Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? and format content pieces for better scannability.

SERP 81

SERP Long Tail Marketing Dwell Content 81

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 128

SERP PPC Top of Funnel SEO 128

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. The layout of the search engine results page (SERP) is also up for grabs. Are they checking out blog content or watching videos? 87% of consumers begin their journey digitally. Are your prospects downloading resources from your site?

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 75

SERP PPC Top of Funnel SEO 75

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Brightedge

MAY 7, 2021

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

SEM 69

SEM SERP SEO Lead Scoring 69

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Evaluate Top SERPs. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. On the other hand, nonprofits will typically use the “Organization” schema, which displays website URLs, phone numbers, addresses, founders, and other key information. The result?

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Contently

FEBRUARY 14, 2023

Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. These key components, used judiciously in content and paired with overall user experience, tickle the search engine’s algorithm and move high-quality content to the top of SERPs.

Intent 217

Intent Optimization Google SERP 217

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. Inserting your target keywords in your headlines helps search engines understand what your blog post is about. How do you write a good headline for a blog?

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Marketing Insider Group

OCTOBER 11, 2023

In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. You’re not alone.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Top Rank Marketing

DECEMBER 27, 2023

You can do this with a search engine results page (SERP) analysis, a competitive analysis, and a gap analysis — looking at the best ranking content, what your competitors are up to, where your own website stands and what needs to be improved. The findings from these research initiatives can then be used to inform your keyword research.

Process 133

Process SEO B2B Marketing Lead Scoring 133

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). These snapshots will provide a quick overview of the topic, with information collected, composited, and arranged from top results by the generative AI.

Traffic 78

Traffic SERP Guidelines User-Generated Content 78

Marketing Insider Group

JANUARY 8, 2024

By taking what ChatGPT offers and infusing it with our unique insights and expertise , we’re turning ‘good’ into ‘great’ Join us as we unravel how ChatGPT helps us season our blog content just right – giving it that special MIG touch. Human Expertise Takes the Lead The AI-generated outline is just the beginning.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. Instead of sticking to an internal perspective, guest blogging allows your business to work with an external writer or industry expert who can bring a new and fresh approach to your blog.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 272

SEO Traffic Tips SERP 272

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. In a company blog post on May 21, the LinkedIn team announced a new feature for LinkedIn Pages. What it is.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finally, there are a few other places where you can start identifying keywords, including: Blog comments, making note of when people ask about certain topics. Informational Intent: These users are on a fact-finding mission.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? Increase Conversions Great content marketing gives your audience the chance to connect with your brand and the information they need to make an educated purchase decision. That means setting aggressive goals. The post Want To Align Your Marketing Team? Try A Workshop!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Animalz blog

MAY 15, 2023

churns out hundreds of clever copywriting ideas and creates quick blog post drafts. Faster blog post drafts? Then, seed your prompt with the exact information you want in your content, like facts and statistics, outline structures , and calls to action. Jasper Writing long-form content, like landing pages or blog posts.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Contently

MARCH 30, 2023

They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. With expert, on-point content, effective keyword usage, backlinks, clear prose, and distinct headings and subheadings, your content rises to the top of (SERPs). Sounds great, right?

SEO 198

SEO SERP Content Keywords 198

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Who is this blog post for? You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you.

SERP 53

SERP Paid Content Traffic Features 53

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors.

Search Marketing 137

Search Marketing SEO Mobile Advertising Long Tail Marketing 137

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Everyday, your audience is scouring through the search engine to find relevant information.

Social Media 157

Social Media SEO Cost Per Click Media 157