HUBSPOT | WEDNESDAY, NOVEMBER 18, 2015
[Blog, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. One way to use your blog to promote your offer is to create a simple "promo post" -- that's what we call them, anyway.
HUBSPOT | MONDAY, NOVEMBER 16, 2015
[Blog, Hubspot] 6 Tips for Scaling Social Media Promotion With a One-Person Team
While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. If you can think it, you can most likely automate it. 2) Auto-publish to social media when a blog post goes live. Automatically posting new blog posts is a quick way to kick start social promotion. Justwomen.
HUBSPOT | TUESDAY, NOVEMBER 10, 2015
[Blog, Hubspot] There is No Such Thing As an Offline Business Anymore
Feature a Blog or Learning Center. Regardless of what you call it, your blog is going to be the backbone of your online marketing strategies. Marcus Sheridan explains the difference in a traditional blog and a newer "learning center" approach. traditional blog works for most companies. How Do We Solve Our Problems?
6SENSE | MONDAY, NOVEMBER 9, 2015
[Blog, Hubspot] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
Source: Compete and The Twitter Advertising Blog ). Source: HubSpot ). Are you reaching buyers on LinkedIn? 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). Content Marketing. Source: Curata ).
HUBSPOT | FRIDAY, NOVEMBER 6, 2015
[Blog, Hubspot] Job Expectations Around the World: What Do People Care About Most? [New Data]
In fact, according to a LinkedIn survey of 7,350 members across five countries, the #1 reason workers quit their job was because they sought greater opportunities for advancement. As HubSpot's co-founder and CTO Dharhmesh Shah explained in a LinkedIn article , product is to marketing as culture is to recruiting. Flexibility.
HUBSPOT | WEDNESDAY, NOVEMBER 4, 2015
[Blog, Hubspot] A SaaS Marketing Plan for High Growth Companies
HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. In fact, doing this was one of the key factors that enabled us to double our blog leads. Photo Credit: HubSpot. To do this, you need to achieve about 15 percent month-over-month MRR growth! Before.
MI6 MARKETING AGENCY | SATURDAY, OCTOBER 31, 2015
[Blog, Hubspot] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Most of the noise I’m seeing on LinkedIn is from individuals.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Blog, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. Someone at Twitter thought through that little design detail and put it on the website, and these folks thought it was worth sharing: 5) HubSpot Academy. An idea doesn't have to be unique to be great. That's where we come in.
HINGE MARKETING | WEDNESDAY, OCTOBER 21, 2015
[Blog, Hubspot] 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page
Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. With almost 400 million members, LinkedIn is also a popular tool for buyers of professional services to learn more about the marketplace and check out potential providers.
BIZIBLE | TUESDAY, OCTOBER 13, 2015
[Blog, Hubspot] Unveiling The Pipeline Marketing Technology Stack
The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages.
HUBSPOT | SUNDAY, OCTOBER 11, 2015
[Blog, Hubspot] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
This post originally appeared on HubSpot's Sales Blog. If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. To read more content like this, subscribe to Sales. That said, their page better be complete, current, and compelling.
HUBSPOT | MONDAY, OCTOBER 5, 2015
[Blog, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. 3) They don't have a need for your product or service. What's the best way to separate the good from the bad? What's a marketer to do? Then what? Our advice?
HUBSPOT | THURSDAY, OCTOBER 1, 2015
[Blog, Hubspot] How Ad Blocking Works: Everything You Need to Know
According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Increase organic traffic to your website instead of relying on referral sources by building out your website's blog and content.
HUBSPOT | TUESDAY, SEPTEMBER 29, 2015
[Blog, Hubspot] 17 of the Best WordPress Plugins for Marketers
Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress.
HUBSPOT | MONDAY, SEPTEMBER 28, 2015
[Blog, Hubspot] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. From HBR.org to The New York Times to Business Insider and more, check out the list below of top media outlets and their guest blogging guidelines. For more tips, read about the 12 essential elements of a guest blog post.).
WEBBIQUITY | TUESDAY, SEPTEMBER 22, 2015
[Blog, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). does for Twitter and carries it across LinkedIn and Facebook”).
HUBSPOT | MONDAY, SEPTEMBER 21, 2015
[Blog, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. Depending on what you want to do, HubSpot may have enough for you in its image editor, which is possibly one of HubSpot's most underutilized tools. Landing Pages are the spice of life.
KAON | FRIDAY, SEPTEMBER 18, 2015
[Blog, Hubspot] Hubspot Inbound Conference Recap 4 of 9
The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. The solution: Create lasting experiences. . Be relevant early.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Blog, Hubspot] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Blog, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Open Rate. Visits.
B2B MARKETING UNPLUGGED | MONDAY, SEPTEMBER 14, 2015
[Blog, Hubspot] Border Collies are Loyal; Customers are Satisfied
The tone we establish at the outset needs to be the one we want for the balance of our relationship, and also the one our customers use when they talk about us behind our backs on LinkedIn and Twitter. Here is a terrific list of 90 Questions to Ask Before Starting a Website Redesign from the always-insightful HubSpot Agency blog. .
SYNECORE | FRIDAY, SEPTEMBER 11, 2015
[Blog, Hubspot] Why Buyer Personas are Crucial to Inbound Marketing Success
Tip: If you have a blog, be sure to write articles that target and attract each of your buyer personas. Don’t just write blogs for the sake of writing blogs. Tip: If you are using HubSpot, you can segment lists based on contact information such as job title. Good morning/afternoon/evening/middle of the night. Messaging.
HUBSPOT | THURSDAY, SEPTEMBER 10, 2015
[Blog, Hubspot] The Ultimate List of Websites Every Blogger Should Bookmark
Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Check out 22 of the HubSpot blogging team's favorites below. Check out this blog post. 9) WordCounter. Safari.
HUBSPOT | WEDNESDAY, SEPTEMBER 9, 2015
[Blog, Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Today, on stage at INBOUND15, I got to announce a collection of new HubSpot features and marketing tools that we believe will make things better for both marketers and their customers. Simple as that.
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 8, 2015
[Blog, Hubspot] Getting Commitment Requires Primal Selling and Quiet Marketers
Interesting Things I Found This Week: Thing 1: The photo on this week’s post is courtesy of a very funny blog post from Hubspot featuring Humiliating Grammar and Spelling Errors from Big Brands. I quite like the H&M T-shirt as well. If you love the smell of schadenfreude in the morning, here is the video. Happy day.
HUBSPOT | MONDAY, SEPTEMBER 7, 2015
[Blog, Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
LinkedIn’s Sponsored Updates , for example, give B2B content marketers an opportunity to get their messages in front of highly-targeted business buyers. HubSpot's seen these results firsthand. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms.
HUBSPOT | FRIDAY, SEPTEMBER 4, 2015
[Blog, Hubspot] What Makes Top Company Blogs So Successful? [New Data]
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.
LEADERSHIP | TUESDAY, SEPTEMBER 1, 2015
[Blog, Hubspot] 25 Key B2B Content Marketing Stats
According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%).
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Blog, Hubspot] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.
HUBSPOT | SATURDAY, AUGUST 29, 2015
[Blog, Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
This post originally appeared on HubSpot's Sales Blog. 16) “LinkedIn is no longer an online resume. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. Don’t do stupid.”.
B2B MARKETING INSIDER | THURSDAY, AUGUST 27, 2015
[Blog, Hubspot] The Cure For The Common Cold Call Is Social Selling
Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Blog 1-2 times weekly. Comment on their blog. Social Medi
B2B MARKETING INSIDER | TUESDAY, AUGUST 25, 2015
[Blog, Hubspot] Blog More To Sell More
86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. Use Content and Blogging To Differentiate Your Selling Efforts. blog post that does not sell.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Blog, Hubspot] What Does A Content Marketing Plan Look Like?
To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. Where do you start?
B2B MARKETING INSIDER | MONDAY, AUGUST 10, 2015
[Blog, Hubspot] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. In their study, Hubspot found that 90% of their leads came from old blog posts.
HUBSPOT | FRIDAY, AUGUST 7, 2015
[Blog, Hubspot] Decentralized Content Marketing: The Latest Trend We Need to Face
In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Blog, Hubspot] 7 Must-Read Tips To Simplify Content Marketing Planning
Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Blog, Hubspot] How To Create B2B Website Content That Sells
Blogging – Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Will they know what to do next? Those days are over.
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Blog, Hubspot] 5 Ways to Modernize Your B2B Branding and Marketing Online
good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Fresh Colors and a New Logo. Sleek Design / UX.
HUBSPOT | TUESDAY, JULY 21, 2015
[Blog, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. At HubSpot, we use. Blog Posts.
HUBSPOT | MONDAY, JULY 20, 2015
[Blog, Hubspot] How to Master Content Marketing on LinkedIn
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
B2B MARKETING INSIDER | MONDAY, JULY 13, 2015
[Blog, Hubspot] 7 Common Content Marketing Mistakes And How to Avoid Them
Shopkeep, a point of sale system for small businesses, finds its blog content topics by going straight to the source. Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. For the company’s customer base, brands that published 16+ blog posts per month received about 4.5X
HUBSPOT | SATURDAY, JULY 11, 2015
[Blog, Hubspot] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
This post originally appeared on HubSpot's Sales blog. But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat.
ONALYTICA B2B | WEDNESDAY, JULY 8, 2015
[Blog, Hubspot] PR 2015: Top 100 Influencers & Brands
In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, What if you just wrote a new blog and you have no idea what influencers would be interested in your content? The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly.
HUBSPOT | MONDAY, JULY 6, 2015
[Blog, Hubspot] 7 Reasons Why Your Website Isn’t Performing
How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. Content Reasons. 6) Blog Topics Aren’t Connecting With Readers.
ONALYTICA B2B | TUESDAY, JUNE 30, 2015
[Blog, Hubspot] Content Marketing 2015: Top 100 Influencers & Brands
Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper. HubSpot. HubSpot. LinkedIn Marketing. What’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free! Content. 22.64.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 29, 2015
[Blog, Hubspot] Facebook content strategy is a time bomb for inbound marketing
Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Really.
HUBSPOT | MONDAY, JUNE 22, 2015
[Blog, Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
EARNEST ABOUT B2B | FRIDAY, JUNE 19, 2015
[Blog, Hubspot] A guide to content curation. Where can I find shareable social content?
HubSpot calendar – we use HubSpot. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike.
HUBSPOT | FRIDAY, JUNE 19, 2015
[Blog, Hubspot] The Free Templates You Need for Visual Content Design
Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. In fact, we frequently use PowerPoint to create HubSpot's own Facebook cover photos. Check out the before/after, and what I did to create it, in this blog post. HubSpot.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Blog, Hubspot] 5 Online Marketing Tips Every Financial Advisor Should Know
With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Blog, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. 92% of our monthly blog leads also came from "old" posts. The goal? nuts, right?
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Blog, Hubspot] How To Get A Positive Return On Your Marketing Investment
You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. 2. Connect with him on LinkedIn.
HUBSPOT | SUNDAY, JUNE 14, 2015
[Blog, Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
This post originally appeared on HubSpot's Sales Blog. Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. project.
B2B MARKETING INSIDER | MONDAY, JUNE 8, 2015
[Blog, Hubspot] Top 20 Content Marketing Blogs You Should Read Every Day
What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. This is a blog to subscribe to.
HINGE MARKETING | THURSDAY, JUNE 4, 2015
[Blog, Hubspot] How to Build an Email Newsletter that Wins Business
With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. Online Marketing
B2B MARKETING INSIDER | MONDAY, JUNE 1, 2015
[Blog, Hubspot] 7 Biggest Content Marketing Mistakes And How To Avoid Them
In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
HUBSPOT | MONDAY, JUNE 1, 2015
[Blog, Hubspot] 10 Tips for Getting Long-Term Traffic to Your Content
Most of us publish blog posts the same way. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. We then hit publish. It stinks, right? These are evergreen posts. It’s simple.
B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Blog, Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Getting & Losing Business B2B marketing Elizabeth Williams getting the business linkedin losing the business sales squirrelsDo you get the Win-Loss report?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Blog, Hubspot] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
HUBSPOT | SATURDAY, MAY 16, 2015
[Blog, Hubspot] How to Spot a Lead on Twitter [Flowchart]
This post originally appeared on HubSpot's Sales Blog. To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Blog, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
And it’s not their irreverent blog or their brilliant USP. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline. On Google+ or LinkedIn? Set a timeline.
HUBSPOT | THURSDAY, MAY 14, 2015
[Blog, Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. 48% of respondants don't use LinkedIn ads. Blogging Content Creation International DailyThe question is, how?
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] 10 Resources to Help You Teach Inbound Marketing
Ask friends of friends, or do a little research on LinkedIn. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups.
HINGE MARKETING | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] Six Essential Online Marketing Tools for AEC Firms
Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Expect to see content like blog posts, articles, reviews, quotes, or any other type of content where your firm name (or other keyword) is mentioned.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Blog, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
First, run your website through HubSpot's Marketing Grader. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. For every 15 social media updates you post from a given account, 10 should be pieces of other people's content, 4 should be your own blog articles, and 1 should be a landing page.
HUBSPOT | MONDAY, MAY 11, 2015
[Blog, Hubspot] The Ultimate Guide to Getting a Job After You Graduate
At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications, and feedback we hear from hiring managers, recruiters, and job candidates alike. Did you blog for your college admissions office to help recruit incoming students? We want to help.
HUBSPOT | SUNDAY, MAY 3, 2015
[Blog, Hubspot] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
This post originally appeared on HubSpot's Sales Blog. Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Take a look to upgrade your LinkedIn status from pro to hacker.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Blog, Hubspot] 14 Helpful Tips for Getting the Most Out of a Conference
This post originally appeared on HubSpot's Sales Blog. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. Now what?
HUBSPOT | MONDAY, APRIL 27, 2015
[Blog, Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. You did it.
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Blog, Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Blog, Hubspot] The Ultimate Online Editing and Proofreading Checklist
So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
HUBSPOT | WEDNESDAY, APRIL 22, 2015
[Blog, Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Blog, Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
For this post, that's exactly what I did, with a particular focus on blogs. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Cool Company Blogs. 1) Bark & Co. Nowadays, their most popular blog post gets about 15,000 organic hits per month. secret of theirs?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Blog, Hubspot] Terminus Offers Targeted Display Ads for B2B
Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). email-based targeting.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Blog, Hubspot] The Anatomy of a Successful Facebook Post
If you want someone to click on a link and read your blog post, use an enticing headline. Check out these examples: The post above asks members to follow a LinkedIn Group. The post below from HubSpot is an example of offering valuable educational content to your audience. Are there things you should be doing that you’re not?
HUBSPOT | MONDAY, MARCH 23, 2015
[Blog, Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
But since the term''s become so popular, the number of growth hacking blogs has exploded over the last few years. Unfortunately, I''ve found many of these blogs to be repetitive, monotonous, and frankly quite boring. I''m here to tell you there are diamonds in the rough. His blog is one of the most popular in the world.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 16, 2015
[Blog, Hubspot] How to Use LinkedIn to Generate Leads
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Blog, Hubspot] How to Learn Social Media Marketing: 41 Resources for Beginners
Blogs on Social Media. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. Their blog posts are filled with valuable tips as well. It''s spamming.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 12, 2015
[Blog, Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles. Anthony Gioeli.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Blog, Hubspot] 7 Tips for Finding and Managing Amazing Freelancers
You wouldn’t hire just anyone to walk your dog or babysit your kids, and the same should be said for your blog content. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. Did you have a specific inspiration for this blog post? And absolutely worth the money.
KEO MARKETING | MONDAY, MARCH 2, 2015
[Blog, Hubspot] How B2B Marketers Can Get the Most Out of LinkedIn
You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Blog, Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[Blog, Hubspot] How to Talk to Pretty Much Anyone About Pretty Much Anything
Best: Recently, one of your tech leads wrote a blog about how engineers ship code during their first week on the job here. But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Blog, Hubspot] Infographics are great for Content Marketing
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Thank you Hubspot and all the best to our business partner Likeable Local too. Thank you Salesforce and Hubspot.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 12, 2015
[Blog, Hubspot] The line between Media and Brands is blurring fast
Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard. Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum.
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Blog, Hubspot] How to Prepare for Your Next Job Interview
Your LinkedIn profile should be optimized to a T. The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. What are some recent topics they have blogged about? Check out your interviewers'' LinkedIn profiles. At HubSpot, we take culture very seriously. And then one day you do!
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Blog, Hubspot] What Social Selling Isn't
LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Wrong. Don’t do it.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Blog, Hubspot] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. HubSpot ).
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Hubspot] 10 Easy Ways to Make Your Commute More Productive
Image Credit: Coach.me''s blog. 4) Learn a language. HubSpot''s new podcast, The Growth Show. Want to catch up on the latest content from your favorite blogs or online news sources? Image Credit: Feedly''s blog. 8) Get your social media fix out of the way. Apps: Facebook, Twitter, LinkedIn, Pinterest. thought so.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. Annotations.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Blog, Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
Why not use retargeting to drive people towards blog content, for example? Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic? Consider HubSpot. 13) Target your LinkedIn Connections. That''s a lot of people slipping through the cracks. Simple.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Blog, Hubspot] How to Leverage Your Twitter Profile for Social Selling
AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio. Tough luck.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Blog, Hubspot] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Blog, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Blogging Content Creation Daily Quite the opposite.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Blog, Hubspot] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Blog, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". Add your case study to your list of publications on LinkedIn. Check out this blog post. IP addresses.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Blog, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Blog, Hubspot] Understanding Your B2B Website: 10 Key Terms to Know
The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. Examples of this would be Marketo or Hubspot. format for sending regularly changing website content like blogs, news items, publications, etc. On Google+ or LinkedIn? to one’s inbox.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Blog, Hubspot] 87 New (Really) Marketing Automation Stats
It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Blog, Hubspot] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5.