• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Blog, Hubspot] The 17 Best Social Media Management Tools
    Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. Blogging Wizard.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blog, Hubspot] The 15 Best Content Distribution and Amplification Tools
    ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” StoreYa Blog.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog, Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights . I mean, over 2 million blog posts are published. And, how do I set it up? Every.
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Blog, Hubspot] Should You Hire a Ghostwriter?
    Your best in-house writer is worth very little on the social media front if they don’t know the nuances of creating Facebook content, for example, as opposed to Twitter, LinkedIn, or another social channel. But a bigger issue, as HubSpot pointed out , is the problem ghostwriting poses to your credibility. When Ghostwriting Works.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Blog, Hubspot] Marketing Research to Bookmark for Your Next Blog Post
    Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Hubspot] Go Where Your Customers Are – Wise Words from Sweta Patel
    Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Blog Demand Generation Marketing Marketing Communications
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blog, Hubspot] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog. Blogging Wizard. StoreYa Blog.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Blog, Hubspot] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    After all, today's readers are more likely to skim blogs, long-form written content, and podcasts rather than thoroughly consume them, according to data from HubSpot Research. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. The Current State of Content Marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Blog, Hubspot] 4 Smart Ways to Keep Up With Google in 2017
    In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. What do all of these changes have in common? png">. The solution?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Blog, Hubspot] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s ” — Blogging Wizard. ” — Blogging Wizard.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Blog, Hubspot] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. I studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. Where Should B2B Brands Hang out More? Timing.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Blog, Hubspot] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce. Streak.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Blog, Hubspot] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Hubspot published a great blog post about statements that make salespeople sound insecure. Blog Inside SalesWhat does that lead to? Be human.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Blog, Hubspot] Using Content Marketing in the Professional Services Industry
    Blogging. Writing blog articles with specific content in response to a highly-trafficked keyword is still going to be your best bet for getting seen organically. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information. You can do it.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Hubspot] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. It is a proven way to get above the noise of the 5634th blog post about how to get more results from social media, or any of the other topics that have been written about to death. Founder of RazorSocial, Marketing Technology Blog, Contributor Entrepreneur.com.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Blog, Hubspot] 10 Most Popular B2B Lead Blog Posts of 2016
    I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 12) HubSpot Collect.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Hubspot] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Part of its goal, says HubSpot's Corporate Marketing Manager Sam Balter , "is to address the needs of organization by connecting with all of the stakeholders within it. That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. Why is that? Right?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Hubspot] How Long Does it Take to Get Results from Content Marketing?
    Gone are the days of the content mills when “writers” churned out rapidly written, bland and grammatically deficient blog posts, web pages and more. There are many different content formats, but the foundations for most content strategies are blog posts. So, it’s worth understanding that there are different types of blog posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Blog, Hubspot] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Hubspot] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    goes to both LinkedIn and Facebook. Most tenuous theme for a blog post’ of the week…. goes to Inbound 2016 in Boston, hosted by HubSpot. Chat bots = the next mega trend (they would say that, HubSpot has got a ‘GrowthBot’ in beta. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. goes to IBM.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Hubspot] 12 Great Examples That Prove the Power of Repurposing Content
    Chances are, you already have extensive archives of content on your blog. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute. Blog content for the Convince and Convert website. Blog content for the Jay Today website. Check 'em out.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blog, Hubspot] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    The file sharing and storage service has many types of potential customers and attracts them with targeted content at the Dropbox , Dropbox Business , Dropbox Tech , and Dropbox Developer blogs. Check out this post by HubSpot's VP of Marketing, Kieran Flanagan, on why you should spend 50% of your time on distribution. Intercom.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Blog, Hubspot] This Week in Content Marketing: Content + Audience for the Win
    28:17): A recent survey report by HubSpot and SurveyMonkey aims to provide marketers across the Asia-Pacific region with a data-backed summary of current trends in content marketing. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Today’s episode sponsor.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Blog, Hubspot] 9 Lead Generation Mistakes Marketers Need to Stop Making
    The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 3) You aren't using your blog to generate leads. What that CTA looks like on your blog posts is up to you. How to Fix It.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blog, Hubspot] Planning Social Media Content? Ask Yourself These 9 Questions
    That’s also a good place to plan other pieces of your online presence, like your blog, around these launches -- especially considering that 84% of marketers integrate social media with their overall marketing plans. To get started, check out HubSpot’s MakeMyPersona tool. We've all been there. But how? 1) What are you promoting?
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Hubspot] 7 key takeaways from The State of Inbound 2016
    HubSpot’s annual State of Inbound study is becoming something of a bellwether of industry attitudes to and adoption of inbound strategies. Growing SEO presence and blog content creation are key priorities for inbound marketing projects. What are your company’s top marketing priorities over the next 12 months? Who’d have thought it heh?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Hubspot] Shared Content Optimization: What It Is & Why You Need to Care
    According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. A big piece to the inbound marketing puzzle comes from social media. Creating Content for SCO.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Hubspot] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. You can get in touch with Andy at LinkedIn or Twitter. . Guest post by Andy Beohar. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business? Talk about fish in a barrel!
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Blog, Hubspot] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. 1) Blogging. "Oh Oh great -- Another article with blogging as a marketing tip.". The reason blogging doesn't work is usually a bandwidth issue, not a talent gap.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog, Hubspot] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve As I sat down to write this month’s column, I decided to do something that I should have done months ago. It turns out they’re not. Monetization!
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog, Hubspot] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Customers include several large enterprises and numerous high growth companies like AdRoll, Cloudera, HubSpot, New Relic, ShoreTel, Tableau, Xactly and Zendesk. Learn more about Infer’s momentum on the Infer blog. Find Infer on LinkedIn. Infer Inc. , About Infer. Additional Resources. Follow Infer on Twitter @InferInc.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Hubspot] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Hubspot] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. In the same HubSpot Research report we mentioned above, we learned that in the eyes of consumers, not all ads are created equal.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Blog, Hubspot] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Now, that experience is impacting social media posts, press releases, and blog posts in a detrimental way. Know the feeling?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Hubspot] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. How important is it to publish content on external sites like Medium or LinkedIn? New technologies were being introduced.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Hubspot] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. But Web 2.0 Marketing Social Media
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Hubspot] What Is Digital Marketing?
    At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Blog posts. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Blog posts. People spend twice as much time online as they used to 12 years ago. Your website. Tactics.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog, Hubspot] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Hubspot has a series of great templates that guide you through what information you need to build a solid client persona. So, you’re passionate about marketing, right? Wrong! Tip #1: Be Where Your Clients Are! 1:00p.m.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Blog, Hubspot] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Andrew Davis, LinkedIn. Amanda Zantal-Wiener, HubSpot. Congratulations!
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Blog, Hubspot] 13 Networking Mistakes You Need to Stop Making
    Katie Burke , HubSpot's VP of Culture and Experience, wrote in her article about networking. Email a blog author whose content you love with a specific comment or question about his or her work. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. So why does it seem so unpleasant sometimes?
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Blog, Hubspot] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Improve Your LinkedIn Profile and Presence [Infographic]. Andrew C.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Hubspot] How to Turn Your Blog into a Lead Generating Machine
    But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Hubspot] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. On his blog, Dan Shure suggests buying studio lights online in places like Amazon. Your headshot is kind of like the logo for your personal brand. His trick?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Blog, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot. Needless to say, you may want to bookmark this one.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Blog, Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Showcase the company's thought leadership, whether that's by including a list of recent blog posts or articles about the company in the press. It can be as simple as a button leading to your blog.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Blog, Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Website CTAs/pop-ups. Social. Email. Content loading
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Blog, Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    While most content marketers won’t need to build an entire website from scratch, knowing just a bit of the most common and basic coding languages -- HTML and CSS -- can help immensely, particularly when working with content management systems for everyday tasks like blog posts and landing pages. 2) Location makes all the difference. 1) SEO.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Blog, Hubspot] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. B2B Online Marketing Blog Social Media StrategiesData Science.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Blog, Hubspot] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Blog, Hubspot] The 24 Best Online Writing Tools and Apps
    Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Showcase reviews: Blogging Wizard.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Blog, Hubspot] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Finally, we have Corey Wainwright, who's the director of content here at HubSpot. So what? 1) Phil.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Blog, Hubspot] Should your content generate leads or relationships?
    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” I asked.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Blog, Hubspot] Let’s Make a Deal: Social Selling Technology
    If you’re one of the marketers or salespersons that hasn’t caught the social selling bug yet, Hubspot provides a spot on definition of this revolutionary sales practice. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. LinkedIn Sales Navigator. Blog Feed
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 6, 2016
    [Blog, Hubspot] Mi6 Agency’s Top Charts for June 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Blog, Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). Even lawyers and baristas command more trust than we do. Death to Stock.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Blog, Hubspot] How to Generate More Engagement (Without Creating More Content)
    You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. HubSpot has a great guide on historical optimization – check it out here. Ever feel like your content team is stuck in creation mode? Think Evergreen.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Blog, Hubspot] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. For example, are you running a contest, or want to increase subscribers to your blog? 8 Tips for Writing Great Instagram Captions.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Hubspot] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. But never fear! Callbox. Xeikon.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Hubspot] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. But never fear! Callbox. Xeikon.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Blog, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. LinkedIn. If you have, you’re one of the lucky few.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Blog, Hubspot] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk. Additional Resources. Read about Infer Glance on the Infer blog. Follow Infer on Twitter @InferInc. Become a Facebook fan of Infer. Find Infer on LinkedIn.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blog, Hubspot] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. Blogging Wizard (Content).
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Blog, Hubspot] 11 of the Best Slack Apps & Integrations to Try
    P.S. We'd love for you to join HubSpot's open Slack team, #inbounding. For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Read this blog post for more Google Drive tips.). Request an invite here.). How to Add an App or Integration to Slack.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Blog, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. Website / Web Analytics.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Blog, Hubspot] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106. LinkedIn. LinkedIn. LinkedIn. LinkedIn.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog, Hubspot] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. If your brand is B2C, you may not need your own blog. On a company blog or a newsletter, the responses would’ve looked defensive and self-serving.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog, Hubspot] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.). 8) HubSpot Academy. 11 Helpful Resources for Improving Your Business Skills.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Hubspot] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 10) HubSpot. smartphone users ages 13 to 24 use Snapchat. 2) Everlane.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Blog, Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor: Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Blog, Hubspot] In a World Without Voicemail, What Would Happen to Sales?
    This post originally appeared on HubSpot's Sales Blog. HubSpot CEO Brian Halligan doesn’t even have a phone at his desk. The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. For more tips on setting up a referral program, check out Joanne Black's blog post on the subject.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Blog, Hubspot] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Read about Infer’s new partnership on the Infer blog.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Hubspot] 10 B2B Growth-Hacking Tactics for Lead Generation
    Try converting a blog post into an infographic, a slideshare presentation, or an e-book. Content marketing needs to be the focus of your B2B growth hacking tactics, but don’t forget to retarget blog visitors. Create custom ads based on a blog page visit and target a particular audience for maximum effect. Repurpose your content.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Blog, Hubspot] From Zero to Success: Building an Email List From Scratch
    Even better, Hubspot reports that 50 percent of consumers say they read all their emails! You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. The post From Zero to Success: Building an Email List From Scratch appeared first on Vertical Response Blog. Why email marketing?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Blog, Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Trello is the freebie of the bunch, and is great for blog editorial calendars. I use Canva every day for creating header and body images, just like the ones you see on this blog. A curation vehicle that allows you to tell stories in real time with live blogging, breaking news updates, and hashtag collections and results. Trello.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Blog, Hubspot] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. More specifically, you will receive: Data-backed insight into what specific content topics do well on Facebook, LinkedIn, Pinterest, Twitter, and Google+.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Blog, Hubspot] Content’s Role in an Account-Based Marketing World
    Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Blog, Hubspot] The Ultimate Collection of Free Content Marketing Templates
    I joined HubSpot in September 2011 as a blogger. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. 3 Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). 5 Blog Post Templates. Blog title templates. Enjoy!
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Blog, Hubspot] How Digital Plagiarism Detection of Your Content Protects Your Business
    A staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. It happens. Take Action.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Blog, Hubspot] Plagiarism-Proof Your Content Marketing Strategy
    A staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. It happens. Take Action.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Blog, Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Blog, Hubspot] Women in the Workplace: 10 Smart Ways to Shatter the Glass Ceiling
    For this (and many other reasons), HubSpot is running a program specifically focused on educating and empowering women to consider board leadership roles and encouraging companies to identify and engage with female board members. If you’re in marketing, when was the last time you published a blog post on your own experience or insights?
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Blog, Hubspot] 6 Things to Update Before Starting Your Next Job Search
    Here are six steps I took during that job search that helped me land my job at HubSpot within a month. Click here to learn how to get your inbound marketing certification from HubSpot Academy.). LinkedIn. Click here for a complete cheat sheet for updating your LinkedIn profile.). Starting a job search is a daunting task.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Hubspot] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Blog, Hubspot] Who Really Controls Your Marketing?
    Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Google+, Tumblr, Pinterest, Vine, WhatsApp, Meetup, VK, Flickr, Tagged, Ask.fm, MeetMe, Classmates, Yelp, Blab, Pheed, Reddit, Thumb, Medium, Chirp, Yammer, Ning, Xing, Plaxo — the list goes on, and on, and on. Blog FeedDo you? Or is it your C-Suite? Search engines.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Blog, Hubspot] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton - Content and Social Team at LinkedIn. LinkedIn. LinkedIn for Sales.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Blog, Hubspot] Super Tools for Your Content Marketing Plan: Video and Webinars
    Blog posts, articles and videos that share valuable—or motivating—information will drive people to your website. While a consistently updated and on-point blog is the foundation of your content program and will fill the top of your funnel, strategically mixing in some video can improve your results. Video casts a wider net.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr Top 10 Killer Account-Based Marketing Resources You Should Read Today" by @sangramvajre on @LinkedIn https://t.co/QyYuqLuoSe He is also the editor of the sales and marketing blog, Funnelholic. And for good reason. Megan Heuer, @MegHeuer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Hubspot] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. Resolve to follow ten new people on Twitter and LinkedIn this week. Email a blog author whose content you love with a specific comment or question about his or her work.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Hubspot] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. 1) Don’t Be Naive. Hiring talent is scary. Refrain.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Hubspot] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    So when it comes to creating a cohesive set of campaign visuals -- from Twitter graphics to blog images -- what's a marketer to do? Facebook, LinkedIn, and Twitter cover photo templates. Blog featured image templates. Get your 195+ design templates from HubSpot & Canva today. We all know visual marketing works.
  • IKO-SYSTEMS  |  TUESDAY, JANUARY 26, 2016
    [Blog, Hubspot] 5 Quick and Dirty Tips for Cold Emailing
    Hubspot had a response to this dilemma that I found quite useful – simply check out their LinkedIn profile. One of the realities of prospecting is the daunting task of composing cold emails. You have an intimidatingly blank canvass with which to convince your lead that you’re worth talking to. is a good move. The Takeaway.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Blog, Hubspot] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Push past those instances and don't let the awkwardness build on itself," explains HubSpot's Director of Content Corey Wainwright. You can start with the standard, 'Good,' but pivot that into a conversation," explains HubSpot's VP of Marketing Meghan Anderson. I have. Guilty of that, too. But how? 1) Remember that they're human, too.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] 8 Ways to Improve Your Online Content Marketing
    As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. 1) Blog Posts.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. 1) Blog Posts.
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