[Blog, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. LinkedIn. If you have, you’re one of the lucky few.
    [Blog, Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. instance, found that the average post on his blog. All rights reserved.
    [Blog, Hubspot] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Like Moz, HubSpot is the envy of many in the content. Its three robust blogs see 2 million. emerge.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Blog, Hubspot] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk. Additional Resources.       Read about Infer Glance on the Infer blog.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blog, Hubspot] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. HubSpot.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Blog, Hubspot] 11 of the Best Slack Apps & Integrations to Try
    P.S. We'd love for you to join HubSpot's open Slack team, #inbounding. For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Read this blog post for more Google Drive tips.). 9) Statsbot. Request an invite here.). Type /poll "Poll question?"
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Blog, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. Website / Web Analytics.
    [Blog, Hubspot] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106. LinkedIn. LinkedIn. LinkedIn. LinkedIn.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog, Hubspot] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. If your brand is B2C, you may not need your own blog. On a company blog or a newsletter, the responses would’ve looked defensive and self-serving.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog, Hubspot] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Whereas Investopedia and Khan Academy cover more of the accounting, finance, and operations-related material, HubSpot Academy is a great place to go for marketing and sales skills. My last tip here?
    [Blog, Hubspot] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 10) HubSpot. smartphone users ages 13 to 24 use Snapchat. No editing.
    [Blog, Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor:  Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Blog, Hubspot] In a World Without Voicemail, What Would Happen to Sales?
    This post originally appeared on HubSpot's Sales Blog. HubSpot CEO Brian Halligan doesn’t even have a phone at his desk. The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. To read more content like this, subscribe to Sales. What do those strategies look like?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Blog, Hubspot] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Read about Infer’s new partnership on the Infer blog.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Hubspot] 10 B2B Growth-Hacking Tactics for Lead Generation
    Try converting a blog post into an infographic, a slideshare presentation, or an e-book. Content marketing needs to be the focus of your B2B growth hacking tactics, but don’t forget to retarget blog visitors. Create custom ads based on a blog page visit and target a particular audience for maximum effect. 4.
    [Blog, Hubspot] From Zero to Success: Building an Email List From Scratch
    Even better, Hubspot reports that 50 percent of consumers say they read all their emails! You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. The post From Zero to Success: Building an Email List From Scratch appeared first on Vertical Response Blog. Start for Free.
    [Blog, Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Trello is the freebie of the bunch, and is great for blog editorial calendars. 5. Design made quick and easy. I use Canva every day for creating header and body images, just like the ones you see on this blog. HubSpot. Are they questions, blog mentions, or images? Content Research. Google Drive Research. Postplanner.
    [Blog, Hubspot] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. More specifically, you will receive: Data-backed insight into what specific content topics do well on Facebook, LinkedIn, Pinterest, Twitter, and Google+.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Blog, Hubspot] Content’s Role in an Account-Based Marketing World
    Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Blog, Hubspot] The Ultimate Collection of Free Content Marketing Templates
    I joined HubSpot in September 2011 as a blogger. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). Blog Post Templates. Blog title templates. Enjoy!
    [Blog, Hubspot] How Digital Plagiarism Detection of Your Content Protects Your Business
    staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. But one thing is certain.
    [Blog, Hubspot] Plagiarism-Proof Your Content Marketing Strategy
    staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. But one thing is certain.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Blog, Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. 51) LinkedIn. 12) CAN-SPAM.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Blog, Hubspot] Women in the Workplace: 10 Smart Ways to Shatter the Glass Ceiling
    For this (and many other reasons), HubSpot is running a program specifically focused on educating and empowering women to consider board leadership roles and encouraging companies to identify and engage with female board members. If you’re in marketing, when was the last time you published a blog post on your own experience or insights?
    [Blog, Hubspot] 6 Things to Update Before Starting Your Next Job Search
    Here are six steps I took during that job search that helped me land my job at HubSpot within a month. Click here to learn how to get your inbound marketing certification from HubSpot Academy.). LinkedIn. Click here for a complete cheat sheet for updating your LinkedIn profile.). 4) Update your email signature. Facebook.
    [Blog, Hubspot] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Blog, Hubspot] Who Really Controls Your Marketing?
    Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Google+, Tumblr, Pinterest, Vine, WhatsApp, Meetup, VK, Flickr, Tagged, Ask.fm, MeetMe, Classmates, Yelp, Blab, Pheed, Reddit, Thumb, Medium, Chirp, Yammer, Ning, Xing, Plaxo — the list goes on, and on, and on. Blog FeedDo you? Or is it your C-Suite? Search engines.
    [Blog, Hubspot] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton  -  Content and Social Team at LinkedIn. LinkedIn. LinkedIn for Sales.
    [Blog, Hubspot] Super Tools for Your Content Marketing Plan: Video and Webinars
    Blog posts, articles and videos that share valuable—or motivating—information will drive people to your website. While a consistently updated and on-point blog is the foundation of your content program and will fill the top of your funnel, strategically mixing in some video can improve your results. Video casts a wider net.
    [Blog, Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr Top 10 Killer Account-Based Marketing Resources You Should Read Today" by @sangramvajre on @LinkedIn https://t.co/QyYuqLuoSe He is also the editor of the sales and marketing blog, Funnelholic. And for good reason. Megan Heuer, @MegHeuer.
    [Blog, Hubspot] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. Resolve to follow ten new people on Twitter and LinkedIn this week. Email a blog author whose content you love with a specific comment or question about his or her work.
    [Blog, Hubspot] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. Hiring talent is scary. Twitter and YouTube, yes.
    [Blog, Hubspot] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    So when it comes to creating a cohesive set of campaign visuals -- from Twitter graphics to blog images -- what's a marketer to do? Facebook, LinkedIn, and Twitter cover photo templates. Blog featured image templates. Get your 195+ design templates from HubSpot & Canva today. We all know visual marketing works.
    [Blog, Hubspot] 5 Quick and Dirty Tips for Cold Emailing
    Hubspot had a response to this dilemma that I found quite useful – simply check out their LinkedIn profile. One of the realities of prospecting is the daunting task of composing cold emails. You have an intimidatingly blank canvass with which to convince your lead that you’re worth talking to. The “Not right now” Answer.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Blog, Hubspot] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Push past those instances and don't let the awkwardness build on itself," explains HubSpot's Director of Content Corey Wainwright. 2) Learn to read body language. You can start with the standard, 'Good,' but pivot that into a conversation," explains HubSpot's VP of Marketing Meghan Anderson. Guilty of that, too. But how? Good, and you?"
    [Blog, Hubspot] 8 Ways to Improve Your Online Content Marketing
    As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again.
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on.
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on.
    [Blog, Hubspot] The Ever Changing Landscape of B2B Social Media
    Ideas for Generating More Qualified B2B Leads on LinkedIn. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from LinkedIn. From Whittington Consulting. Read More.
    [Blog, Hubspot] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. Co-creating a blog post is one of the lower effort ways to do a co-marketing project. Who doesn't want that? Goals.
    [Blog, Hubspot] 11 Intelligent Examples of Inbound-y Ads in the Real World
    When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. As with this example, they are created to engage with the right audience and offer helpful and timely information that encourages the searcher along the Buyer’s Journey. 2) The Blog Starter.
    [Blog, Hubspot] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Check out the candidate’s social media presence, website, and any publically available content such as blog articles. Here are a few examples I’ve used before: Blog post. Our advice?
    [Blog, Hubspot] How to Earn Free Press for Your Business When You Have No Connections
    So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. Buffer was publishing brutally honest blog posts. To find them, head to Google, Twitter, and LinkedIn to conduct some research. That's all it took.
    [Blog, Hubspot] How to Find the Right Co-Marketing Partner
    It’s a win-win! A few questions to ask yourself when you're putting this list together: Are there potential partners in your space who have enjoyable-to-read blogs that would provide value to your audience? The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn.
    [Blog, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 15) Stage pop-up requests for those leaving your website or blog. 36) Place an opt-in on your WordPress site or blog.
    [Blog, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 15) Stage pop-up requests for those leaving your website or blog. 36) Place an opt-in on your WordPress site or blog.
    [Blog, Hubspot] Content and Karma and Pandas, Oh My
    It’s got a shiny new algorithm that, with each update, becomes less and less tolerant of “thin” content like press releases, greeting cards, song lyrics and discussions about online gaming.  To that you could add three-year-old whitepapers, all of your campaign landing pages and the multiple copies of your CEO’s blog posts.
    [Blog, Hubspot] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
    [Blog, Hubspot] Use Content Curation to Create Leads on LinkedIn. Really!
    Which brings us to social media, and, more specifically for this post, LinkedIn.  Social media lead generation is the focus.  As you consult clients on social media, it’s important to gauge whether your prospects are on LinkedIn at all, and if they are, how long they stay, and how frequently they visit or participate. It’s hard.
    [Blog, Hubspot] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This was popular with LinkedIn members and shared over 3,500 times on LinkedIn. We have generally found that research and trends content works well on LinkedIn. What did we miss? eBooks and Guides. Quizzes.
    [Blog, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. One way to use your blog to promote your offer is to create a simple "promo post" -- that's what we call them, anyway.
    [Blog, Hubspot] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. If you can think it, you can most likely automate it. 2) Auto-publish to social media when a blog post goes live. Automatically posting new blog posts is a quick way to kick start social promotion. Justwomen.
    [Blog, Hubspot] There is No Such Thing As an Offline Business Anymore
    Feature a Blog or Learning Center. Regardless of what you call it, your blog is going to be the backbone of your online marketing strategies. Marcus Sheridan explains the difference in a traditional blog and a newer "learning center" approach. traditional blog works for most companies. How Do We Solve Our Problems?
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Hubspot] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Source: Compete and The Twitter Advertising Blog ). Source: HubSpot ). Are you reaching buyers on LinkedIn? 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). Content Marketing. Source: Curata ).
    [Blog, Hubspot] Job Expectations Around the World: What Do People Care About Most? [New Data]
    In fact, according to a LinkedIn survey of 7,350 members across five countries, the #1 reason workers quit their job was because they sought greater opportunities for advancement. As HubSpot's co-founder and CTO Dharhmesh Shah explained in a LinkedIn article , product is to marketing as culture is to recruiting. Flexibility.
    [Blog, Hubspot] A SaaS Marketing Plan for High Growth Companies
    HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. In fact, doing this was one of the key factors that enabled us to double our blog leads. Photo Credit: HubSpot. To do this, you need to achieve about 15 percent month-over-month MRR growth! Before.
    [Blog, Hubspot] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Most of the noise I’m seeing on LinkedIn is from individuals.
    [Blog, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. Someone at Twitter thought through that little design detail and put it on the website, and these folks thought it was worth sharing: 5) HubSpot Academy. An idea doesn't have to be unique to be great. That's where we come in.
    [Blog, Hubspot] 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page
    Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. With almost 400 million members, LinkedIn is also a popular tool for buyers of professional services to learn more about the marketplace and check out potential providers.
    [Blog, Hubspot] Unveiling The Pipeline Marketing Technology Stack
    The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages.
  • HUBSPOT  |  SUNDAY, OCTOBER 11, 2015
    [Blog, Hubspot] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
    This post originally appeared on HubSpot's Sales Blog. If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. To read more content like this, subscribe to Sales. That said, their page better be complete, current, and compelling.
    [Blog, Hubspot] How to NOT Waste Money on B2B Tradeshows & Conferences
    Do your research : Talk with colleagues, ask your customers, seek input via LinkedIn Groups or Quora, see which events got the most PR buzz last year, review industry publications, check your competitors’ web sites, and read blog posts like this one from Marketo and this by Xoombi that provide a head start. As consultant Ruth P.
    [Blog, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. 3) They don't have a need for your product or service. What's the best way to separate the good from the bad? What's a marketer to do? Then what? Our advice?
    [Blog, Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Increase organic traffic to your website instead of relying on referral sources by building out your website's blog and content.
    [Blog, Hubspot] 17 of the Best WordPress Plugins for Marketers
    Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress.
    [Blog, Hubspot] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. From HBR.org to The New York Times to Business Insider and more, check out the list below of top media outlets and their guest blogging guidelines. For more tips, read about the 12 essential elements of a guest blog post.).
    [Blog, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). does for Twitter and carries it across LinkedIn and Facebook”).
    [Blog, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. Depending on what you want to do, HubSpot may have enough for you in its image editor, which is possibly one of HubSpot's most underutilized tools. Landing Pages are the spice of life.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Blog, Hubspot] Hubspot Inbound Conference Recap 4 of 9
    The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. The solution: Create lasting experiences. . Be relevant early.
    [Blog, Hubspot] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.
    [Blog, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
    In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Open Rate. Visits.
    [Blog, Hubspot] Border Collies are Loyal; Customers are Satisfied
    The tone we establish at the outset needs to be the one we want for the balance of our relationship, and also the one our customers use when they talk about us behind our backs on LinkedIn and Twitter. Here is a terrific list of 90 Questions to Ask Before Starting a Website Redesign from the always-insightful HubSpot Agency blog. .
    [Blog, Hubspot] 23 Marketing Takeaways and Tips From Inbound 2015
    The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. See https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles. In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. Are you worth it?”.
    [Blog, Hubspot] Why Buyer Personas are Crucial to Inbound Marketing Success
    Tip: If you have a blog, be sure to write articles that target and attract each of your buyer personas. Don’t just write blogs for the sake of writing blogs. Tip: If you are using HubSpot, you can segment lists based on contact information such as job title. Good morning/afternoon/evening/middle of the night. Messaging.
    [Blog, Hubspot] The Ultimate List of Websites Every Blogger Should Bookmark
    Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Check out 22 of the HubSpot blogging team's favorites below. Check out this blog post. 9) WordCounter. Safari.
    [Blog, Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Today, on stage at INBOUND15, I got to announce a collection of new HubSpot features and marketing tools that we believe will make things better for both marketers and their customers. Simple as that.
    [Blog, Hubspot] Getting Commitment Requires Primal Selling and Quiet Marketers
    Interesting Things I Found This Week: Thing 1: The photo on this week’s post is courtesy of a very funny blog post from Hubspot featuring Humiliating Grammar and Spelling Errors from Big Brands.  I quite like the H&M T-shirt as well. If you love the smell of schadenfreude in the morning, here is the video. Happy day.
    [Blog, Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    LinkedIn’s Sponsored Updates , for example, give B2B content marketers an opportunity to get their messages in front of highly-targeted business buyers. HubSpot's seen these results firsthand. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms.
    [Blog, Hubspot] What Makes Top Company Blogs So Successful? [New Data]
    Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.
    [Blog, Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%).
    [Blog, Hubspot] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.
    [Blog, Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    This post originally appeared on HubSpot's Sales Blog. 16) “LinkedIn is no longer an online resume. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. Don’t do stupid.”.
    [Blog, Hubspot] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Blog 1-2 times weekly. Comment on their blog. Social Medi
    [Blog, Hubspot] Blog More To Sell More
    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. Use Content and Blogging To Differentiate Your Selling Efforts. blog post that does not sell.
    [Blog, Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. Where do you start?
    [Blog, Hubspot] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. In their study, Hubspot found that 90% of their leads came from old blog posts.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Blog, Hubspot] Decentralized Content Marketing: The Latest Trend We Need to Face
    In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.
    [Blog, Hubspot] 7 Must-Read Tips To Simplify Content Marketing Planning
    Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors.
    [Blog, Hubspot] How To Create B2B Website Content That Sells
    Blogging – Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Will they know what to do next? Those days are over.
    [Blog, Hubspot] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Fresh Colors and a New Logo. Sleek Design / UX.
  • OPENTOPIC  |  FRIDAY, JULY 24, 2015
    [Blog, Hubspot] Increase the Reach of your Posts and Effectively Drive Traffic to your Social Platforms
    How to Master Content Marketing on LinkedIn [Hubspot]. There are a few different avenues for sharing information on LinkedIn, but which one is the bestmethod? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Ready to get started?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blog, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. At HubSpot, we use. Blog Posts.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Hubspot] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
  • OPENTOPIC  |  FRIDAY, JULY 17, 2015
    [Blog, Hubspot] This Week in Content: July 11 - July 17
    Ways to Extend your Blog's Reach and Grow your Audience [Content Marketing Institute]. Simple Ways to Choose the Best Blog Topics for your Audience [Hubspot]. From Opentopic's blog: Click here to read all these articles in a free, easily digestable and shareable PDF. Content Marketing content marketing news linkedin
    [Blog, Hubspot] 7 Common Content Marketing Mistakes And How to Avoid Them
    Shopkeep, a point of sale system for small businesses, finds its  blog  content topics by going straight to the source. Hubspot’s recent  research  had similar findings in correlation of publishing frequency and generated leads. For the company’s customer base,  brands that published 16+ blog posts per month received about 4.5X
  • HUBSPOT  |  SATURDAY, JULY 11, 2015
    [Blog, Hubspot] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
    This post originally appeared on HubSpot's Sales blog. But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat.
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Blog, Hubspot] This Week in Content: July 4 - July 10
    The Key to Growing Your Audience: Partner With Subject Matter Experts [Hubspot]. Reasons Why Your Website Isn't Performing [Hubspot]. Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders [MarketingProfs]. From Opentopic's blog: Click here to read all these articles in a free, easily digestable and shareable PDF.
    [Blog, Hubspot] PR 2015: Top 100 Influencers & Brands
    In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, What if you just wrote a new blog and you have no idea what influencers would be interested in your content? The results also showed the close relation of PR to marketing with brands such as Hubspot,  TheDrum and Onboardly.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Blog, Hubspot] 7 Reasons Why Your Website Isn’t Performing
    How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. Content Reasons. 6) Blog Topics Aren’t Connecting With Readers.
  • ONALYTICA B2B  |  TUESDAY, JUNE 30, 2015
    [Blog, Hubspot] Content Marketing 2015: Top 100 Influencers & Brands
    Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper. HubSpot. HubSpot. LinkedIn Marketing. What’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free! Content. 22.64.
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