[Blog, Hubspot] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. 3) Blog Post Syndications. Quite the opposite.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Blog, Hubspot] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event.
    [Blog, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
    marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". 4) Write blog posts about your case studies. Add your case study to your list of publications on LinkedIn.
    [Blog, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
    'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute.
    [Blog, Hubspot] Understanding Your B2B Website: 10 Key Terms to Know
    The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. Examples of this would be Marketo or Hubspot. format for sending regularly changing website content like blogs, news items, publications, etc. On Google+ or LinkedIn? to one’s inbox.
    [Blog, Hubspot] 87 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
    [Blog, Hubspot] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Hubspot ).
    [Blog, Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. any of the thought leaders of our time became well-known because of their blogs. Why does your blog exist? Who will run your blog?
    [Blog, Hubspot] 3 Important Sales Trends & Predictions for 2015
    And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year. Another example is the next generation of CRMs, -- like RelateIQ , Pipeliner CRM , and the new HubSpot CRM -- that proactively surface data in ways that enhance reps’ understanding of specific prospects. This situation can’t sustain.
    [Blog, Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
    To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. Ways to Get Non-Marketing Employees to Blog. In this email we detailed why it’s important to have a blog, [and] the benefits.". Blogging
    [Blog, Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.
    [Blog, Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). LinkedIn: Once per day. Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs.
    [Blog, Hubspot] Architecture Marketing: 5 Tools to Measure Success
    Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?
    [Blog, Hubspot] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. HubSpot. LinkedIn. Like Facebook, LinkedIn also uses the Open Graph Protocol.
    [Blog, Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
    like how Hubspot breaks their marketing organization into the stages of the funnel. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Many so-called approaches to content marketing are merely just content. Defining the Business Case.
    [Blog, Hubspot] A Beginner's Guide to Retargeting Campaigns
    Two months later, they discover your latest blog article, and then decide to download that ebook. few days after that, they decide to check out another blog post. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn. But in reality, the buyer''s journey is probably not so linear. Awareness.
    [Blog, Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
    [Blog, Hubspot] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. It was fast. But two things were missing: relevancy and trust.
    [Blog, Hubspot] How To Create B2B Website Content That Sells
    Blogging - Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool - more important than social media or any other part of your website. It''s what drives visitors to your site and.
    [Blog, Hubspot] The Time I was a Featured Guest on Hubspot TV
    'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. Did you know this blog has been written since 12/15/2005? Thanks to the help of LinkedIn and WordPress.com.
    [Blog, Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
    [Blog, Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Blogging.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. Optimizing your SlideShares is very similar to optimizing your blog posts -- make sure you’ve keyword optimized your titles and descriptions. LinkedIn. 1) Title. Include Numbers.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Hubspot] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers.
    [Blog, Hubspot] Why Outbound Prospecting Still Matters -- Now More Than Ever
    HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Follow him on Twitter and LinkedIn. Inbound, inbound, inbound. But wait! Here’s why.
    [Blog, Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Blogging Right?
    [Blog, Hubspot] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Then answer.
    [Blog, Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
    [Blog, Hubspot] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Mike Volpe , CMO, HubSpot. Ready?
    [Blog, Hubspot] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    Besides keeping up with the news (and subscribing to your favorite marketing blogs ), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. On Linkedin, try posting once every business day. After that, Pinterest unveils promoted pins. Social Medi
    [Blog, Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Whether you''re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process.
    [Blog, Hubspot] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. That''s what happens often in LinkedIn Groups. Social Media
    [Blog, Hubspot] 20 Amazing Examples Of Brand Content Marketing Hubs
    After making this request, I received some  great examples from my friends and even some strangers on Twitter and Linkedin. BufferApp Blog. Some of us in marketing are starting to become slightly obsessed with the BufferApp blog. Hubspot. Disclosure: I started this blog while at SAP. Anthropologie Blog.
    [Blog, Hubspot] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. Or at least the ones hovering by the coffee machine.). Use them. How to Lazy Tweet.
    [Blog, Hubspot] The Hidden Costs of Content Marketing
    Marketo, Hubspot and Eloqua have been making noises about them for years. How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels But wait, there’s more. Creation.
    [Blog, Hubspot] 5 Problems with B2B Marketing…and How to Fix Them
    While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. B2B Online Marketing Blog Brand Management Content Marketing B2B Marketing content marketing creative marketing
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. 1) Turn Blog Content Into an Infographic. Thanks LinkedIn! link].
    [Blog, Hubspot] Do Content Marketers Need To Have Writing Skills?
    Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What about journalists? First, I appreciate every comment I get.
    [Blog, Hubspot] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! This has been a popular topic on both the Marketo and Hubspot blog. Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. 'Hey Tampa/St. Read it here.
    [Blog, Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
    If that’s a blog post, they should see the blog post. In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. HubSpot. Eloqua.
    [Blog, Hubspot] Hinge���s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. Alyssa Nahatis, Adobe Digital Marketing Blog. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The 3.5
    [Blog, Hubspot] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. This blog post will walk you through the basics of what this term means and why it matters to marketers. Source: HubSpot ).
    [Blog, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Read every blog article, watched every webinar. Co-founder, HubSpot.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Blog, Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
    In response to the subsequent media outcry about Facebook''s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but also does everyone -- and it''s completely normal. Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Blog, Hubspot] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 4) Join LinkedIn Groups. It''s hard. social media!
    [Blog, Hubspot] 7 Skills To Look For When Hiring A Content Marketing Strategist
    So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. 'Content marketing is hot! agree!
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Blog, Hubspot] How to Get More People to Register for Your Next Event
    'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
    [Blog, Hubspot] Sales and Marketing Alignment Equals More Revenue
    'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Follow him on Twitter and LinkedIn We’re all familiar with the deep-rooted battle between sales and marketing. Below are some tips to help better align sales and marketing.
    [Blog, Hubspot] 12 Best Slideshares of 2014 (So Far)
    8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. But come on, this is a cool example of visual storytelling, re-purposed for Slideshare, covered in a blog post, linking to a cool visual experience  about creating cool visual experiences. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog, Hubspot] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    As HubSpot Director of Training and Development Andrew Quinn explains it, “A candidate’s resume is their ad to me. ” There''s a fine line, though, warns HubSpot Recruiter Emily Kueffner. Infographic resumes are terrible,” says HubSpot Recruiting Manager Leslie Mitchell. Humans! Length. If they don''t.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Set up a blog if you don''t already have one. Woohoo!
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Blog, Hubspot] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. 'Trying to get found as a startup is no easy task.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Blog, Hubspot] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. This blog post discuses a number of ways you can use psychology theories to create more engaging content. 'For those of us in the U.S., Tweet. Want to get noticed online?
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blog, Hubspot] The Best Infographics of 2014 (So Far)
    1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. This infographic was introduced in a blog post about the health benefits of cinnamon. The narrative is fluid and cohesive -- just like a blog post. So scroll on and get inspired! Analogies work very well in infographic form.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
    Unfortunately, LinkedIn still doesn''t allow embedding capabilities for specific posts -- although they do offer plugins so you can embed your LinkedIn profile or page.). Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blog, Hubspot] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Getting great content up on your blog doesn''t need to be a huge task either.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Blog, Hubspot] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    'Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Step 2: Set up a blog and start writing blog posts. For blog topic ideas, you can get ideas from our Blog Topic Generator.).
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog, Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. Learn more blogging KPIs here.).
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Blog, Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Or is your audience more interested in blog posts? That could be your help documentation, landing pages, blog posts, or other resources. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. 10) Top Posts on Influencer Blogs. 17) Blog Comments.
    [Blog, Hubspot] How to Create Genuine Experiences in Your Online Marketing Campaigns
    If your company created a blog just because “everyone else has one” and it is never updated, or, is full of content that is full of boring news items or pieces that don’t challenge and advance the thinking of the target audience you want buying your products and services, it may not be worth having a blog at all. Don’t Fake It.
    [Blog, Hubspot] 4 Quick Tips to Set Your Business Development Reps Up for Success
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Whether it be lead intelligence or researching a company''s blog/press releases - get relevant and get real. Comment on blogs, follow relevant industry groups on LinkedIn. Hello!
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Blog, Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Social sharing links are those small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. Here''s an example of social sharing buttons from a page of a HubSpot ebook. The Share Link Generator lets you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest. Go ahead, try ''em out!).
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blog, Hubspot] 6 Jobs the Best Social Media Managers Actually Do
    'My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. Years after the first "Can we measure the ROI of social media?" 1) Content Creator.
    [Blog, Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
    Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. For example, if it''s a guide to help you put together blog posts quickly, you should start your title with, "Free Guide." But it''s not as easy as it sounds. Landing Pages
    [Blog, Hubspot] Hinge’s Fab Five: May 2014
    By: Ross Crooks, HubSpot. These 10 data visualization mistakes are remedied by simple solutions in this visually stimulating blog post. In this blog post, these are tips to assist in inducing a more creative atmosphere. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn Enjoy!
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Hubspot] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Based on the subject of your question, we''ll find an expert to answer it for you, right here on the blog. Blogging Social Media
    [Blog, Hubspot] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Real Personalization Would Exist. Final Thoughts.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Blog, Hubspot] 10 Steps to Better Visual Marketing With Canva
    1) Include a shareable image with each blog post. If people come to your blog and can’t share it easily, they won’t. Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. — HubSpot (@HubSpot) May 16, 2014.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Blog, Hubspot] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 8) Have your blog authors sign up for Google+ authorship.
    [Blog, Hubspot] B2B: How to Close Your Sales Qualified Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? Dan Tyre, HubSpot. To get a front line dispatch from the marketing trenches about these c hanges, I spoke with Dan Tyre , HubSpot’s Sales Director. The B2B sales lead game has changed.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Blog, Hubspot] 7 Quick Ways to Curate Industry Content for Your Blog
    'Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. 2) Follow Trade Show Blogs. Blogging
    [Blog, Hubspot] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    This suggests that those with little or no marketing experience may still find opportunities with some companies, especially if they’ve published or managed content in other capacities, such as for a media outlet or blog. quarter of them, for instance, called for applicants with editorial, digital publishing or credible blogging experience.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Blog, Hubspot] Need More Website Visitors? Get Back to Basics
    4) Write blog posts on topics people need answers to. It’s not just website pages that can help you attract traffic to your site -- your blog can be one of the most powerful tools you have to get new visitors. These are your blog post topics. 6) Publish blog content on a regular basis. Inbound Marketing Blogging
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Blog, Hubspot] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    'If you''re regularly on our blog, you know that we love SlideShare presentations. From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. We loved this presentation so much we even wrote a blog post about it. Okay, disclaimer.
    [Blog, Hubspot] What Is Culture? The Values That Define Who You Hire, Promote and Fire
    Patty also advised Inbound Marketing company Hubspot to to define their culture and values in a published document. And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What does this have to do with marketing or content?
    [Blog, Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. Guidelines for contributing to the company blog.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Blog, Hubspot] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. Take a look: 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet). Schools That Are Totally Rocking Their LinkedIn University Pages. In a Sales Slump?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog, Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. LinkedIn. that’s a good indication that 1-2 is your LinkedIn posting “sweet spot.”
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. The Indicators of Content Success.
    [Blog, Hubspot] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
    [Blog, Hubspot] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Blog, Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. The Ultimate Cheat Sheet for Mastering LinkedIn.
    [Blog, Hubspot] How to Tweet Around the Clock Without Being on Twitter 24/7
    Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Let LinkedIn Pulse direct you to important industry stories. Because those who tweet more often, tend to have more followers.
    [Blog, Hubspot] 30 Killer Resources to Learn Content Marketing
    Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. This is a blog published by Writtent – but it’s still absolutely worth your time! Image credit: HubSpot.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Blog, Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Hubspot] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
    [Blog, Hubspot] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! 2) Subscribe to SEO blogs. Whenever there is a major change in search engine optimization, detailed information will be posted on all SEO blogs. Matt Cutts'' Blog. 5) Use HubSpot''s SEO Panel. Danny Sullivan.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Blog, Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you''re selecting images for your blog content -- particularly the post''s featured image like the one you see above. Things to Consider When Selecting the Perfect Blog Post Image. Blogging me too.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    'This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. How to Improve Your Blog Views. analytics
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Blog, Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    Take a look: Marketing Mad Libs: Expert Edition from HubSpot. Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. 'As a group, we marketers can be a bit. verbose. Nobody cares.”
    [Blog, Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
    [Blog, Hubspot] How to Build a Newsroom Inside Your Company
    LinkedIn has a managing editor. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. Get people to contribute to your blog. LinkedIn, Huffington Post, Forbes, and others have huge audiences of business-savvy people. So does Nissan, the Japanese automaker.
    [Blog, Hubspot] 20+ Amazing Examples Of Content I Wish We Created
    This Video, Made by a Bank, Will Give You the Chills – From Hubspot. 10 Lessons from the World’s Most Captivating Presenters  from  HubSpot. Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. Amazing! Right? Photos of ships!
    [Blog, Hubspot] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. 'Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But
    [Blog, Hubspot] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    'At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That’s where LinkedIn comes into play. That why this week in HubSpot content was all about: LinkedIn. 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images.
    [Blog, Hubspot] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. You can turn your blog into an interactive debate or strategy session with this awesome tool. Top Blogs.
    [Blog, Hubspot] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for HubSpot and $85.1
    [Blog, Hubspot] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 82% of marketers who blog see positive ROI for their inbound marketing. 76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).
    [Blog, Hubspot] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. For instance -- there''s an expectation at HubSpot that I will be available to help anyone in Sales if they need me on a call. 'When I was little, I decided I wanted to be an astronaut.
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