B2B MARKETING INSIDER | THURSDAY, AUGUST 27, 2015
[Blog, Hubspot] The Cure For The Common Cold Call Is Social Selling
Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Blog 1-2 times weekly. Comment on their blog. Social Medi
B2B MARKETING INSIDER | TUESDAY, AUGUST 25, 2015
[Blog, Hubspot] Blog More To Sell More
86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. Use Content and Blogging To Differentiate Your Selling Efforts. blog post that does not sell.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Blog, Hubspot] What Does A Content Marketing Plan Look Like?
To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. Where do you start?
B2B MARKETING INSIDER | MONDAY, AUGUST 10, 2015
[Blog, Hubspot] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. In their study, Hubspot found that 90% of their leads came from old blog posts.
HUBSPOT | FRIDAY, AUGUST 7, 2015
[Blog, Hubspot] Decentralized Content Marketing: The Latest Trend We Need to Face
In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Blog, Hubspot] 7 Must-Read Tips To Simplify Content Marketing Planning
Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Blog, Hubspot] How To Create B2B Website Content That Sells
Blogging – Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Will they know what to do next? Those days are over.
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Blog, Hubspot] 5 Ways to Modernize Your B2B Branding and Marketing Online
good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Fresh Colors and a New Logo. Sleek Design / UX.
HUBSPOT | TUESDAY, JULY 21, 2015
[Blog, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. At HubSpot, we use. Blog Posts.
HUBSPOT | MONDAY, JULY 20, 2015
[Blog, Hubspot] How to Master Content Marketing on LinkedIn
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
B2B MARKETING INSIDER | MONDAY, JULY 13, 2015
[Blog, Hubspot] 7 Common Content Marketing Mistakes And How to Avoid Them
Shopkeep, a point of sale system for small businesses, finds its blog content topics by going straight to the source. Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. For the company’s customer base, brands that published 16+ blog posts per month received about 4.5X
HUBSPOT | SATURDAY, JULY 11, 2015
[Blog, Hubspot] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
This post originally appeared on HubSpot's Sales blog. But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat.
HUBSPOT | MONDAY, JULY 6, 2015
[Blog, Hubspot] 7 Reasons Why Your Website Isn’t Performing
How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. Content Reasons. 6) Blog Topics Aren’t Connecting With Readers.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 29, 2015
[Blog, Hubspot] Facebook content strategy is a time bomb for inbound marketing
Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Really.
HUBSPOT | MONDAY, JUNE 22, 2015
[Blog, Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
EARNEST ABOUT B2B | FRIDAY, JUNE 19, 2015
[Blog, Hubspot] A guide to content curation. Where can I find shareable social content?
HubSpot calendar – we use HubSpot. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike.
HUBSPOT | FRIDAY, JUNE 19, 2015
[Blog, Hubspot] The Free Templates You Need for Visual Content Design
Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. In fact, we frequently use PowerPoint to create HubSpot's own Facebook cover photos. Check out the before/after, and what I did to create it, in this blog post. HubSpot.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Blog, Hubspot] 5 Online Marketing Tips Every Financial Advisor Should Know
With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Blog, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. 92% of our monthly blog leads also came from "old" posts. The goal? nuts, right?
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Blog, Hubspot] How To Get A Positive Return On Your Marketing Investment
You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. 2. Connect with him on LinkedIn.
HUBSPOT | SUNDAY, JUNE 14, 2015
[Blog, Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
This post originally appeared on HubSpot's Sales Blog. Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. project.
B2B MARKETING INSIDER | MONDAY, JUNE 8, 2015
[Blog, Hubspot] Top 20 Content Marketing Blogs You Should Read Every Day
What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. This is a blog to subscribe to.
HINGE MARKETING | THURSDAY, JUNE 4, 2015
[Blog, Hubspot] How to Build an Email Newsletter that Wins Business
With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. Online Marketing
B2B MARKETING INSIDER | MONDAY, JUNE 1, 2015
[Blog, Hubspot] 7 Biggest Content Marketing Mistakes And How To Avoid Them
In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
HUBSPOT | MONDAY, JUNE 1, 2015
[Blog, Hubspot] 10 Tips for Getting Long-Term Traffic to Your Content
Most of us publish blog posts the same way. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. We then hit publish. It stinks, right? These are evergreen posts. It’s simple.
B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Blog, Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Getting & Losing Business B2B marketing Elizabeth Williams getting the business linkedin losing the business sales squirrelsDo you get the Win-Loss report?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Blog, Hubspot] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
HUBSPOT | SATURDAY, MAY 16, 2015
[Blog, Hubspot] How to Spot a Lead on Twitter [Flowchart]
This post originally appeared on HubSpot's Sales Blog. To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Blog, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
And it’s not their irreverent blog or their brilliant USP. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline. On Google+ or LinkedIn? Set a timeline.
HUBSPOT | THURSDAY, MAY 14, 2015
[Blog, Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. 48% of respondants don't use LinkedIn ads. Blogging Content Creation International DailyThe question is, how?
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] 10 Resources to Help You Teach Inbound Marketing
Ask friends of friends, or do a little research on LinkedIn. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups.
HINGE MARKETING | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] Six Essential Online Marketing Tools for AEC Firms
Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Expect to see content like blog posts, articles, reviews, quotes, or any other type of content where your firm name (or other keyword) is mentioned.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
First, run your website through HubSpot's Marketing Grader. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. For every 15 social media updates you post from a given account, 10 should be pieces of other people's content, 4 should be your own blog articles, and 1 should be a landing page.
HUBSPOT | MONDAY, MAY 11, 2015
[Blog, Hubspot] The Ultimate Guide to Getting a Job After You Graduate
At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications, and feedback we hear from hiring managers, recruiters, and job candidates alike. Did you blog for your college admissions office to help recruit incoming students? We want to help.
HUBSPOT | SUNDAY, MAY 3, 2015
[Blog, Hubspot] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
This post originally appeared on HubSpot's Sales Blog. Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Take a look to upgrade your LinkedIn status from pro to hacker.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Blog, Hubspot] 14 Helpful Tips for Getting the Most Out of a Conference
This post originally appeared on HubSpot's Sales Blog. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. Now what?
HUBSPOT | MONDAY, APRIL 27, 2015
[Blog, Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. You did it.
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Blog, Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Blog, Hubspot] The Ultimate Online Editing and Proofreading Checklist
So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
HUBSPOT | WEDNESDAY, APRIL 22, 2015
[Blog, Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Blog, Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
For this post, that's exactly what I did, with a particular focus on blogs. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Cool Company Blogs. 1) Bark & Co. Nowadays, their most popular blog post gets about 15,000 organic hits per month. secret of theirs?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Blog, Hubspot] Terminus Offers Targeted Display Ads for B2B
Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). email-based targeting.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Blog, Hubspot] The Anatomy of a Successful Facebook Post
If you want someone to click on a link and read your blog post, use an enticing headline. Check out these examples: The post above asks members to follow a LinkedIn Group. The post below from HubSpot is an example of offering valuable educational content to your audience. Are there things you should be doing that you’re not?
HUBSPOT | MONDAY, MARCH 23, 2015
[Blog, Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
But since the term''s become so popular, the number of growth hacking blogs has exploded over the last few years. Unfortunately, I''ve found many of these blogs to be repetitive, monotonous, and frankly quite boring. I''m here to tell you there are diamonds in the rough. His blog is one of the most popular in the world.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 16, 2015
[Blog, Hubspot] How to Use LinkedIn to Generate Leads
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Blog, Hubspot] How to Learn Social Media Marketing: 41 Resources for Beginners
Blogs on Social Media. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. Their blog posts are filled with valuable tips as well. It''s spamming.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 12, 2015
[Blog, Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles. Anthony Gioeli.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Blog, Hubspot] 7 Tips for Finding and Managing Amazing Freelancers
You wouldn’t hire just anyone to walk your dog or babysit your kids, and the same should be said for your blog content. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. Did you have a specific inspiration for this blog post? And absolutely worth the money.
KEO MARKETING | MONDAY, MARCH 2, 2015
[Blog, Hubspot] How B2B Marketers Can Get the Most Out of LinkedIn
You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Blog, Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[Blog, Hubspot] How to Talk to Pretty Much Anyone About Pretty Much Anything
Best: Recently, one of your tech leads wrote a blog about how engineers ship code during their first week on the job here. But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Blog, Hubspot] Infographics are great for Content Marketing
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Thank you Hubspot and all the best to our business partner Likeable Local too. Thank you Salesforce and Hubspot.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 12, 2015
[Blog, Hubspot] The line between Media and Brands is blurring fast
Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard. Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum.
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Blog, Hubspot] How to Prepare for Your Next Job Interview
Your LinkedIn profile should be optimized to a T. The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. What are some recent topics they have blogged about? Check out your interviewers'' LinkedIn profiles. At HubSpot, we take culture very seriously. And then one day you do!
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Blog, Hubspot] What Social Selling Isn't
LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Wrong. Don’t do it.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Blog, Hubspot] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. HubSpot ).
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Hubspot] 10 Easy Ways to Make Your Commute More Productive
Image Credit: Coach.me''s blog. 4) Learn a language. HubSpot''s new podcast, The Growth Show. Want to catch up on the latest content from your favorite blogs or online news sources? Image Credit: Feedly''s blog. 8) Get your social media fix out of the way. Apps: Facebook, Twitter, LinkedIn, Pinterest. thought so.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. Annotations.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Blog, Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
Why not use retargeting to drive people towards blog content, for example? Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic? Consider HubSpot. 13) Target your LinkedIn Connections. That''s a lot of people slipping through the cracks. Simple.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Blog, Hubspot] How to Leverage Your Twitter Profile for Social Selling
AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio. Tough luck.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Blog, Hubspot] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Blog, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Blogging Content Creation Daily Quite the opposite.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Blog, Hubspot] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Blog, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". Add your case study to your list of publications on LinkedIn. Check out this blog post. IP addresses.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Blog, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Blog, Hubspot] Understanding Your B2B Website: 10 Key Terms to Know
The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. Examples of this would be Marketo or Hubspot. format for sending regularly changing website content like blogs, news items, publications, etc. On Google+ or LinkedIn? to one’s inbox.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Blog, Hubspot] 87 New (Really) Marketing Automation Stats
It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Blog, Hubspot] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5.
HUBSPOT | MONDAY, DECEMBER 29, 2014
[Blog, Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Why does your blog exist? Who will run your blog?
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 23, 2014
[Blog, Hubspot] 3 Important Sales Trends & Predictions for 2015
And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year. Another example is the next generation of CRMs, -- like RelateIQ , Pipeliner CRM , and the new HubSpot CRM -- that proactively surface data in ways that enhance reps’ understanding of specific prospects. This situation can’t sustain.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Blog, Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. Ways to Get Non-Marketing Employees to Blog. In this email we detailed why it’s important to have a blog, [and] the benefits.". 2) Use Data.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Blog, Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. 2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. Think fast! Don’t let it go to waste!
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Blog, Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). 2) Plan visual content for every day of the week. LinkedIn: Once per day. As well as being great visual content, this is also a nice example of consistent branding. 5) Use visual content to link to your blog.
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Blog, Hubspot] Architecture Marketing: 5 Tools to Measure Success
Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Blog, Hubspot] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. HubSpot. LinkedIn. Like Facebook, LinkedIn also uses the Open Graph Protocol.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Blog, Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
like how Hubspot breaks their marketing organization into the stages of the funnel. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Many so-called approaches to content marketing are merely just content. Defining the Business Case.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Blog, Hubspot] A Beginner's Guide to Retargeting Campaigns
Two months later, they discover your latest blog article, and then decide to download that ebook. A few days after that, they decide to check out another blog post. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn. But in reality, the buyer''s journey is probably not so linear.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Blog, Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 17, 2014
[Blog, Hubspot] Lead Nurturing: You can’t automate trust
If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. It was fast. But two things were missing: relevancy and trust.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Blog, Hubspot] How To Create B2B Website Content That Sells
Blogging - Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool - more important than social media or any other part of your website. It''s what drives visitors to your site and.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 28, 2014
[Blog, Hubspot] The Time I was a Featured Guest on Hubspot TV
Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. Did you know this blog has been written since 12/15/2005? Thanks to the help of LinkedIn and WordPress.com.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Blog, Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
When you sign into LinkedIn every morning, what do you see? Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? Inbound Marketing
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Blog, Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Blogging.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Blog, Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. Optimizing your SlideShares is very similar to optimizing your blog posts -- make sure you’ve keyword optimized your titles and descriptions. LinkedIn. Include Numbers. Congrats!
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Blog, Hubspot] The Social Media Manager's Guide to Staying Organized
HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. What''s trending right now? Social Media
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 8, 2014
[Blog, Hubspot] Why Outbound Prospecting Still Matters -- Now More Than Ever
HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Follow him on Twitter and LinkedIn. Inbound, inbound, inbound. But wait! Here’s why.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Blog, Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." Adding your most recent blog post to your email signature is one clever way it can support your marketing. HubSpot customers: Learn more about your automatically shortened URLs here.). Blogging
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 30, 2014
[Blog, Hubspot] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Then answer.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Blog, Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Blog, Hubspot] 6 Essential Social Media Lessons From Top Executives
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Mike Volpe , CMO, HubSpot.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Blog, Hubspot] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
Besides keeping up with the news (and subscribing to your favorite marketing blogs ), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. On Linkedin, try posting once every business day. 4) Mentions of Relevant Users. Download this free ebook.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Blog, Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
Whether you''re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software. Having a super-spiffy banner image for your company''s LinkedIn page can only help. I’ve heard it before. But, in fact, there is.
HUBSPOT | THURSDAY, SEPTEMBER 4, 2014
[Blog, Hubspot] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. I''m sure this has happened to you at a networking event. Social Media
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Blog, Hubspot] 20 Amazing Examples Of Brand Content Marketing Hubs
After making this request, I received some great examples from my friends and even some strangers on Twitter and Linkedin. BufferApp Blog. Some of us in marketing are starting to become slightly obsessed with the BufferApp blog. I am also a loyal user of their tool. Hubspot. Disclosure: I started this blog while at SAP.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Blog, Hubspot] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. Use them. Unfortunately, for event organizers that fear is still alive. ” Just.
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 2, 2014
[Blog, Hubspot] The Hidden Costs of Content Marketing
Marketo, Hubspot and Eloqua have been making noises about them for years. How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? I’m a marketer, damn it, not a librarian. I don’t know how to do this and if I could outsource it I would. But wait, there’s more. Curation. Uh oh.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Blog, Hubspot] 5 Problems with B2B Marketing…and How to Fix Them
While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. B2B Online Marketing Blog Brand Management Content Marketing B2B Marketing content marketing creative marketing
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Blog, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. link]. 3) Turn Blog Posts Into Slide Decks. Thanks LinkedIn! link].
B2B MARKETING INSIDER | TUESDAY, AUGUST 26, 2014
[Blog, Hubspot] Do Content Marketers Need To Have Writing Skills?
Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What about journalists? First, I appreciate every comment I get.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Blog, Hubspot] The Importance of Personalization in BtoB Marketing today
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! This has been a popular topic on both the Marketo and Hubspot blog. Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. Hey Tampa/St. Read it here.