B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Blog, Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Getting & Losing Business B2B marketing Elizabeth Williams getting the business linkedin losing the business sales squirrelsDo you get the Win-Loss report?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Blog, Hubspot] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
HUBSPOT | SATURDAY, MAY 16, 2015
[Blog, Hubspot] How to Spot a Lead on Twitter [Flowchart]
This post originally appeared on HubSpot's Sales Blog. To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Blog, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
And it’s not their irreverent blog or their brilliant USP. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline. On Google+ or LinkedIn? Set a timeline.
HUBSPOT | THURSDAY, MAY 14, 2015
[Blog, Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. 48% of respondants don't use LinkedIn ads. Blogging Content Creation International DailyThe question is, how?
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] 10 Resources to Help You Teach Inbound Marketing
Ask friends of friends, or do a little research on LinkedIn. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups.
HINGE MARKETING | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] Six Essential Online Marketing Tools for AEC Firms
Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Expect to see content like blog posts, articles, reviews, quotes, or any other type of content where your firm name (or other keyword) is mentioned.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
First, run your website through HubSpot's Marketing Grader. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. For every 15 social media updates you post from a given account, 10 should be pieces of other people's content, 4 should be your own blog articles, and 1 should be a landing page.
HUBSPOT | MONDAY, MAY 11, 2015
[Blog, Hubspot] The Ultimate Guide to Getting a Job After You Graduate
At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications, and feedback we hear from hiring managers, recruiters, and job candidates alike. Did you blog for your college admissions office to help recruit incoming students? We want to help.
HUBSPOT | SUNDAY, MAY 3, 2015
[Blog, Hubspot] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
This post originally appeared on HubSpot's Sales Blog. Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Take a look to upgrade your LinkedIn status from pro to hacker.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Blog, Hubspot] 14 Helpful Tips for Getting the Most Out of a Conference
This post originally appeared on HubSpot's Sales Blog. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. Now what?
HUBSPOT | MONDAY, APRIL 27, 2015
[Blog, Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. You did it.
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Blog, Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Blog, Hubspot] The Ultimate Online Editing and Proofreading Checklist
So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
HUBSPOT | WEDNESDAY, APRIL 22, 2015
[Blog, Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Blog, Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
For this post, that's exactly what I did, with a particular focus on blogs. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Cool Company Blogs. 1) Bark & Co. Nowadays, their most popular blog post gets about 15,000 organic hits per month. secret of theirs?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Blog, Hubspot] Terminus Offers Targeted Display Ads for B2B
Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). email-based targeting.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Blog, Hubspot] The Anatomy of a Successful Facebook Post
If you want someone to click on a link and read your blog post, use an enticing headline. Check out these examples: The post above asks members to follow a LinkedIn Group. The post below from HubSpot is an example of offering valuable educational content to your audience. Are there things you should be doing that you’re not?
HUBSPOT | MONDAY, MARCH 23, 2015
[Blog, Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
But since the term''s become so popular, the number of growth hacking blogs has exploded over the last few years. Unfortunately, I''ve found many of these blogs to be repetitive, monotonous, and frankly quite boring. I''m here to tell you there are diamonds in the rough. His blog is one of the most popular in the world.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 16, 2015
[Blog, Hubspot] How to Use LinkedIn to Generate Leads
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Blog, Hubspot] How to Learn Social Media Marketing: 41 Resources for Beginners
Blogs on Social Media. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. Their blog posts are filled with valuable tips as well. It''s spamming.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 12, 2015
[Blog, Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles. Anthony Gioeli.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Blog, Hubspot] 7 Tips for Finding and Managing Amazing Freelancers
You wouldn’t hire just anyone to walk your dog or babysit your kids, and the same should be said for your blog content. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. Did you have a specific inspiration for this blog post? And absolutely worth the money.
KEO MARKETING | MONDAY, MARCH 2, 2015
[Blog, Hubspot] How B2B Marketers Can Get the Most Out of LinkedIn
You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Blog, Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[Blog, Hubspot] How to Talk to Pretty Much Anyone About Pretty Much Anything
Best: Recently, one of your tech leads wrote a blog about how engineers ship code during their first week on the job here. But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Blog, Hubspot] Infographics are great for Content Marketing
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Thank you Hubspot and all the best to our business partner Likeable Local too. Thank you Salesforce and Hubspot.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 12, 2015
[Blog, Hubspot] The line between Media and Brands is blurring fast
Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard. Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum.
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Blog, Hubspot] How to Prepare for Your Next Job Interview
Your LinkedIn profile should be optimized to a T. The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. What are some recent topics they have blogged about? Check out your interviewers'' LinkedIn profiles. At HubSpot, we take culture very seriously. And then one day you do!
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Blog, Hubspot] What Social Selling Isn't
LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Wrong. Don’t do it.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Blog, Hubspot] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. HubSpot ).
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Hubspot] 10 Easy Ways to Make Your Commute More Productive
Image Credit: Coach.me''s blog. 4) Learn a language. HubSpot''s new podcast, The Growth Show. Want to catch up on the latest content from your favorite blogs or online news sources? Image Credit: Feedly''s blog. 8) Get your social media fix out of the way. Apps: Facebook, Twitter, LinkedIn, Pinterest. thought so.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. Annotations.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Blog, Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
Why not use retargeting to drive people towards blog content, for example? Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic? Consider HubSpot. 13) Target your LinkedIn Connections. That''s a lot of people slipping through the cracks. Simple.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Blog, Hubspot] How to Leverage Your Twitter Profile for Social Selling
AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio. Tough luck.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Blog, Hubspot] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Blog, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Blogging Content Creation Daily Quite the opposite.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Blog, Hubspot] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Blog, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". Add your case study to your list of publications on LinkedIn. Check out this blog post. IP addresses.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Blog, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Blog, Hubspot] Understanding Your B2B Website: 10 Key Terms to Know
The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. Examples of this would be Marketo or Hubspot. format for sending regularly changing website content like blogs, news items, publications, etc. On Google+ or LinkedIn? to one’s inbox.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Blog, Hubspot] 87 New (Really) Marketing Automation Stats
It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Blog, Hubspot] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5.
HUBSPOT | MONDAY, DECEMBER 29, 2014
[Blog, Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Why does your blog exist? Who will run your blog?
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 23, 2014
[Blog, Hubspot] 3 Important Sales Trends & Predictions for 2015
And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year. Another example is the next generation of CRMs, -- like RelateIQ , Pipeliner CRM , and the new HubSpot CRM -- that proactively surface data in ways that enhance reps’ understanding of specific prospects. This situation can’t sustain.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Blog, Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. Ways to Get Non-Marketing Employees to Blog. In this email we detailed why it’s important to have a blog, [and] the benefits.". 2) Use Data.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Blog, Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. 2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. Think fast! Don’t let it go to waste!
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Blog, Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). 2) Plan visual content for every day of the week. LinkedIn: Once per day. As well as being great visual content, this is also a nice example of consistent branding. 5) Use visual content to link to your blog.
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Blog, Hubspot] Architecture Marketing: 5 Tools to Measure Success
Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Blog, Hubspot] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. HubSpot. LinkedIn. Like Facebook, LinkedIn also uses the Open Graph Protocol.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Blog, Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
like how Hubspot breaks their marketing organization into the stages of the funnel. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Many so-called approaches to content marketing are merely just content. Defining the Business Case.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Blog, Hubspot] A Beginner's Guide to Retargeting Campaigns
Two months later, they discover your latest blog article, and then decide to download that ebook. A few days after that, they decide to check out another blog post. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn. But in reality, the buyer''s journey is probably not so linear.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Blog, Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 17, 2014
[Blog, Hubspot] Lead Nurturing: You can’t automate trust
If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. It was fast. But two things were missing: relevancy and trust.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Blog, Hubspot] How To Create B2B Website Content That Sells
Blogging - Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool - more important than social media or any other part of your website. It''s what drives visitors to your site and.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 28, 2014
[Blog, Hubspot] The Time I was a Featured Guest on Hubspot TV
Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. Did you know this blog has been written since 12/15/2005? Thanks to the help of LinkedIn and WordPress.com.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Blog, Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
When you sign into LinkedIn every morning, what do you see? Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? Inbound Marketing
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Blog, Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Blogging.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Blog, Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. Optimizing your SlideShares is very similar to optimizing your blog posts -- make sure you’ve keyword optimized your titles and descriptions. LinkedIn. Include Numbers. Congrats!
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Blog, Hubspot] The Social Media Manager's Guide to Staying Organized
HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. What''s trending right now? Social Media
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 8, 2014
[Blog, Hubspot] Why Outbound Prospecting Still Matters -- Now More Than Ever
HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Follow him on Twitter and LinkedIn. Inbound, inbound, inbound. But wait! Here’s why.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Blog, Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." Adding your most recent blog post to your email signature is one clever way it can support your marketing. HubSpot customers: Learn more about your automatically shortened URLs here.). Blogging
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 30, 2014
[Blog, Hubspot] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Then answer.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Blog, Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Blog, Hubspot] 6 Essential Social Media Lessons From Top Executives
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Mike Volpe , CMO, HubSpot.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Blog, Hubspot] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
Besides keeping up with the news (and subscribing to your favorite marketing blogs ), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. On Linkedin, try posting once every business day. 4) Mentions of Relevant Users. Download this free ebook.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Blog, Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
Whether you''re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software. Having a super-spiffy banner image for your company''s LinkedIn page can only help. I’ve heard it before. But, in fact, there is.
HUBSPOT | THURSDAY, SEPTEMBER 4, 2014
[Blog, Hubspot] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. I''m sure this has happened to you at a networking event. Social Media
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Blog, Hubspot] 20 Amazing Examples Of Brand Content Marketing Hubs
After making this request, I received some great examples from my friends and even some strangers on Twitter and Linkedin. BufferApp Blog. Some of us in marketing are starting to become slightly obsessed with the BufferApp blog. I am also a loyal user of their tool. Hubspot. Disclosure: I started this blog while at SAP.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Blog, Hubspot] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. Use them. Unfortunately, for event organizers that fear is still alive. ” Just.
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 2, 2014
[Blog, Hubspot] The Hidden Costs of Content Marketing
Marketo, Hubspot and Eloqua have been making noises about them for years. How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? I’m a marketer, damn it, not a librarian. I don’t know how to do this and if I could outsource it I would. But wait, there’s more. Curation. Uh oh.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Blog, Hubspot] 5 Problems with B2B Marketing…and How to Fix Them
While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. B2B Online Marketing Blog Brand Management Content Marketing B2B Marketing content marketing creative marketing
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Blog, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. link]. 3) Turn Blog Posts Into Slide Decks. Thanks LinkedIn! link].
B2B MARKETING INSIDER | TUESDAY, AUGUST 26, 2014
[Blog, Hubspot] Do Content Marketers Need To Have Writing Skills?
Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What about journalists? First, I appreciate every comment I get.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Blog, Hubspot] The Importance of Personalization in BtoB Marketing today
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! This has been a popular topic on both the Marketo and Hubspot blog. Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. Hey Tampa/St. Read it here.
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Blog, Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
If that’s a blog post, they should see the blog post. In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. HubSpot. Eloqua.
HINGE MARKETING | FRIDAY, AUGUST 8, 2014
[Blog, Hubspot] Hinge???s Fab Five: July 2014
Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. Alyssa Nahatis, Adobe Digital Marketing Blog. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The 3.5
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Blog, Hubspot] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Blog, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. But I had consumed every piece of content HubSpot put out. Read every blog article, watched every webinar. Three hours and 26 minutes later, I got a phone call from HubSpot''s recruiter!
HUBSPOT | FRIDAY, AUGUST 1, 2014
[Blog, Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
In response to the subsequent media outcry about Facebook''s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but also does everyone -- and it''s completely normal. We''re All Part of These Experiments. That''s how websites work.". Or Twitter.
HUBSPOT | THURSDAY, JULY 31, 2014
[Blog, Hubspot] How to Consistently Keep Up With the Latest Social Media Trends
There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. Social Media Today. 5) Subscribe to social media blogs.
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Blog, Hubspot] 7 Skills To Look For When Hiring A Content Marketing Strategist
So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. Content marketing is hot! agree!
HUBSPOT | THURSDAY, JULY 24, 2014
[Blog, Hubspot] How to Get More People to Register for Your Next Event
According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 23, 2014
[Blog, Hubspot] Sales and Marketing Alignment Equals More Revenue
AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Follow him on Twitter and LinkedIn We’re all familiar with the deep-rooted battle between sales and marketing. Below are some tips to help better align sales and marketing.
B2B MARKETING INSIDER | WEDNESDAY, JULY 23, 2014
[Blog, Hubspot] 12 Best Slideshares of 2014 (So Far)
”). 8. 8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. 9. But come on, this is a cool example of visual storytelling, re-purposed for Slideshare, covered in a blog post, linking to a cool visual experience about creating cool visual experiences. Here are some of my top picks: 1. geekingout ).
HUBSPOT | TUESDAY, JULY 22, 2014
[Blog, Hubspot] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
As HubSpot Director of Training and Development Andrew Quinn explains it, “A candidate’s resume is their ad to me. ” There''s a fine line, though, warns HubSpot Recruiter Emily Kueffner. Infographic resumes are terrible,” says HubSpot Recruiting Manager Leslie Mitchell. Humans! Length. If they don''t.
HUBSPOT | FRIDAY, JULY 11, 2014
[Blog, Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Set up a blog if you don''t already have one. Woohoo!
HUBSPOT | THURSDAY, JULY 10, 2014
[Blog, Hubspot] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. Trying to get found as a startup is no easy task.
HUBSPOT | SUNDAY, JULY 6, 2014
[Blog, Hubspot] Got a Few Minutes? Catch Up on the Posts You Missed This Week
As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. This blog post discuses a number of ways you can use psychology theories to create more engaging content. For those of us in the U.S., Tweet. Want to get noticed online?
HUBSPOT | FRIDAY, JUNE 27, 2014
[Blog, Hubspot] The Best Infographics of 2014 (So Far)
11 of the Best Infographics From Brands This Year. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. This infographic was introduced in a blog post about the health benefits of cinnamon. Humans have short attention spans and, let''s face it, the internet is cluttered.
HUBSPOT | WEDNESDAY, JUNE 25, 2014
[Blog, Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
Unfortunately, LinkedIn still doesn''t allow embedding capabilities for specific posts -- although they do offer plugins so you can embed your LinkedIn profile or page.). Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
HUBSPOT | TUESDAY, JUNE 24, 2014
[Blog, Hubspot] How to Take Vacation Without Sabotaging Your Sales Team
Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Getting great content up on your blog doesn''t need to be a huge task either.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Blog, Hubspot] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Step 2: Set up a blog and start writing blog posts.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Blog, Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. Learn more blogging KPIs here.).
HUBSPOT | TUESDAY, JUNE 17, 2014
[Blog, Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
Or is your audience more interested in blog posts? That could be your help documentation, landing pages, blog posts, or other resources. LinkedIn groups can be another great source of content, similar to other forums. 10) Top Posts on Influencer Blogs. For example, industry or influencer blogs may content they''d love.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 12, 2014
[Blog, Hubspot] How to Create Genuine Experiences in Your Online Marketing Campaigns
If your company created a blog just because “everyone else has one” and it is never updated, or, is full of content that is full of boring news items or pieces that don’t challenge and advance the thinking of the target audience you want buying your products and services, it may not be worth having a blog at all. Don’t Fake It.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 11, 2014
[Blog, Hubspot] 4 Quick Tips to Set Your Business Development Reps Up for Success
Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Whether it be lead intelligence or researching a company''s blog/press releases - get relevant and get real. Comment on blogs, follow relevant industry groups on LinkedIn. Hello!
HUBSPOT | FRIDAY, JUNE 6, 2014
[Blog, Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
Social sharing links are those small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. Here''s an example of social sharing buttons from a page of a HubSpot ebook. The Share Link Generator lets you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest. 3) Fill in the blanks.
HUBSPOT | THURSDAY, JUNE 5, 2014
[Blog, Hubspot] 6 Jobs the Best Social Media Managers Actually Do
My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. Years after the first "Can we measure the ROI of social media?" Skills Necessary. Skills Necessary.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Blog, Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. For example, if it''s a guide to help you put together blog posts quickly, you should start your title with, "Free Guide." Landing pages are the core of the conversion process.