Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Are You Slow Enough to Succeed in Social Media? It’s not viral unless it is. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Directive Agency

JULY 7, 2017

Why is it that you are building your different blog posts around keywords ? In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. You should have a site architecture that accounts for each of your different user’s search intents.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

accelerate agency

JULY 20, 2020

Neither are we advocating lifting chunks of text from their posts and using them in your own blog. You might have a blog on which you post articles about sports news or recent results. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Zoominfo

NOVEMBER 5, 2020

As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. They get: Company data from one vendor Contact data from another Tech stack data from another Intent data from another Investor and funding data from another Company IP Address data from yet another. About EverString.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Blog posts and white papers are two of the most used formats. Blog posts. White papers. Case studies.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Go Beyond SEO

AUGUST 30, 2021

Like, you know that it has something to do with blogging or posting on social media, and there’s an SEO tie-in, but you’re still not fully sure how it turns into leads or helps your business? It’s essential to be intentional with all your content, especially if it lives on the internet. You’re not alone. Keyword Research.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Content Marketing Planning 78

Zoominfo

NOVEMBER 5, 2020

As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. Their focus on this very long tail of small businesses, complements the enterprise, mid-market, and small business coverage already included in ZoomInfo. Data is at the core of every go-to-market motion.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Unbounce

MAY 24, 2021

With a combination of intentional design and crystal clear copy , you can optimize that first impression and increase the chances of driving relevant traffic to your website and learning more about your unique customer journey. The winning strategy here, when you’re optimizing for conversion, is to address user intent. Paid social ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JUNE 12, 2018

Presiding over a 10+ year old blog has a lot of unique challenges. From where you sit, it might seem like we've figured it all out -- we're one of the largest and most visited B2B blogs on the internet, we have a team of extremely talented and motivated staff writers, and we still manage to find new stories you want to read on a daily basis.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

seo.co

DECEMBER 22, 2020

Whether yours is intentional or emerged by default depends on the degree of planning that went into developing your website. When you invest in intentional site structure, you’re really making an investment in your search presence and rankings. Every website has a site structure. But in most cases, it happens a little haphazardly.

Conversion 69

Conversion Paid Search Agency Advertising Agencies SEO 69

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The impacts and effects of social media are too broad for that. But now I realize that it’s not.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

MAY 9, 2023

Display Advertising Display advertising involves placing ads on websites, blogs and other digital platforms: One significant benefit of display advertising over other forms of online advertising is that you have the freedom to create ads in various formats, including images and videos.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Oktopost

JULY 12, 2021

More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn. Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle. Long-tail keywords that often mimic human speech patterns are the main focus of succeeding here.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. Read more… A great title is what gets your blog post read — Please be as descriptive as possible when titling your blog posts. It’s also living proof of Rule 34.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

seo.co

FEBRUARY 11, 2021

Content writing refers to the creation of content that’s developed for the expressed intent of connecting with an audience, engaging them, and pushing them further down the sales funnel until they become customers. 94 percent of people plan to make a purchase from a business they follow on social. Blog Posts Content Writing Tips.

Top of Funnel 98

Top of Funnel Content High Quality Lead Paid Search Agency 98

Hubspot

MARCH 21, 2018

Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites. Looking deeper: Before you create a new site page or blog post, you'll probably be thinking about how to incorporate your keywords into your post.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

seo.co

FEBRUARY 9, 2023

You’ve started your blog and you’ve got your blogging strategy in place, but are you doing everything you need to do for SEO ? There’s an important series of steps and considerations you’ll need to take if you want to ensure your blogging strategy is doing everything it can for your SEO campaign. SEO doesn’t just “happen.”

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 9) Leverage the Long Tail. Optimization!

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Industrial Marketing Today

OCTOBER 26, 2009

The primary reason for high bounce rates is a strong disconnect between the visitor’s intent for coming to your site and the purpose of the page where they land. You do want your Home page to rank high here if your intent is to increase awareness about your company and its industrial valve line. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JANUARY 31, 2012

be done by businesses of every size, yet it's only efficient and effective when SEO and social media work with your other marketing channels. Integrating Content Creation, SEO, and Social Media. Perhaps the most tightly intertwined marketing channels are blogging, SEO, and social media; if you leave one out, the others suffer.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social Media Facts and Stats. 10 Interesting Social Media Statistics by Jeff Bullas.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. allowing blogs and other online platforms to sift through data and personalize it to each user’s preferences. social network websites. 4) Blockchain. in Real Life.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Buyer-intent keywords.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

NetLine

AUGUST 23, 2023

This is why conducting keyword research and analyzing the types of keyword intents is crucial for your SEO strategy. In this post, we’re taking a closer look at the main types of buyer intent keywords and how you can leverage them throughout the customer journey. What are buyer keywords?

Buyer Intent 52

Buyer Intent Intent Keywords Top of Funnel 52

ClearVoice

JUNE 13, 2022

Your blog is the cornerstone of a solid content marketing strategy. In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Creating a successful blog takes a lot of effort. What does it take to create and manage a successful blog? Successful blogs have clear strategies and goals.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Single Grain

FEBRUARY 8, 2023

Dive Deeper: 30 Ways to Come Up with Great Ideas for Your Blog Posts 2) Research the Topic Well When researching a topic to write a blog post about, s pending a substantial amount of time researching your selected topic is essential. You can even create a free tool for your audience and link to relevant subtopics from that page.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Convince & Convert

NOVEMBER 18, 2015

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Takeaway: Share your content on every social network and in every content distribution channel that you can.

Social Media 367

Social Media Planning Marketing Plans Clickthrough 367

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

AUGUST 24, 2023

It provides insights into user intent , seasonal variations and competition. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Convince & Convert

SEPTEMBER 2, 2010

Why do you love social media? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Optinmonster

AUGUST 27, 2023

That’s stuff like blog posts, articles, podcasts, and videos. Related Content Ultimate List of Blogging Statistics and Facts (Updated for 2020) Content Marketing Statistics – Does It Really Work? Start a Blog Your blog is at the centerpiece of any content marketing strategy. So, what about the marketing part?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95