Lewis DVorkin: Content Marketing or Advertorial?
B2B Memes
AUGUST 10, 2012
As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. True enough.
Let's personalize your content