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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Invest your resources accordingly.

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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. It is very useful for long articles and blogs that you don’t have time to read the moment you find them. Research and Discovery Tools.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. That information can then be used to tailor social selling content to attract better leads.

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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark Consulting

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology.

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Turn Your Blog into a Lead Generating Machine

PureB2B

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Keyword Priorities / Targets. There is no escaping it.