KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

Webbiquity

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Keep Your Website Updated.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Share Your LinkedIn Page.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Deal with the loss of third-party cookies. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners? You may have noticed that there are times when you watch campaign ads relevant to the search terms. These ads are a part of Digital marketing campaigns. DEMAND GENERATION.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers) LinkedIn : JenCapstraw (4.3K

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. You’ve seen what sort of messaging drives engagement on LinkedIn. You already have an idea of what a perfectly punchy hook for a sales email should look like. Scenario : You're crafting a multi-step email campaign. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Biznology

APRIL 28, 2017

Is it blogging? Because without knowing the answer, you’re putting your campaign at risk. Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” And in this case, it wasn’t blogging. It just works.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Only B2B

OCTOBER 26, 2023

This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list. Recent research has shown that businesses leveraging segmented campaigns have enjoyed an astonishing 760% increase in revenue.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Meerkat Marketing

DECEMBER 28, 2023

It requires individuals equipped with expertise, creativity, and empathy to utilize to its full potential.” – Kyle Turk , CEO, Meerkat Marketing The challenge with AI: We’re already beginning to see a rise in low-value generic content across websites and LinkedIn. Keep a human voice and personality in your content.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

Heinz Marketing

NOVEMBER 23, 2023

Channels like LinkedIn, industry-specific blogs, and digital forums provide targeted and efficient ways to reach and engage potential clients. These platforms offer advanced targeting capabilities and analytics, making it easier for businesses to measure the success of their campaigns and adjust strategies accordingly.

Marketing Analytics Tools 122

Marketing Analytics Tools Digital Transformation B2B B2B Sales 122

Martech

JANUARY 9, 2024

However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Launch Marketing

JUNE 29, 2022

For fintech companies, LinkedIn is a good place to start with Twitter a close second. Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize. Social Media. Today, nearly 3.96 billion people use social media regularly. Marketing Automation.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing?

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Litmus

AUGUST 19, 2021

Spelling error in a blog post? Broken link in a LinkedIn post? Mistake in an email? When it comes to email, most mistakes are permanent. And since email has the highest ROI among digital channels, these mistakes can be very costly. Get your email delivered. Avoid costly email mistakes. No worries.

Privacy Policies 115

Privacy Policies Deliverability CAN-SPAM Privacy 115

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. What’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. But you have to know what’s important and what isn’t. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From technical skills to more trendy, interesting points, CMI has your back with their blog posts. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59