• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. instance, found that the average post on his blog. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Hubspot] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Like Moz, HubSpot is the envy of many in the content. Its three robust blogs see 2 million. emerge.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog, Hubspot] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Hubspot has a series of great templates that guide you through what information you need to build a solid client persona.  So, you’re passionate about marketing, right? Wrong!  Tip #1: Be Where Your Clients Are! 00p.m.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Blog, Hubspot] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Andrew Davis, LinkedIn. Amanda Zantal-Wiener, HubSpot. Congratulations!
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Blog, Hubspot] 13 Networking Mistakes You Need to Stop Making
    Katie Burke , HubSpot's VP of Culture and Experience, wrote in her article about networking. Email a blog author whose content you love with a specific comment or question about his or her work. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. So why does it seem so unpleasant sometimes?
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Blog, Hubspot] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Improve Your LinkedIn Profile and Presence [Infographic]. Andrew C.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Hubspot] How to Turn Your Blog into a Lead Generating Machine
    But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Hubspot] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. On his blog, Dan Shure suggests buying studio lights online in places like Amazon. His trick?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Blog, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. We recommend a PDF format, though.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Blog, Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Showcase the company's thought leadership, whether that's by including a list of recent blog posts or articles about the company in the press. It can be as simple as a button leading to your blog.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Blog, Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Website CTAs/pop-ups. Social. Email. Content loading
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Blog, Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    While most content marketers won’t need to build an entire website from scratch, knowing just a bit of the most common and basic coding languages -- HTML and CSS -- can help immensely, particularly when working with content management systems for everyday tasks like blog posts and landing pages. Technical Skills. Creative Skills.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Blog, Hubspot] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. B2B Online Marketing Blog Social Media StrategiesData Science.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Blog, Hubspot] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Blog, Hubspot] The 24 Best Online Writing Tools and Apps
    Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. ” — Blogging Wizard.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Blog, Hubspot] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Finally, we have Corey Wainwright, who's the director of content here at HubSpot. So what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Blog, Hubspot] Should your content generate leads or relationships?
    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” I asked.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Blog, Hubspot] Let’s Make a Deal: Social Selling Technology
    If you’re one of the marketers or salespersons that hasn’t caught the social selling bug yet, Hubspot provides a spot on definition of this revolutionary sales practice. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. LinkedIn Sales Navigator. Blog Feed
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Blog, Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). Even lawyers and baristas command more trust than we do. Death to Stock.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Blog, Hubspot] How to Generate More Engagement (Without Creating More Content)
    You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. HubSpot has a great guide on historical optimization – check it out here. Ever feel like your content team is stuck in creation mode? Think Evergreen.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Blog, Hubspot] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. For example, are you running a contest, or want to increase subscribers to your blog? The lesson? Don't rush the process. FRIYAY.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Hubspot] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. But never fear! Callbox. Xeikon.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Hubspot] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. But never fear! Callbox. Xeikon.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Blog, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. LinkedIn. If you have, you’re one of the lucky few.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Blog, Hubspot] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk. Additional Resources.       Read about Infer Glance on the Infer blog.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blog, Hubspot] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. HubSpot.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Blog, Hubspot] 11 of the Best Slack Apps & Integrations to Try
    P.S. We'd love for you to join HubSpot's open Slack team, #inbounding. For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Read this blog post for more Google Drive tips.). 9) Statsbot. Request an invite here.). Type /poll "Poll question?"
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Blog, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. Website / Web Analytics.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Blog, Hubspot] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106. LinkedIn. LinkedIn. LinkedIn. LinkedIn.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog, Hubspot] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. If your brand is B2C, you may not need your own blog. On a company blog or a newsletter, the responses would’ve looked defensive and self-serving.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog, Hubspot] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Whereas Investopedia and Khan Academy cover more of the accounting, finance, and operations-related material, HubSpot Academy is a great place to go for marketing and sales skills. My last tip here?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Hubspot] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 10) HubSpot. smartphone users ages 13 to 24 use Snapchat. No editing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Blog, Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor:  Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Blog, Hubspot] In a World Without Voicemail, What Would Happen to Sales?
    This post originally appeared on HubSpot's Sales Blog. HubSpot CEO Brian Halligan doesn’t even have a phone at his desk. The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. To read more content like this, subscribe to Sales. What do those strategies look like?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Blog, Hubspot] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Read about Infer’s new partnership on the Infer blog.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Hubspot] 10 B2B Growth-Hacking Tactics for Lead Generation
    Try converting a blog post into an infographic, a slideshare presentation, or an e-book. Content marketing needs to be the focus of your B2B growth hacking tactics, but don’t forget to retarget blog visitors. Create custom ads based on a blog page visit and target a particular audience for maximum effect. 4.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Blog, Hubspot] From Zero to Success: Building an Email List From Scratch
    Even better, Hubspot reports that 50 percent of consumers say they read all their emails! You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. The post From Zero to Success: Building an Email List From Scratch appeared first on Vertical Response Blog. Start for Free.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Blog, Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Trello is the freebie of the bunch, and is great for blog editorial calendars. 5. Design made quick and easy. I use Canva every day for creating header and body images, just like the ones you see on this blog. HubSpot. Are they questions, blog mentions, or images? Content Research. Google Drive Research. Postplanner.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Blog, Hubspot] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. More specifically, you will receive: Data-backed insight into what specific content topics do well on Facebook, LinkedIn, Pinterest, Twitter, and Google+.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Blog, Hubspot] Content’s Role in an Account-Based Marketing World
    Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Blog, Hubspot] The Ultimate Collection of Free Content Marketing Templates
    I joined HubSpot in September 2011 as a blogger. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). Blog Post Templates. Blog title templates. Enjoy!
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Blog, Hubspot] How Digital Plagiarism Detection of Your Content Protects Your Business
    staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. But one thing is certain.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Blog, Hubspot] Plagiarism-Proof Your Content Marketing Strategy
    staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. But one thing is certain.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Blog, Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. 51) LinkedIn. 12) CAN-SPAM.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Blog, Hubspot] Women in the Workplace: 10 Smart Ways to Shatter the Glass Ceiling
    For this (and many other reasons), HubSpot is running a program specifically focused on educating and empowering women to consider board leadership roles and encouraging companies to identify and engage with female board members. If you’re in marketing, when was the last time you published a blog post on your own experience or insights?
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Blog, Hubspot] 6 Things to Update Before Starting Your Next Job Search
    Here are six steps I took during that job search that helped me land my job at HubSpot within a month. Click here to learn how to get your inbound marketing certification from HubSpot Academy.). LinkedIn. Click here for a complete cheat sheet for updating your LinkedIn profile.). 4) Update your email signature. Facebook.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Hubspot] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Blog, Hubspot] Who Really Controls Your Marketing?
    Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Google+, Tumblr, Pinterest, Vine, WhatsApp, Meetup, VK, Flickr, Tagged, Ask.fm, MeetMe, Classmates, Yelp, Blab, Pheed, Reddit, Thumb, Medium, Chirp, Yammer, Ning, Xing, Plaxo — the list goes on, and on, and on. Blog FeedDo you? Or is it your C-Suite? Search engines.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Blog, Hubspot] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton  -  Content and Social Team at LinkedIn. LinkedIn. LinkedIn for Sales.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Blog, Hubspot] Super Tools for Your Content Marketing Plan: Video and Webinars
    Blog posts, articles and videos that share valuable—or motivating—information will drive people to your website. While a consistently updated and on-point blog is the foundation of your content program and will fill the top of your funnel, strategically mixing in some video can improve your results. Video casts a wider net.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr Top 10 Killer Account-Based Marketing Resources You Should Read Today" by @sangramvajre on @LinkedIn https://t.co/QyYuqLuoSe He is also the editor of the sales and marketing blog, Funnelholic. And for good reason. Megan Heuer, @MegHeuer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Hubspot] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. Resolve to follow ten new people on Twitter and LinkedIn this week. Email a blog author whose content you love with a specific comment or question about his or her work.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Hubspot] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. Hiring talent is scary. Twitter and YouTube, yes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Hubspot] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    So when it comes to creating a cohesive set of campaign visuals -- from Twitter graphics to blog images -- what's a marketer to do? Facebook, LinkedIn, and Twitter cover photo templates. Blog featured image templates. Get your 195+ design templates from HubSpot & Canva today. We all know visual marketing works.
  • IKO-SYSTEMS  |  TUESDAY, JANUARY 26, 2016
    [Blog, Hubspot] 5 Quick and Dirty Tips for Cold Emailing
    Hubspot had a response to this dilemma that I found quite useful – simply check out their LinkedIn profile. One of the realities of prospecting is the daunting task of composing cold emails. You have an intimidatingly blank canvass with which to convince your lead that you’re worth talking to. The “Not right now” Answer.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Blog, Hubspot] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Push past those instances and don't let the awkwardness build on itself," explains HubSpot's Director of Content Corey Wainwright. 2) Learn to read body language. You can start with the standard, 'Good,' but pivot that into a conversation," explains HubSpot's VP of Marketing Meghan Anderson. Guilty of that, too. But how? Good, and you?"
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] 8 Ways to Improve Your Online Content Marketing
    As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Blog, Hubspot] The Ever Changing Landscape of B2B Social Media
    Ideas for Generating More Qualified B2B Leads on LinkedIn. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from LinkedIn. From Whittington Consulting. Read More.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Blog, Hubspot] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. Co-creating a blog post is one of the lower effort ways to do a co-marketing project. Who doesn't want that? Goals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Hubspot] 11 Intelligent Examples of Inbound-y Ads in the Real World
    When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. As with this example, they are created to engage with the right audience and offer helpful and timely information that encourages the searcher along the Buyer’s Journey. 2) The Blog Starter.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Blog, Hubspot] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Check out the candidate’s social media presence, website, and any publically available content such as blog articles. Here are a few examples I’ve used before: Blog post. Our advice?
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Blog, Hubspot] How to Earn Free Press for Your Business When You Have No Connections
    So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. Buffer was publishing brutally honest blog posts. To find them, head to Google, Twitter, and LinkedIn to conduct some research. That's all it took.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Blog, Hubspot] How to Find the Right Co-Marketing Partner
    It’s a win-win! A few questions to ask yourself when you're putting this list together: Are there potential partners in your space who have enjoyable-to-read blogs that would provide value to your audience? The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 15) Stage pop-up requests for those leaving your website or blog. 36) Place an opt-in on your WordPress site or blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 15) Stage pop-up requests for those leaving your website or blog. 36) Place an opt-in on your WordPress site or blog.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog, Hubspot] Content and Karma and Pandas, Oh My
    It’s got a shiny new algorithm that, with each update, becomes less and less tolerant of “thin” content like press releases, greeting cards, song lyrics and discussions about online gaming.  To that you could add three-year-old whitepapers, all of your campaign landing pages and the multiple copies of your CEO’s blog posts.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Hubspot] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Blog, Hubspot] Use Content Curation to Create Leads on LinkedIn. Really!
    Which brings us to social media, and, more specifically for this post, LinkedIn.  Social media lead generation is the focus.  As you consult clients on social media, it’s important to gauge whether your prospects are on LinkedIn at all, and if they are, how long they stay, and how frequently they visit or participate. It’s hard.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Blog, Hubspot] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This was popular with LinkedIn members and shared over 3,500 times on LinkedIn. We have generally found that research and trends content works well on LinkedIn. What did we miss? eBooks and Guides. Quizzes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blog, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. One way to use your blog to promote your offer is to create a simple "promo post" -- that's what we call them, anyway.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Blog, Hubspot] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. If you can think it, you can most likely automate it. 2) Auto-publish to social media when a blog post goes live. Automatically posting new blog posts is a quick way to kick start social promotion. Justwomen.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Blog, Hubspot] There is No Such Thing As an Offline Business Anymore
    Feature a Blog or Learning Center. Regardless of what you call it, your blog is going to be the backbone of your online marketing strategies. Marcus Sheridan explains the difference in a traditional blog and a newer "learning center" approach. traditional blog works for most companies. How Do We Solve Our Problems?
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Hubspot] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Source: Compete and The Twitter Advertising Blog ). Source: HubSpot ). Are you reaching buyers on LinkedIn? 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). Content Marketing. Source: Curata ).
  • HUBSPOT  |  FRIDAY, NOVEMBER 6, 2015
    [Blog, Hubspot] Job Expectations Around the World: What Do People Care About Most? [New Data]
    In fact, according to a LinkedIn survey of 7,350 members across five countries, the #1 reason workers quit their job was because they sought greater opportunities for advancement. As HubSpot's co-founder and CTO Dharhmesh Shah explained in a LinkedIn article , product is to marketing as culture is to recruiting. Flexibility.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Blog, Hubspot] A SaaS Marketing Plan for High Growth Companies
    HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. In fact, doing this was one of the key factors that enabled us to double our blog leads. Photo Credit: HubSpot. To do this, you need to achieve about 15 percent month-over-month MRR growth! Before.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [Blog, Hubspot] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Most of the noise I’m seeing on LinkedIn is from individuals.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Blog, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. Someone at Twitter thought through that little design detail and put it on the website, and these folks thought it was worth sharing: 5) HubSpot Academy. An idea doesn't have to be unique to be great. That's where we come in.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Blog, Hubspot] 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page
    Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. With almost 400 million members, LinkedIn is also a popular tool for buyers of professional services to learn more about the marketplace and check out potential providers.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Blog, Hubspot] Unveiling The Pipeline Marketing Technology Stack
    The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages.
  • HUBSPOT  |  SUNDAY, OCTOBER 11, 2015
    [Blog, Hubspot] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
    This post originally appeared on HubSpot's Sales Blog. If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. To read more content like this, subscribe to Sales. That said, their page better be complete, current, and compelling.
  • SALESPREDICT  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Hubspot] How to NOT Waste Money on B2B Tradeshows & Conferences
    Do your research : Talk with colleagues, ask your customers, seek input via LinkedIn Groups or Quora, see which events got the most PR buzz last year, review industry publications, check your competitors’ web sites, and read blog posts like this one from Marketo and this by Xoombi that provide a head start. As consultant Ruth P.
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Blog, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. 3) They don't have a need for your product or service. What's the best way to separate the good from the bad? What's a marketer to do? Then what? Our advice?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Blog, Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Increase organic traffic to your website instead of relying on referral sources by building out your website's blog and content.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Blog, Hubspot] 17 of the Best WordPress Plugins for Marketers
    Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Blog, Hubspot] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. From HBR.org to The New York Times to Business Insider and more, check out the list below of top media outlets and their guest blogging guidelines. For more tips, read about the 12 essential elements of a guest blog post.).
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Blog, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). does for Twitter and carries it across LinkedIn and Facebook”).
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Blog, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. Depending on what you want to do, HubSpot may have enough for you in its image editor, which is possibly one of HubSpot's most underutilized tools. Landing Pages are the spice of life.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Blog, Hubspot] Hubspot Inbound Conference Recap 4 of 9
    The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. The solution: Create lasting experiences. . Be relevant early.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog, Hubspot] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
    In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Open Rate. Visits.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 14, 2015
    [Blog, Hubspot] Border Collies are Loyal; Customers are Satisfied
    The tone we establish at the outset needs to be the one we want for the balance of our relationship, and also the one our customers use when they talk about us behind our backs on LinkedIn and Twitter. Here is a terrific list of 90 Questions to Ask Before Starting a Website Redesign from the always-insightful HubSpot Agency blog. .
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Blog, Hubspot] 23 Marketing Takeaways and Tips From Inbound 2015
    The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. See https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles. In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. Are you worth it?”.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Blog, Hubspot] Why Buyer Personas are Crucial to Inbound Marketing Success
    Tip: If you have a blog, be sure to write articles that target and attract each of your buyer personas. Don’t just write blogs for the sake of writing blogs. Tip: If you are using HubSpot, you can segment lists based on contact information such as job title. Good morning/afternoon/evening/middle of the night. Messaging.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Blog, Hubspot] The Ultimate List of Websites Every Blogger Should Bookmark
    Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Check out 22 of the HubSpot blogging team's favorites below. Check out this blog post. 9) WordCounter. Safari.
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