• KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Blog, Hubspot] 5 Problems with B2B Marketing…and How to Fix Them
    While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. B2B Online Marketing Blog Brand Management Content Marketing B2B Marketing content marketing creative marketing
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. 1) Turn Blog Content Into an Infographic. Thanks LinkedIn! link].
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Blog, Hubspot] Do Content Marketers Need To Have Writing Skills?
    Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What about journalists? First, I appreciate every comment I get.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Blog, Hubspot] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! This has been a popular topic on both the Marketo and Hubspot blog. Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. 'Hey Tampa/St. Read it here.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Blog, Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
    If that’s a blog post, they should see the blog post. In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. HubSpot. Eloqua.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Blog, Hubspot] Hinge���s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. Alyssa Nahatis, Adobe Digital Marketing Blog. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The 3.5
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Blog, Hubspot] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. This blog post will walk you through the basics of what this term means and why it matters to marketers. Source: HubSpot ).
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Read every blog article, watched every webinar. Co-founder, HubSpot.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Blog, Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
    In response to the subsequent media outcry about Facebook''s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but also does everyone -- and it''s completely normal. Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Blog, Hubspot] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 4) Join LinkedIn Groups. It''s hard. social media!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Blog, Hubspot] 7 Skills To Look For When Hiring A Content Marketing Strategist
    So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. 'Content marketing is hot! agree!
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Blog, Hubspot] How to Get More People to Register for Your Next Event
    'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Blog, Hubspot] Sales and Marketing Alignment Equals More Revenue
    'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Follow him on Twitter and LinkedIn We’re all familiar with the deep-rooted battle between sales and marketing. Below are some tips to help better align sales and marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Blog, Hubspot] 12 Best Slideshares of 2014 (So Far)
    8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. But come on, this is a cool example of visual storytelling, re-purposed for Slideshare, covered in a blog post, linking to a cool visual experience  about creating cool visual experiences. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog, Hubspot] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    As HubSpot Director of Training and Development Andrew Quinn explains it, “A candidate’s resume is their ad to me. ” There''s a fine line, though, warns HubSpot Recruiter Emily Kueffner. Infographic resumes are terrible,” says HubSpot Recruiting Manager Leslie Mitchell. Humans! Length. If they don''t.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Set up a blog if you don''t already have one. Woohoo!
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Blog, Hubspot] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. 'Trying to get found as a startup is no easy task.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Blog, Hubspot] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. This blog post discuses a number of ways you can use psychology theories to create more engaging content. 'For those of us in the U.S., Tweet. Want to get noticed online?
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blog, Hubspot] The Best Infographics of 2014 (So Far)
    1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. This infographic was introduced in a blog post about the health benefits of cinnamon. The narrative is fluid and cohesive -- just like a blog post. So scroll on and get inspired! Analogies work very well in infographic form.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
    Unfortunately, LinkedIn still doesn''t allow embedding capabilities for specific posts -- although they do offer plugins so you can embed your LinkedIn profile or page.). Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blog, Hubspot] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Getting great content up on your blog doesn''t need to be a huge task either.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Blog, Hubspot] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    'Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Step 2: Set up a blog and start writing blog posts. For blog topic ideas, you can get ideas from our Blog Topic Generator.).
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog, Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. Learn more blogging KPIs here.).
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Blog, Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Or is your audience more interested in blog posts? That could be your help documentation, landing pages, blog posts, or other resources. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. 10) Top Posts on Influencer Blogs. 17) Blog Comments.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Blog, Hubspot] How to Create Genuine Experiences in Your Online Marketing Campaigns
    If your company created a blog just because “everyone else has one” and it is never updated, or, is full of content that is full of boring news items or pieces that don’t challenge and advance the thinking of the target audience you want buying your products and services, it may not be worth having a blog at all. Don’t Fake It.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 11, 2014
    [Blog, Hubspot] 4 Quick Tips to Set Your Business Development Reps Up for Success
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Whether it be lead intelligence or researching a company''s blog/press releases - get relevant and get real. Comment on blogs, follow relevant industry groups on LinkedIn. Hello!
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Blog, Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Social sharing links are those small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. Here''s an example of social sharing buttons from a page of a HubSpot ebook. The Share Link Generator lets you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest. Go ahead, try ''em out!).
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blog, Hubspot] 6 Jobs the Best Social Media Managers Actually Do
    'My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. Years after the first "Can we measure the ROI of social media?" 1) Content Creator.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Blog, Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
    Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. For example, if it''s a guide to help you put together blog posts quickly, you should start your title with, "Free Guide." But it''s not as easy as it sounds. Landing Pages
  • HINGE MARKETING  |  FRIDAY, MAY 30, 2014
    [Blog, Hubspot] Hinge’s Fab Five: May 2014
    By: Ross Crooks, HubSpot. These 10 data visualization mistakes are remedied by simple solutions in this visually stimulating blog post. In this blog post, these are tips to assist in inducing a more creative atmosphere. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn Enjoy!
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Hubspot] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Based on the subject of your question, we''ll find an expert to answer it for you, right here on the blog. Blogging Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Blog, Hubspot] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Real Personalization Would Exist. Final Thoughts.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Blog, Hubspot] 10 Steps to Better Visual Marketing With Canva
    1) Include a shareable image with each blog post. If people come to your blog and can’t share it easily, they won’t. Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. — HubSpot (@HubSpot) May 16, 2014.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Blog, Hubspot] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 8) Have your blog authors sign up for Google+ authorship.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Blog, Hubspot] B2B: How to Close Your Sales Qualified Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? Dan Tyre, HubSpot. To get a front line dispatch from the marketing trenches about these c hanges, I spoke with Dan Tyre , HubSpot’s Sales Director. The B2B sales lead game has changed.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Blog, Hubspot] 7 Quick Ways to Curate Industry Content for Your Blog
    'Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. 2) Follow Trade Show Blogs. Blogging
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Blog, Hubspot] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    This suggests that those with little or no marketing experience may still find opportunities with some companies, especially if they’ve published or managed content in other capacities, such as for a media outlet or blog. quarter of them, for instance, called for applicants with editorial, digital publishing or credible blogging experience.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Blog, Hubspot] Need More Website Visitors? Get Back to Basics
    4) Write blog posts on topics people need answers to. It’s not just website pages that can help you attract traffic to your site -- your blog can be one of the most powerful tools you have to get new visitors. These are your blog post topics. 6) Publish blog content on a regular basis. Inbound Marketing Blogging
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Blog, Hubspot] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    'If you''re regularly on our blog, you know that we love SlideShare presentations. From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. We loved this presentation so much we even wrote a blog post about it. Okay, disclaimer.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 30, 2014
    [Blog, Hubspot] What Is Culture? The Values That Define Who You Hire, Promote and Fire
    Patty also advised Inbound Marketing company Hubspot to to define their culture and values in a published document. And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What does this have to do with marketing or content?
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog, Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. Guidelines for contributing to the company blog.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Blog, Hubspot] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. Take a look: 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet). Schools That Are Totally Rocking Their LinkedIn University Pages. In a Sales Slump?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog, Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. LinkedIn. that’s a good indication that 1-2 is your LinkedIn posting “sweet spot.”
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Blog, Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. The Ultimate Cheat Sheet for Mastering LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog, Hubspot] How to Tweet Around the Clock Without Being on Twitter 24/7
    Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Let LinkedIn Pulse direct you to important industry stories. Because those who tweet more often, tend to have more followers.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Hubspot] 30 Killer Resources to Learn Content Marketing
    Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. This is a blog published by Writtent – but it’s still absolutely worth your time! Image credit: HubSpot.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Blog, Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Hubspot] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Hubspot] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! 2) Subscribe to SEO blogs. Whenever there is a major change in search engine optimization, detailed information will be posted on all SEO blogs. Matt Cutts'' Blog. 5) Use HubSpot''s SEO Panel. Danny Sullivan.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Blog, Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you''re selecting images for your blog content -- particularly the post''s featured image like the one you see above. Things to Consider When Selecting the Perfect Blog Post Image. Blogging me too.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    'This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. How to Improve Your Blog Views. analytics
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Blog, Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    Take a look: Marketing Mad Libs: Expert Edition from HubSpot. Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. 'As a group, we marketers can be a bit. verbose. Nobody cares.”
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Blog, Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Hubspot] How to Build a Newsroom Inside Your Company
    LinkedIn has a managing editor. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. Get people to contribute to your blog. LinkedIn, Huffington Post, Forbes, and others have huge audiences of business-savvy people. So does Nissan, the Japanese automaker.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blog, Hubspot] 20+ Amazing Examples Of Content I Wish We Created
    This Video, Made by a Bank, Will Give You the Chills – From Hubspot. 10 Lessons from the World’s Most Captivating Presenters  from  HubSpot. Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. Amazing! Right? Photos of ships!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Blog, Hubspot] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. 'Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Blog, Hubspot] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    'At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That’s where LinkedIn comes into play. That why this week in HubSpot content was all about: LinkedIn. 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Hubspot] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. You can turn your blog into an interactive debate or strategy session with this awesome tool. Top Blogs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Blog, Hubspot] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for HubSpot and $85.1
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Hubspot] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 82% of marketers who blog see positive ROI for their inbound marketing. 76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Blog, Hubspot] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. For instance -- there''s an expectation at HubSpot that I will be available to help anyone in Sales if they need me on a call. 'When I was little, I decided I wanted to be an astronaut.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Blog, Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? more time on Pinterest than Linkedin. Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. grow 125% in 2013? Image credit: Rebekah Radice.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Blog, Hubspot] How to Convince Your Boss to Invest in Social Media Marketing
    Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. Don’t let this happen to you!
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Blog, Hubspot] 8 Things To Be Prepared For When Starting A Blog
    'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Every time you post on your blog, you’re creating another opportunity to be found by potential clients for your business. What Will You Blog About? Blogging is a great way to position yourself as an expert in your field.
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Blog, Hubspot] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    'Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics. And the benefits of improved blog traffic traffic are pretty clear: Image credit: SocialMediaSlant.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Hubspot] 15 Blog KPIs You Should Already Be Tracking
    'Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. In other words, how many visits does your blog rake in in a given period of time? For example, is January typically a strong month for your blog?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Hubspot] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. LinkedIn. Agile. Analytics.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blog, Hubspot] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. You can pull from blog posts, ebooks, whitepapers, or videos to do this. Let''s take a look at a targeted landing page that HubSpot uses. Channel #5: Blogging.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Blog, Hubspot] What Is List Segmentation? [FAQs]
    For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. 'We all like to focus on the sexy stuff. You know: the sleek, mobile-optimized website design.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Blog, Hubspot] 20 LinkedIn Groups Every Marketer Should Join
    This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Should you include keywords in your blog titles?
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Blog, Hubspot] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment). 'The time has come. It''s 2014. 1) Focus on mobile.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Blog, Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Blog, Hubspot] Inbound Marketing: Your Ticket to See the World
    'There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. HubSpotting Around the World has shown us that inbound marketing isn’t confined by borders or distance because the World Wide Web is just that: worldwide.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Blog, Hubspot] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). The post Act-On Software a Leader in Marketing Automation appeared first on Marketing Action Blog - Act-On. Corporate
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog, Hubspot] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. Q: How often should I blog? Blogging must be done consistently and frequently to see results. First, take a look at what some of your competitors are doing with blogging.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Blog, Hubspot] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. Turn a step-by-step blog post into a downloadable checklist. Blog posts.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Blog, Hubspot] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
    If you''re looking for a job in Boston, read Scott Kirsner’s Innovation Economy blog and BostInno. If you''re not in Boston, find the blogs that cover your city. Any smart company will have loads of information on places like their website , blog , Facebook page , and LinkedIn page. ’s getting real. Marketer.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Blog, Hubspot] The 25 Best Slideshare Presentations Of 2013
    Culture Code: Creating A Lovable Company   from  HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Culture is everything and Hubspot does a great job talking about how to create and environment people want to be a part of. Did I miss any of your favorites?
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Blog, Hubspot] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    'Poring over the content we put out this past week at HubSpot, one word really stuck out to me. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. The word? How," by its very nature, is instructional. Enjoy!
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Blog, Hubspot] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    'You may have noticed that some of our blog post topics on Inbound Hub are similar to the topics of the ebooks we develop. Repurposing content from blog posts into ebooks is actually a very effective way to create new content. First off, you may be using multiple blog posts to create an ebook. Let me explain. content creation
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Hubspot] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    Thinking of your blog in campaign terms is helpful. campaign is a collection of content shared on your blog, email list, and social media that all points back to a similar offer. Creating a cornerstone piece of content first makes the process of building out ebooks, blog posts, emails, and social updates incredibly easy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Hubspot] A Year in Review: The Biggest Social Media Updates of 2013
    Here’s what some sample HubSpot data from Pinterest looks like: This is an important step for Pinterest as it moves toward being a more established social media marketing platform. All of those blog posts you’re writing? The 3 Most Important LinkedIn Updates of 2013. 1) LinkedIn announced LinkedIn Contacts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Hubspot] 7 Common (and Dangerous) Misconceptions About SEO
    Leaving links behind in the comments section of a blog isn''t going to help you in that area. Most blogs have "no follow" instructions built into their comments section to avoid spam. Having a large portion of those backlinks coming from blog comments, it can raise red flags with Google," explains Search Engine Watch.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Blog, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    Adapt your sales strategies according to what works and what doesn''t, and read Sales Engine ''s blog post for more bad habits! HubSpot''s SVP of Sales and Services wrote a blog that included roleplays of situations in which sales reps can help prospects understand the positive implications of moving forward with a product or solution.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 4, 2013
    [Blog, Hubspot] B2B Experts: Content Marketing Will Not Replace Social Media
    Blog: annhandley.com. Blog: TopRank Online Marketing Blog. Newly Acquired VP of Content at Hubspot. Senior Manager, Content Marketing, Marketing Solutions at LinkedIn. Blog: chris-moody.com. Blog: Marketing Assassin. This question was part of my original line of thinking. Jay Baer ( @jaybaer ).
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Blog, Hubspot] 9 Ways To Get More Prospects To Discover Your B2B Blog
    'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. And at the center of that universe should be your blog. How else do you get readers to discover your blog?
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Blog, Hubspot] 3 Social Media Tools That Make Experts Happy
    Social Inbox by HubSpot. John Paul Aguiar, Blogging Entrepreneur : “It gives me the tools to first see what is happening in my community on a daily basis, and then make the changes I need to make from the information I am given.”. 'Your marketing strategy will never be complete if you don’t maintain a social media presence. SocialBro.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Blog, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    You can see pictures of the fun that we had on our Instagram , and look forward to a blog post on Monday about how to plan these types of events so everyone stays productive. Here are some of our favorite posts about marketing and sales from our favorite blogs. Definitely a must-read for those looking to find prospects on LinkedIn.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    'Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. So, we compiled them all and, well, that''s why you''re reading this blog post. All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Blog, Hubspot] Best Practices for B2B Social Media Success
    According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Blog, Hubspot] Should You Care About Blog Comments?
    Some wrote for fun -- tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. But now, with all of the new networks and platforms available to discuss a piece of content, do blog comments really matter all that much? Blogging Rejoice! Same goes for spam commenters.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Blog, Hubspot] How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
    Here''s a text example: HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: @HubSpot] ( Click to Tweet! ). First, you''ll need to head over to clicktotweet.com , an awesome tool we use constantly at HubSpot. You''ve come to the right place. Shall we? 2) Craft Tweet.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Blog, Hubspot] Why Your PR Isn't Working (and How to Fix It)
    For example, Evernote , like HubSpot, offers unlimited vacation to all employees. Then, being the fabulous inbound marketers that they are, they created a blog post about it. 'In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. The result?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Blog, Hubspot] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy. Beyond having a useful blog , FireRock has one of the best Pinterest accounts I''ve seen from a B2B company. You may have content better suited to LinkedIn, Twitter, or another network. 1) Uber. 2) Feedly.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Blog, Hubspot] 5 Smart Tips for B2B Content Marketing
    As someone once told me, the biggest reason corporate blogs die is because people stop writing in them. For example, you can put together a “blog posts greatest hits,” where you highlight a group of related posts that got a lot of views in the past. Furthermore, B2B companies must have a strong presence on LinkedIn.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Blog, Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Blog, Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.
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