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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. True enough.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. True enough.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. Improves SEO rankings for content such as blog posts and articles.

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Audience development for your corporate blog: Outbrain helps in building a dedicated follower base for your blog. Industry Examples.

Tools 100
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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. “If

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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

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What Is Earned Media?

ClearVoice

My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. When I started my public relations career, earned media was all there was unless you counted advertorials and the like.