Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Reduced costs : Investing in predictive analysis can help you save a lot of time, money, and resources.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Here are some steps you can follow to join a Group: When logged in to your LinkedIn account, navigate to LinkedIn Groups or use the search bar to search by interest.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Stevens & Tate

MARCH 31, 2024

By refining its criteria for assessing content relevance and usefulness, Google aims to ensure that users are presented with the most valuable information in responses. Using Hashtags on LinkedIn Using hashtags on social media platforms like Twitter, Instagram, and Facebook helps users expand their audience beyond their followers.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Launch Marketing

JUNE 29, 2022

For fintech companies, LinkedIn is a good place to start with Twitter a close second. With the efficiency gained, your marketing time and resources stretch much further. Effective SEO practices ensure people can find your website when searching for a keyword that is relevant to what you offer. Social Media. Today, nearly 3.96

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Industry Blogs and Newsletters.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Zoominfo

MARCH 3, 2019

As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. Although LinkedIn offers both free and paid research tools, we recommend starting with the platform’s basic search functionality and expanding from there if you find the need.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Contently

DECEMBER 13, 2022

For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources. event registrations or product demo signup).

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

Thinkers360

MARCH 7, 2024

In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. You can download and display digital badges and credentials from the Awards & Badges page as well as post them to your LinkedIn Licenses & Certifications. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Marketing Insider Group

SEPTEMBER 25, 2020

There’s no better time to get started than the present. Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. It’s vital that the information presented in thought leadership content is accurate.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Utilize SEO tools like SEMrush , Ahrefs, or Moz to track where your website ranks for specific keywords in search engine results.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Salesforce Marketing Cloud

OCTOBER 10, 2023

The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Track relevant industry keywords on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

The Marketing Blender

FEBRUARY 27, 2024

Yet, their steep costs and modest ROI present clear downsides. Pivoting to digital marketing strategies provides a precision-focused and cost-effective alternative that can enhance global outreach and optimize resource allocation. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

BOP Design

JANUARY 7, 2022

Because business clients have specific needs, the keyword strategy should be on niche search queries that indicate buyer intent. without you ever being present to sell your firm directly. Think of industry topics important to your prospects and create a content calendar for blogs, white papers, resources, etc.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Pam Didner

JUNE 2, 2022

Sequoia Capital presented a 52-page memo, “ Adapting to Endure ”, to its portfolio companies at May’s Founders All Hands meeting. In this presentation, Sequoia predicted the potential recession and encouraged portfolio company CEOs to prepare themselves to “avoid the death spiral.”.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Taxonomy-based navigation – organize material based on keyword-specific categories or tags so visitors can easily discover important material.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic.

SEO 85

SEO Top of Funnel SERP Content 85

Tomorrow People

OCTOBER 3, 2017

Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. How many times have you seen that blog post rehashed again and again? But keywords and backlinks are not the be-all and end-all. They help you differentiate and be original. Remember: don’t be a slave to Google.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

The Marketing Blender

APRIL 5, 2022

While all of these elements can also be wrapped into a business to consumer digital marketing strategy , they can greatly differ in follow-through, presentation, and more. This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ). Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. This step is crucial for social media professionals presenting data to leadership or stakeholders. You can use this insight to develop blog posts, videos, and other digital content focused on that high-interest topic.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Scoop.it

SEPTEMBER 7, 2022

They are also types of visual content that users are more likely to engage with as compared to standard blogs or web content. Write more blogs. Writing blogs is a great example of that – managers often decide to revisit their content strategy once they are done with content consolidation or are looking for new topics for their blog.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Zoominfo

MARCH 3, 2019

LinkedIn This next tool is a no-brainer. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. The most simple way to leverage email for company research is to subscribe to email updates on each company’s business website or blog. It’s free!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Top Rank Marketing

SEPTEMBER 11, 2023

Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event. How to Connect with Wil: Wil Reynolds on LinkedIn Wil Reynolds on X See Wil Speak at #MPB2B: October 6 — 8:30 a.m. to 9:15 a.m.

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

Onalytica B2B

SEPTEMBER 12, 2017

Getting this right can truly mean the difference between a substantial amount of wasted resource and even potentially brand damaging marketing and living the influencer marketing dream. “Let’s say you’ve parsed your keywords and entered them into an influencer identification solution. Identifying your influencers- Tech or talent?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Launch Marketing

JANUARY 20, 2021

The longer both are, the more it reveals about your webinar content, which is something you want to save for your presentation. When thinking of your title and abstract, try to include keywords that are relevant to your audiences. Ensure your brand elements are visible so your audience knows who the webinar is being presented by.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

Marketing Insider Group

APRIL 28, 2011

But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. Company websites with a blog get 55% more visitors. The B2B Marketing Insider Blogging Tips.

Tips 100

Tips Blogger Business Digg 100

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, I am very excited that you’re here with us, in the middle of your workday, taking a break from some March Madness and we appreciate it very much.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87