Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing. You’ve seen what sort of messaging drives engagement on LinkedIn.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. LinkedIn groups.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice. One such tactic? B2B influencer marketing. In today’s post, we remedy this issue.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. In my opinion, this is one of the most overlooked strategies when it comes to content creation. LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

EveryoneSocial

JANUARY 7, 2020

Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. And it works well for many B2C brands.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

ANNUITAS

SEPTEMBER 29, 2016

It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Webbiquity

AUGUST 21, 2018

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Sana Commerce

FEBRUARY 21, 2023

Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. LinkedIn groups.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. Many groups have hundreds of thousands of members.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Webbiquity

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. The whole point of marketing is to evoke action in your target audience. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

ANNUITAS

SEPTEMBER 29, 2016

It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Hinge Marketing

DECEMBER 30, 2014

High Growth Firms Rate LinkedIn as Most Effective Social Media Channel In a recent study on the online marketing techniques of professional services executives, Hinge asked executives to rate LinkedIn’s effectiveness in helping them achieve their firm’s objectives. What is too self-promotional?

Linkedin 48

Linkedin Lead Generation Sales Qualified Leads Peer-to-peer 48

Heinz Marketing

DECEMBER 20, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re on LinkedIn, thanks very much for checking us out. By Matt Heinz , President of Heinz Marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Hubspot

JULY 23, 2018

How do I become one that peers in my industry would look to for advice and opinions? You can set up an RSS feed with an app like Feedly for blogs you know that contain relevant industry news. Discover where your buyer persona spends time online and snag those blogs, too. Habits of Successful Content Creators.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Savanta

JUNE 9, 2011

Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Given the volume of opinion I thought I’d help the digestion process by creating a word cloud. See the LinkedIn B2B Marketing discussion. I love this question for two reasons. This is a concern.

B2B Marketing 120

B2B Marketing Peer-to-peer B2B Trust Marketing 120

Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. So how did they do it? The result? inContact.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Customer Experience Matrix

JULY 3, 2013

It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). But Venntive makes perfect sense one you consider their needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Hubspot

MARCH 27, 2015

Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. In other words, “no blogs, articles or promotions.” First, “entrepreneurship” is an extremely broad subject. Groups You Probably Already Know (And Should Know).

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Marketing Insider Group

JUNE 25, 2014

And while you never want to hurt anyone’s feelings, or make yourself look stupid, you should always be as candid as possible and share an opinion that might help someone or your business, to move forward. The team is invited to share their opinions with pure honesty. The team is invited to share their opinions with pure honesty.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Trust Marketing Opinions 100

Marketing Insider Group

FEBRUARY 26, 2014

I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Extra Virgin Suicide ~ the NY Times Interactive Opinion piece shows how much of the Extra Virgin Olive Oil sold around the world may be labeled incorrectly.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

EveryoneSocial

AUGUST 10, 2020

An employee influencer is someone within your organization that can positively impact the way external or internal audiences view, interact, or form opinions about your brand, product, or services. There is no doubt that if you work in marketing or sales that you have heard about influencer marketing.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Marketing Insider Group

AUGUST 20, 2013

Gen Y-ers believe that other consumer care more about their shopping experiences than companies do – that’s why they share their opinions online. Gen Y-ers believe that other consumer care more about their shopping experiences than companies do – that’s why they share their opinions online. Peer recommendations drive sales.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

PureB2B

SEPTEMBER 18, 2018

According to G2 Crowd , 95% of consumers read reviews before they make a purchase, and about 40% form an opinion after reading up to three customer reviews. So, it’s not surprising that 88% of people trust reviews as much as their peers. Customer reviews can also build a communication portal between you and your audience.

Ideal Customer Profiles 91

Ideal Customer Profiles Peer-to-peer Amazon Demand Generation Agencies 91

Heinz Marketing

JUNE 21, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. My name is Matt Heinz, very excited to be here with you live again on LinkedIn, Facebook, and YouTube. By Matt Heinz , President of Heinz Marketing. You can even ask Alexa! Thank you so much for joining us.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Adobe Experience Cloud Blog

AUGUST 16, 2012

Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Instead, what buyers really trust are the recommendations and referrals from their peers and friends.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. No, this isn't an infomercial. And you're right that they won't work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. From One Engineer to Another® blogs from Indium Corporation. is the driving force behind this effort where 14 in-house engineers write 73 different blogs.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

LEADership

JANUARY 7, 2014

That, in my opinion, is the key to establishing thought leadership. Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. It’s all very well to profess that your blog aims to lead and inspire. HAPPY NEW YEAR EVERYONE! It’s great to be back after the break.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Hinge Marketing

MARCH 26, 2020

They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . What’s the best way to market your firm? . Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121