• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog, Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. Guidelines for contributing to the company blog.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Blog, Hubspot] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. Take a look: 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet). Schools That Are Totally Rocking Their LinkedIn University Pages. In a Sales Slump?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog, Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. LinkedIn. that’s a good indication that 1-2 is your LinkedIn posting “sweet spot.”
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Hubspot] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Blog, Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. The Ultimate Cheat Sheet for Mastering LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog, Hubspot] How to Tweet Around the Clock Without Being on Twitter 24/7
    Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Let LinkedIn Pulse direct you to important industry stories. Because those who tweet more often, tend to have more followers.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Hubspot] 30 Killer Resources to Learn Content Marketing
    Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. This is a blog published by Writtent – but it’s still absolutely worth your time! Image credit: HubSpot.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Blog, Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Hubspot] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Hubspot] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! 2) Subscribe to SEO blogs. Whenever there is a major change in search engine optimization, detailed information will be posted on all SEO blogs. Matt Cutts'' Blog. 5) Use HubSpot''s SEO Panel. Danny Sullivan.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Blog, Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you''re selecting images for your blog content -- particularly the post''s featured image like the one you see above. Things to Consider When Selecting the Perfect Blog Post Image. Blogging me too.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    'This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. How to Improve Your Blog Views. analytics
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Blog, Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    Take a look: Marketing Mad Libs: Expert Edition from HubSpot. Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. 'As a group, we marketers can be a bit. verbose. Nobody cares.”
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Blog, Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Hubspot] How to Build a Newsroom Inside Your Company
    LinkedIn has a managing editor. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. Get people to contribute to your blog. LinkedIn, Huffington Post, Forbes, and others have huge audiences of business-savvy people. So does Nissan, the Japanese automaker.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blog, Hubspot] 20+ Amazing Examples Of Content I Wish We Created
    This Video, Made by a Bank, Will Give You the Chills – From Hubspot. 10 Lessons from the World’s Most Captivating Presenters  from  HubSpot. Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. Amazing! Right? Photos of ships!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Blog, Hubspot] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. 'Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Blog, Hubspot] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    'At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That’s where LinkedIn comes into play. That why this week in HubSpot content was all about: LinkedIn. 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Hubspot] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. You can turn your blog into an interactive debate or strategy session with this awesome tool. Top Blogs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Blog, Hubspot] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for HubSpot and $85.1
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Hubspot] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 82% of marketers who blog see positive ROI for their inbound marketing. 76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Blog, Hubspot] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. For instance -- there''s an expectation at HubSpot that I will be available to help anyone in Sales if they need me on a call. 'When I was little, I decided I wanted to be an astronaut.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Blog, Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? more time on Pinterest than Linkedin. Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. grow 125% in 2013? Image credit: Rebekah Radice.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Blog, Hubspot] How to Convince Your Boss to Invest in Social Media Marketing
    Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. Don’t let this happen to you!
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Blog, Hubspot] 8 Things To Be Prepared For When Starting A Blog
    'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Every time you post on your blog, you’re creating another opportunity to be found by potential clients for your business. What Will You Blog About? Blogging is a great way to position yourself as an expert in your field.
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Blog, Hubspot] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    'Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics. And the benefits of improved blog traffic traffic are pretty clear: Image credit: SocialMediaSlant.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Hubspot] 15 Blog KPIs You Should Already Be Tracking
    'Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. In other words, how many visits does your blog rake in in a given period of time? For example, is January typically a strong month for your blog?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Hubspot] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. LinkedIn. Agile. Analytics.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blog, Hubspot] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. You can pull from blog posts, ebooks, whitepapers, or videos to do this. Let''s take a look at a targeted landing page that HubSpot uses. Channel #5: Blogging.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Blog, Hubspot] What Is List Segmentation? [FAQs]
    For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. 'We all like to focus on the sexy stuff. You know: the sleek, mobile-optimized website design.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Blog, Hubspot] 20 LinkedIn Groups Every Marketer Should Join
    This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Should you include keywords in your blog titles?
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Blog, Hubspot] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment). 'The time has come. It''s 2014. 1) Focus on mobile.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Blog, Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Blog, Hubspot] Inbound Marketing: Your Ticket to See the World
    'There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. HubSpotting Around the World has shown us that inbound marketing isn’t confined by borders or distance because the World Wide Web is just that: worldwide.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Blog, Hubspot] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). The post Act-On Software a Leader in Marketing Automation appeared first on Marketing Action Blog - Act-On. Corporate
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog, Hubspot] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. Q: How often should I blog? Blogging must be done consistently and frequently to see results. First, take a look at what some of your competitors are doing with blogging.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Blog, Hubspot] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. Turn a step-by-step blog post into a downloadable checklist. Blog posts.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Blog, Hubspot] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
    If you''re looking for a job in Boston, read Scott Kirsner’s Innovation Economy blog and BostInno. If you''re not in Boston, find the blogs that cover your city. Any smart company will have loads of information on places like their website , blog , Facebook page , and LinkedIn page. ’s getting real. Marketer.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Blog, Hubspot] The 25 Best Slideshare Presentations Of 2013
    Culture Code: Creating A Lovable Company   from  HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Culture is everything and Hubspot does a great job talking about how to create and environment people want to be a part of. Did I miss any of your favorites?
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Blog, Hubspot] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    'Poring over the content we put out this past week at HubSpot, one word really stuck out to me. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. The word? How," by its very nature, is instructional. Enjoy!
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Blog, Hubspot] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    'You may have noticed that some of our blog post topics on Inbound Hub are similar to the topics of the ebooks we develop. Repurposing content from blog posts into ebooks is actually a very effective way to create new content. First off, you may be using multiple blog posts to create an ebook. Let me explain. content creation
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Hubspot] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    Thinking of your blog in campaign terms is helpful. campaign is a collection of content shared on your blog, email list, and social media that all points back to a similar offer. Creating a cornerstone piece of content first makes the process of building out ebooks, blog posts, emails, and social updates incredibly easy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Hubspot] A Year in Review: The Biggest Social Media Updates of 2013
    Here’s what some sample HubSpot data from Pinterest looks like: This is an important step for Pinterest as it moves toward being a more established social media marketing platform. All of those blog posts you’re writing? The 3 Most Important LinkedIn Updates of 2013. 1) LinkedIn announced LinkedIn Contacts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Hubspot] 7 Common (and Dangerous) Misconceptions About SEO
    Leaving links behind in the comments section of a blog isn''t going to help you in that area. Most blogs have "no follow" instructions built into their comments section to avoid spam. Having a large portion of those backlinks coming from blog comments, it can raise red flags with Google," explains Search Engine Watch.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Blog, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    Adapt your sales strategies according to what works and what doesn''t, and read Sales Engine ''s blog post for more bad habits! HubSpot''s SVP of Sales and Services wrote a blog that included roleplays of situations in which sales reps can help prospects understand the positive implications of moving forward with a product or solution.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 4, 2013
    [Blog, Hubspot] B2B Experts: Content Marketing Will Not Replace Social Media
    Blog: annhandley.com. Blog: TopRank Online Marketing Blog. Newly Acquired VP of Content at Hubspot. Senior Manager, Content Marketing, Marketing Solutions at LinkedIn. Blog: chris-moody.com. Blog: Marketing Assassin. This question was part of my original line of thinking. Jay Baer ( @jaybaer ).
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Blog, Hubspot] 9 Ways To Get More Prospects To Discover Your B2B Blog
    'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. And at the center of that universe should be your blog. How else do you get readers to discover your blog?
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Blog, Hubspot] 3 Social Media Tools That Make Experts Happy
    Social Inbox by HubSpot. John Paul Aguiar, Blogging Entrepreneur : “It gives me the tools to first see what is happening in my community on a daily basis, and then make the changes I need to make from the information I am given.”. 'Your marketing strategy will never be complete if you don’t maintain a social media presence. SocialBro.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Blog, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    You can see pictures of the fun that we had on our Instagram , and look forward to a blog post on Monday about how to plan these types of events so everyone stays productive. Here are some of our favorite posts about marketing and sales from our favorite blogs. Definitely a must-read for those looking to find prospects on LinkedIn.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    'Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. So, we compiled them all and, well, that''s why you''re reading this blog post. All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Blog, Hubspot] Best Practices for B2B Social Media Success
    According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Blog, Hubspot] Should You Care About Blog Comments?
    Some wrote for fun -- tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. But now, with all of the new networks and platforms available to discuss a piece of content, do blog comments really matter all that much? Blogging Rejoice! Same goes for spam commenters.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Blog, Hubspot] How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
    Here''s a text example: HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: @HubSpot] ( Click to Tweet! ). First, you''ll need to head over to clicktotweet.com , an awesome tool we use constantly at HubSpot. You''ve come to the right place. Shall we? 2) Craft Tweet.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Blog, Hubspot] Why Your PR Isn't Working (and How to Fix It)
    For example, Evernote , like HubSpot, offers unlimited vacation to all employees. Then, being the fabulous inbound marketers that they are, they created a blog post about it. 'In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. The result?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Blog, Hubspot] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy. Beyond having a useful blog , FireRock has one of the best Pinterest accounts I''ve seen from a B2B company. You may have content better suited to LinkedIn, Twitter, or another network. 1) Uber. 2) Feedly.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Blog, Hubspot] 5 Smart Tips for B2B Content Marketing
    As someone once told me, the biggest reason corporate blogs die is because people stop writing in them. For example, you can put together a “blog posts greatest hits,” where you highlight a group of related posts that got a lot of views in the past. Furthermore, B2B companies must have a strong presence on LinkedIn.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Blog, Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Blog, Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Blog, Hubspot] How Trigger Data Guides Workflows for Sales and Marketing
    We then created targeted messaging around those events and created offerings tailored to them: some recipients received webinar invites, some received white paper offerings, some received data sheets, and some simply received information about our blog. Beth not only developed iLantern''s blog, but is also a frequent contributor.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Blog, Hubspot] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    'Today I was reviewing a great Hubspot presentation about B2B lead gen. Social Media Stuff - You could do advertising on Twitter, Facebook, or LinkedIn. Content - Hire someone to do a filthy amount of great content--blogs, White Papers, presentations, etc. So is LinkedIn. One of the slides just JUMPED off the page.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Blog, Hubspot] Conversion Rate How-To: Call Tracking and Google Analytics
    In this blog we’re going to discuss specifically how to display call data inside Google Analytics. Did that LinkedIn campaign produce any sales? According to Hubspot, MarketingSherpa, and Marketo, only about 2% to 5% of web leads (i.e. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case.
  • SYNECORE  |  SUNDAY, SEPTEMBER 29, 2013
    [Blog, Hubspot] How to Score a Job in Advertising
    Now before you go drinking away your sorrows at some bar I’ve surely never hear of, take Dan Lyons’ nuggets of wisdom over on the HubSpot blog. Keep a blog. Connecting on LinkedIn is great. Let me guess – you want to get into advertising, yah? The game has changed too much to go back. Can I get some snaps for Dan? holla.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog, Hubspot] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    The entire platform of networking has largely moved out of our local coffee shops and onto online sites like LinkedIn, taking the need to be physically present to cultivate relationships out of the equation. Think about your favorite blog. 'Did you know that Garth Brooks sang a song about the importance of networking ? s” and “really?''s”?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog, Hubspot] The 45 Inbound Marketing Terms You Should Know [Glossary]
    'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Blogging.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog, Hubspot] 14 Essential Elements of a Flawless Product Launch
    So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This blog has lots of great articles about building your buyer persona ( here’s one ). 'Getting ready to launch a new product? session. Who’s the buyer persona?
  • WRITTENT  |  THURSDAY, SEPTEMBER 12, 2013
    [Blog, Hubspot] 10 Reasons You Need to Create a Cool Infographic
    'Content marketing isn’t just about blogging. Research has discovered that high-quality infographics are 30 times more likely to be read than text-based blogs and articles. Blog posts which include visual content, like cool infographics, receive 567% more inbound links than articles which consist only of text. they save them.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Blog, Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog, Hubspot] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    'This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 LinkedIn
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Blog, Hubspot] The Complete Guide to Updating and Republishing Outdated Blog Content
    So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. If you''ve been blogging for a while, I''m willing to bet you''ve got some old, stale content lurking in the shadows of your blog.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog, Hubspot] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Are they an early adopter dedicated to Google+, or a busy professional who uses LinkedIn as a news source? Too many small businesses overstretch their resources, and try to immediately begin dominating Twitter, Pinterest, Google+, Facebook and LinkedIn, when they simply don’t have the time for all five major platforms.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog, Hubspot] REPORTS: LinkedIn is the Most Effective B2B Social Network
    'LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog, Hubspot] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. The conference was kicked off with a truly inspiring video on inbound marketing created by HubSpot’s team: The moral? HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog, Hubspot] 55 Free Templates to Make Visual Content Creation Quick & Painless
    In fact, we use it all the time at HubSpot when we don''t have a designer handy. The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions. 'Visual content is in high demand. And in social media?
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog, Hubspot] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    'I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Blog, Hubspot] How to Get Salespeople Aboard the Social Media Train
    Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Blog, Hubspot] Why Sales Is Going Inbound: Introducing Signals
    And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. At HubSpot, we talk a lot about taking an inbound approach to marketing -- delighting visitors and leads by showing them some value and having relevant, personal interactions with them throughout the process.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Blog, Hubspot] What Is CRM? [FAQs]
    'We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM? Crazy Red Monkey? Champion Runner Man?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Blog, Hubspot] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    Mad Marketing TV, sponsored by Act-On Software, only ran at YouTube and the Act-On blog. Linkedin. Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. million people! CMO.com.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Blog, Hubspot] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot)  - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. B2B Google+ Search Engine Marketing Blog Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. How so? Andrew M.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Blog, Hubspot] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    'I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. Smart Calling Blog, by Art Sobczak. Dan Pink.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Blog, Hubspot] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    If you can raise your hand to more than three of these scenarios below, it’s likely time to call on an agency for help : Your LinkedIn comments have sunk from insightful and engaging to “I almost read the first paragraph.”. You’re tempted to make blogging a chore for your 11-year-old. Blogging? Awful visual, right? and 1 a.m.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Blog, Hubspot] How to Build Authority on LinkedIn in 15 Minutes a Day
    'So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL , and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! You want to be an expert in your field.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Blog, Hubspot] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
      But there’s another major website B2B companies should look into using: LinkedIn, which recently overtook Twitter as the most popular social distribution channel among B2B marketers. sample Adobe Sponsored Post on LinkedIn. As HubSpot explains , this is the one thing most companies get wrong. Simple: it works.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Blog, Hubspot] With Social Media Networks Constantly Changing, How Can You Keep Up?
    But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? If you''re a marketer you''re also no doubt dealing with Twitter , LinkedIn , and YouTube , and maybe Google+ , Pinterest , Instagram , and others. And that’s great, right? By doing.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Blog, Hubspot] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    Search for any recent third-party publications mentioning the prospective company -- is an industry blog talking about struggles that company is facing, or something the company is doing really well? Does this company have its own blog? Do they use social media channels such as Twitter, Facebook, or LinkedIn? One word: context.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Blog, Hubspot] The Ultimate Guide to Attending INBOUND 2013
    So here we go -- your guide to attending INBOUND, all in one blog post. For the rest of you, bookmark this blog post. ;-) The sooner you do this the better, because most conferences have early bird passes available. Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software? Ready?
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Blog, Hubspot] Starting a Blog: 20 Attainable Steps to Epic Success
    'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. Image credit: HubSpot. Are any of your competitors’ blogging?
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Blog, Hubspot] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    Today, there are almost a million people on LinkedIn with SEO in their job title. The History of SEO from HubSpot All-in-one Marketing Software. Use that language in your website copy and blog posts. 'It’s hard to imagine a world without search engines. Search engines have changed how we discover information.
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Blog, Hubspot] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    You''ve plowed through Monday''s emails, Tuesday''s tweets (plus scheduled some more), and Wednesday''s writing for next week''s blog posts. Let''s get started: SlideShare Launches New Infographic Capabilities (HubSpot). Learn more about this new feature in a previous blog post of ours. But that''s a lot of news. Video). Or not?
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Blog, Hubspot] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    It''s just as easy to upload your file , embed them on your blog or website, and share them on your social networks as it is with presentations. Creating them can be key to growing your audience, as mixing in visuals with your usual text blogging can attract a very distracted digital audience much quicker. Why You Should Care.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Blog, Hubspot] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. If LinkedIn isn’t part of your social media strategy , it should be ( source ). Maintaining a smart, well-cultivated email list is essential to building profitability in your business.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Blog, Hubspot] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    Interviewers are constantly brainstorming new and unique questions for evaluating a candidate''s true potential , and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk. The LinkedIn Professional Portfolio. How to Begin Showcasing Your Value on LinkedIn.
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Blog, Hubspot] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    Over 2 million blog posts are published to the web each day. Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. but took the time to share his thoughts on the Writtent blog: 7.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Blog, Hubspot] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    'Artillery B2B Marketing Blog > The Forward Observer With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers. Links to New Content - Whenever you have a new blog post or content, send it out via social media with a link back to it. Awesome!
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Blog, Hubspot] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Hubspot. Google+ Page: https://plus.google.com/u/0/+hubspot/about. Why It’s Good: The first thing that caught my attention when viewing Hubspot’s Google+ page was their creative use of the cover photo to promote their upcoming Inbound 2013 conference later this summer. LinkedIn. Cisco Systems. The Economist.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Blog, Hubspot] 7 Effective Call-to-Action Examples and Why They Work
    'If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. They should also be employed in your: blog. blog post ) doesn’t match where the call-to-action takes the visitor (e.g. Image credit: LinkedIn. an index to the best content on the blog.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Blog, Hubspot] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why not include their number of blog comments? Or recommendations on LinkedIn? Recommendation: Ask them to write a blog post about why they joined their company.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Blog, Hubspot] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. The Ecommerce Marketing Guide to Facebook, Free Ebook from HubSpot. LinkedIn has been making some design changes over the past few months. Download the ebook today!
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