillin.com anymore. Much of my recent work has appeared on the Profitecture blog. Top 10 Blogs Every B2B Marketer Should Read from DNN.'

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. They include Indium Corp., Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50