LinkedIn will tell you how complete your profile is. post content from your LinkedIn profile. You can even post to your LinkedIn profile from Hootsuite or other tools. LinkedIn groups are an incredible tool that allows marketers to leverage their relationships, share content, and meet potential clients and partners.

'I love reading great writing, which is what we aim to deliver consistently on this blog. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. The Industry Reach of Inbound Marketing. 95) U.S.

In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events. But (isn''t there always a but ?). the campaign.’"

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. test, and there is a plug-in to publish Google+ posts to a WordPress blog. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools.

One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Blogging Has a Wonderful ROI.

With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums. Marketers spend 55% more of their time than their money on blogging. 82% of marketers who blog on a daily basis have acquired a customer through blog content.

Jim’s Marketing Blog) The Future Of Advertising Is Facial Recognition  (Business Insider) How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]  (HubSpot) Which Social Media Tool is Best for My Small Business? News & Notes

Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! 11) 43% of all marketers have found a customer via LinkedIn in 2013. 1) 27% of total U.S.

We recruited best in class experts including Ann Handley , Jay Baer , Shawn Graham , David Meerman Scott , Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. before publishing, and that’s a great gut check for all of us before sending an email offer or posting a blog entry. The result?

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier, From the HubSpot Blog.

'When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. 5) Add Blog Content to Workflows.

'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Blogging. Tweet (Source: Hubspot ).

FACT] B2B companies that blog generate 70% more leads/month than those who do not.   FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. FACT] 83% of B2B marketers are using LinkedIn to distribute content. 'Updated 2013 stats – Know B2B social media facts from fiction. TWEET THIS.

If I let them, single blog posts could take me a full day to complete. Here’s how it works: 1) Allow yourself a concrete period of time for each task -- for example, 2 hours to research and write a blog post. Clarify (a HubSpot customer) is just as fast, but more advanced. You can see an example of this within HubSpot below.

like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. How do they think?

Jim’s Marketing Blog) Global Marketers Still Rate SEO, Email Marketing as Tops for ROI  (Marketing Charts) CRM Series: How Much CRM Experience Do You Need to be Successful with Marketing Automation? News & Notes

Before you start posting blog posts, sending emails or scheduling tweets, you’ll find you’re more effective in the future if you’ve properly set goals for your marketing. Here at HubSpot, for instance, we have five core personas! He was really excited about a blog post he wrote that was a huge hit.

And as a secondary call-to-action, you might ask visitors to subscribe to your blog by email, which requires just their email address. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog. The following are examples from HubSpot''s own marketing. In Blog Posts.

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Be proactive with blogging.

News & Notes

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Start blogging, and strive for a frequency of three to four times a week. 9) Create a Blog Subscription Landing Page.

And we've already seen changes made by LinkedIn to get newsier, particularly with its launch of LinkedIn Today two years ago. In fact, just earlier this month, we also heard rumors that LinkedIn is reportedly buying news reader app Pulse. In fact, approximately 17% of monthly traffic to this very blog comes from email.

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In They also wrote a  second blog post  about the image and Caption This contest that included a second award for the comment with the “Most Likes.” You created more user engagement by having fans click-through to the blog yet again.

HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. To me, this news is very exciting for HubSpot because we’ll benefit from having a highly-acclaimed journalist as part of a stellar marketing team. At HubSpot, we posted 937 blog entries and published 157 ebooks and offers in 2012 alone.

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. “Chieftain of the social web’s most unique blog, {grow}. that advance the buying cycle: Founding member @savvy_b2b blog.”

Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups. Fortunately, LinkedIn Groups offers B2B professionals the chance to interact with one another, network and build and strengthen relationships.

HubSpot’s Prospect Report. m going to start out with HubSpot’s Prospect Report here because it’s probably the most thorough tool on the list, though it does require a HubSpot subscription. Twitter and LinkedIn Search. Here’s how it works on Twitter and LinkedIn. HubSpot Interactions. Is anybody? HootSuite.

Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing. mean, who has ever fallen in love with a company whose blog posts are full of jargon and business babble? Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? Take a look.

At HubSpot, we’ve tried pretty much every social network that’s popped up, but some have fallen by the wayside, and we’ve focused our efforts on the networks that continue to generate results for our marketing. LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. At HubSpot, our simple policy is “use good judgment.”.

Otherwise, they would have never conducted that Google search, downloaded that whitepaper, or read that blog article that led them to you. Why did you read that blog article? Sales Rep: “Hi, Mary, this is Mark from HubSpot [pause because at this point Mary may start telling you how much they love your content and your company].

But if they could just as easily learn about your topic via a blog post that takes five minutes to read, why would they dedicate 30, 45, or 60 minutes to listening to an explanation? Social Media - Let everyone know about your upcoming webinar via your social channels, particularly Facebook, LinkedIn, and Twitter. Great idea! Or Early.

Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. So why do so few companies employ a social media community manager?

Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. So why do so few companies employ a social media community manager?

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets.

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets.

So I sat down with some of HubSpot's internal sales rock stars, and asked them for their advice -- how do they build rapport with leads, and what can the rest of us do to be better at it? Marketers and salespeople alike are both concerned with building rapport with leads. once they get into Sales' hands. Here's what they had to say. Let them.

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Storytelling through content marketing, blogs, social media & more. Powerful.

And, unlike the loss of LinkedIn Answers , I’m feeling pretty good about them. In a talk with HubSpot the other day, Kurlan and Associates' Vice President and self-proclaimed “reformed salesman” Frank Belzer noted that he dedicates time each day to content creation and social media. Timeline. for the better. The Cultural Shift.

OMI Blog - Internet Marketing Training Courses & Certification Programs. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. Listly helps you curate items into lists you can then embed into a blog post. Monopoly's Social Token Voting, LinkedIn Hits 200 Million.

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. 2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Definitely!

Almost every image associated with my recent blog posts has been made in PowerPoint. Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. Visual 2: Creating a Blog Post Visual. When it comes to blog posts, you want a captivating image to draw in readers. But it’s true.

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. Our CEO wants you to evaluate our blog. My Interview Approach.

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric.

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. You’d be surprised how many people are scared of writing a blog article.). Do they have a blog?

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The Top 10 HubSpot Blog Posts of 2012. The Ultimate Cheat Sheet for Mastering LinkedIn. 2012 was an amazing year in marketing.

You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) June 29: Twitter and LinkedIn break up , disabling the automatic posting of tweets to LinkedIn. During the conference, HubSpot announces HubSpot 3. Big surprise.

We see great examples in our inboxes, or even showcased in blog posts. For each product update you list, include a large, clear headline (sort of like how this blog post is set up) with brief descriptions underneath. Do you maintain a business blog for your company (hint: you should !)? We do something similar at HubSpot.

If this is you and you are lost, here is a wonderful blog post   from Marketing Experiments that’s  full of helpful downloadable worksheets to get you going and make you look like the genius you really aren’t. But it’s from Hubspot and we like them, remember? When There’s No Seat at the Grown-up Table. Got a Social Disease?

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Or perhaps you can leverage common LinkedIn connections to get an introduction to a prospect who might be perfect for your product or service. Word on Social Data. Here's how.

Straight from the official Foursquare Blog , this week the location-based social network rolled out the ability for businesses to add events to the Foursquare listings they manage. Google+ Communities, similar to the LinkedIn and Facebook Groups you're probably used to, are places for people to gather around a specific subject matter.

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. There's no reason why you'd need to start from scratch with a completely new approach every time you blog. Ultra-specific: What can I expect to learn from the blog post? Seriously. Forever.

Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. photo credit: Adriano Gasparri via photopin cc

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.

That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. LinkedIn tends to attract users of higher education and income. 12) If you are a B2B company, consider LinkedIn for your US audience. "Social media is a lot like sex.

News & Notes

Social Media is a lot like Sex from HubSpot All-in-one Marketing Software. 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. 21) Social media and blogs reach 80% of all U.S. Let's talk about sex. and social media. You heard us right.

4) LinkedIn. LinkedIn is flippin' unbelievable if you're looking for a marketing job. Let me explain what some of the greatest features are so you can leverage them now if you aren't already: 1) Online Resume - If you haven't already, fill out your LinkedIn profile as completely as you possibly can. Craigslist. Monster. Awesome.

This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry. LinkedIn. You might know about the LinkedIn recommendation feature that lets one individual leave a recommendation for another -- that's good for your own personal marketing, no doubt.

News & Notes

so I could officially bust them in this blog post. Or LinkedIn? For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". 62% of companies using LinkedIn for marketing have acquired a customer from it.

Is blogging coming back or trailing off? Social networks and blogs In the U.S and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ).

also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. We use HubSpot to measure our traffic and social media engagement. You know, the person that manages the whole thing? 2) Listens to the Buzz.

2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. 1) Agile.

New Social Media Solution Ohtootay Tells You  (Tech Crunch) Breaking Development: Mobile Content Strategy  (LukeW) The 20 Things Users Want Most from Your Mobile Site  (HubSpot) The Evolution of Digital Advertising  (Mashable!) Is Your Online Reputation Costing You Customers? If It’s Done Right. News & Notes

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. HubSpot allows you to automatically trigger personalized email sends based on a contact’s profile properties.

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. That's a timing hot spot for HubSpot on Twitter. and 5 p.m.

So if you're a marketer struggling to make headway in an organization bogged down with bureaucratic BS, share this blog post to help incite the tidal wave of change. Have you ever had someone tell you that you can't publish a blog post until an editor, SEO specialist, and lawyer approve it? But it's not all that complicated a concept.

Those that think branding is just a fluffy, marketing buzz word need this blog post. Some of the things we've learned just on the blog alone? Well, when the blog posted the most well-branded CTAS in the world -- seriously, they aligned ridiculously well with the skin of our blog -- click through rate plummeted. Got it.

week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. He is also the editor of social and mobile blog LondonCalling.co.

And yes, the style guide even includes a full section devoted to all those troublesome words we find content creators tripping over all the time, which we'll highlight in this very blog post. B test : Also called split testing; at HubSpot, we use A/B testing and write it with the slash. blog (n., Is this one word or two? OK (n.,

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. sacevero. Elyse_D.

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. sacevero. Elyse_D.

” In the previous blog post, Mike Volpe, CMO of HubSpot, exhorted marketers to stop buying lists and start doing their jobs: “Doing marketing right, building relationships and creating love for your company requires some work,” Volpe said. Email Marketing content inbound marketing LinkedIn SEO social mediaTip #1: Just ask.

LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Example Makeover: HubSpot's LinkedIn Company Page. We've compared the old design of HubSpot's Company Page with the new look. Does it motivate you to make better use of your LinkedIn Company Page

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 15) Blog about your webinar.

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

1) Write blog content that reads like their favorite how-to magazine. That should be the goal of ALL your content for your potential buyers, particularly your blog content. By knowing what your buyers want to read and then writing it in educational and how-to blog posts, you'll generate avid, loyal readers and subscribers.

This is a great guide from Hubspot full of visuals (but not infographics) and not so many words. It’s from a terrific B2B blog so make sure you subscribe while you’re there. Awesome Ideas Metrics & Measures B2B marketing bizmarketer branding direct marketing Elizabeth Williams linkedin planning PowerPointHooray for Email!

know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Others may prefer LinkedIn. Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media! The season of events is upon us!

Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. by MarketingProfs.

eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes

For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. At HubSpot, we've leveraged the space on our login screen (check it out!) Companies are not people. How's that for a controversial opening line? Here's how.

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? What is Klout?

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Intercom's Balanced Blog. Not interesting enough?!" we say. Visual Content.

If so, you won’t want to miss the London Growth Strategies Conference , sponsored by inbound marketing agency Tomorrow People and HubSpot. Nine techniques you can use to get more visitors to your blog. How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook. London Growth Strategies Conference.

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Blogging. And their competition. Which U.S. eMarketer ).

3) Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference. We also had another customer who enjoyed last year's conference write a blog post. Just kidding.

Here at HubSpot, however, we've spent a lot of time hiring inbound marketers -- a few hundred, in fact. Is it your personal blog? Content you've written for other people's blogs? Unless you're applying for a blogging job -- then it should be ridiculously well-written ;-). You aren't working? What's wrong with you?

In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. To give you a full look at all of your options, on August 27, on the B2B Lead Roundtable Blog, I’ll provide actionable advice to help you get started building your list. Or your phone rings.

We had a really great week this past week, including some really insightful blog posts, which I'll recap for you shortly. source: HubSpot). Part II , Colleen reveals how Facebook, Tumblr, Linkedin, Reddit, and Twitter should be used in conjunction with one another and how you need to reserve certain content for certain sites.

When drafting educational content such as a blog post or an ebook, you may include tips for your audience to improve upon, increase, enhance. Take the following example, for instance, taken from our blog post, " How to Tailor Lead Nurturing Content to Suit Individual Personas." In your content, to name one. 1) Provide Benchmarks.

From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid. Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). View Original Article

Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Or read your blog. Let's learn more, shall we?

So to help you and all those struggling with getting started on A/B testing, we combed through Linkedin, Quora, and Focus to gather all of the most frequently asked questions about A/B testing, and compile them here with answers for you. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?

2) Leverage Guest Blogging to Get Early Exposure. So if you don't have a large audience to reach via your own blog, be sure to also leverage the power of guest blogging to generate more clicks and shares of your slideshows right off the bat. Get more from Greg on the HelpScout blog or on his website, Sparring Mind

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Blogging comes onto the scene in 1998 just before the bubble bursts in 2000. Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. Anyone?

How to Cite Content in Blog Posts. Blogs are hotbeds of source attribution issues, probably just due to the sheer volume of content that's posted there on a daily basis (you awesome inbound marketer, you). Now let's say you have data you'd like to cite in a blog post -- we do it all the time, because it makes our content juicier!

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ).

So put in your ebooks, your blog posts, your infographics, everything you will want to re-promote at a later date in social media. Except that it really isn't if you approach it correctly -- we've recently published a blog post that breaks down the do's and don'ts of social media automation if you're on the fence. Nailed it. social.