• SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Hubspot] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Joe Chernov of HubSpot 2 Chapter TWO. Content Influencer Interview: Jason Miller of Linkedin Marketing Solutions. From blog posts to videos to. Source: HubSpot Inbound marketing delivers 54 percent. Source: HubSpot’s 2013 State. at HubSpot. Joe: HubSpot’s content team is.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Hubspot] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr Top 10 Killer Account-Based Marketing Resources You Should Read Today" by @sangramvajre on @LinkedIn https://t.co/QyYuqLuoSe He is also the editor of the sales and marketing blog, Funnelholic. And for good reason. Megan Heuer, @MegHeuer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Hubspot] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. Resolve to follow ten new people on Twitter and LinkedIn this week. Email a blog author whose content you love with a specific comment or question about his or her work.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Hubspot] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. Hiring talent is scary. Twitter and YouTube, yes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Hubspot] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    So when it comes to creating a cohesive set of campaign visuals -- from Twitter graphics to blog images -- what's a marketer to do? Facebook, LinkedIn, and Twitter cover photo templates. Blog featured image templates. Get your 195+ design templates from HubSpot & Canva today. We all know visual marketing works.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Blog, Hubspot] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Push past those instances and don't let the awkwardness build on itself," explains HubSpot's Director of Content Corey Wainwright. 2) Learn to read body language. You can start with the standard, 'Good,' but pivot that into a conversation," explains HubSpot's VP of Marketing Meghan Anderson. Guilty of that, too. But how? Good, and you?"
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] 8 Ways to Improve Your Online Content Marketing
    As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Blog, Hubspot] The Ever Changing Landscape of B2B Social Media
    Ideas for Generating More Qualified B2B Leads on LinkedIn. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from LinkedIn. From Whittington Consulting. Read More.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Blog, Hubspot] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. Co-creating a blog post is one of the lower effort ways to do a co-marketing project. Who doesn't want that? Goals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Hubspot] 11 Intelligent Examples of Inbound-y Ads in the Real World
    When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. As with this example, they are created to engage with the right audience and offer helpful and timely information that encourages the searcher along the Buyer’s Journey. 2) The Blog Starter.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Blog, Hubspot] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Check out the candidate’s social media presence, website, and any publically available content such as blog articles. Here are a few examples I’ve used before: Blog post. Our advice?
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Blog, Hubspot] How to Earn Free Press for Your Business When You Have No Connections
    So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. Buffer was publishing brutally honest blog posts. To find them, head to Google, Twitter, and LinkedIn to conduct some research. That's all it took.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Blog, Hubspot] How to Find the Right Co-Marketing Partner
    It’s a win-win! A few questions to ask yourself when you're putting this list together: Are there potential partners in your space who have enjoyable-to-read blogs that would provide value to your audience? The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 15) Stage pop-up requests for those leaving your website or blog. 36) Place an opt-in on your WordPress site or blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 15) Stage pop-up requests for those leaving your website or blog. 36) Place an opt-in on your WordPress site or blog.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog, Hubspot] Content and Karma and Pandas, Oh My
    It’s got a shiny new algorithm that, with each update, becomes less and less tolerant of “thin” content like press releases, greeting cards, song lyrics and discussions about online gaming.  To that you could add three-year-old whitepapers, all of your campaign landing pages and the multiple copies of your CEO’s blog posts.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Hubspot] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Blog, Hubspot] Use Content Curation to Create Leads on LinkedIn. Really!
    Which brings us to social media, and, more specifically for this post, LinkedIn.  Social media lead generation is the focus.  As you consult clients on social media, it’s important to gauge whether your prospects are on LinkedIn at all, and if they are, how long they stay, and how frequently they visit or participate. It’s hard.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Blog, Hubspot] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This was popular with LinkedIn members and shared over 3,500 times on LinkedIn. We have generally found that research and trends content works well on LinkedIn. What did we miss? eBooks and Guides. Quizzes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blog, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. One way to use your blog to promote your offer is to create a simple "promo post" -- that's what we call them, anyway.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Blog, Hubspot] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. If you can think it, you can most likely automate it. 2) Auto-publish to social media when a blog post goes live. Automatically posting new blog posts is a quick way to kick start social promotion. Justwomen.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Blog, Hubspot] There is No Such Thing As an Offline Business Anymore
    Feature a Blog or Learning Center. Regardless of what you call it, your blog is going to be the backbone of your online marketing strategies. Marcus Sheridan explains the difference in a traditional blog and a newer "learning center" approach. traditional blog works for most companies. How Do We Solve Our Problems?
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Hubspot] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Source: Compete and The Twitter Advertising Blog ). Source: HubSpot ). Are you reaching buyers on LinkedIn? 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). Content Marketing. Source: Curata ).
  • HUBSPOT  |  FRIDAY, NOVEMBER 6, 2015
    [Blog, Hubspot] Job Expectations Around the World: What Do People Care About Most? [New Data]
    In fact, according to a LinkedIn survey of 7,350 members across five countries, the #1 reason workers quit their job was because they sought greater opportunities for advancement. As HubSpot's co-founder and CTO Dharhmesh Shah explained in a LinkedIn article , product is to marketing as culture is to recruiting. Flexibility.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Blog, Hubspot] A SaaS Marketing Plan for High Growth Companies
    HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. In fact, doing this was one of the key factors that enabled us to double our blog leads. Photo Credit: HubSpot. To do this, you need to achieve about 15 percent month-over-month MRR growth! Before.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [Blog, Hubspot] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Most of the noise I’m seeing on LinkedIn is from individuals.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Blog, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. Someone at Twitter thought through that little design detail and put it on the website, and these folks thought it was worth sharing: 5) HubSpot Academy. An idea doesn't have to be unique to be great. That's where we come in.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Blog, Hubspot] 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page
    Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. With almost 400 million members, LinkedIn is also a popular tool for buyers of professional services to learn more about the marketplace and check out potential providers.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Blog, Hubspot] Unveiling The Pipeline Marketing Technology Stack
    The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages.
  • HUBSPOT  |  SUNDAY, OCTOBER 11, 2015
    [Blog, Hubspot] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
    This post originally appeared on HubSpot's Sales Blog. If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. To read more content like this, subscribe to Sales. That said, their page better be complete, current, and compelling.
  • SALESPREDICT  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Hubspot] How to NOT Waste Money on B2B Tradeshows & Conferences
    Do your research : Talk with colleagues, ask your customers, seek input via LinkedIn Groups or Quora, see which events got the most PR buzz last year, review industry publications, check your competitors’ web sites, and read blog posts like this one from Marketo and this by Xoombi that provide a head start. As consultant Ruth P.
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Blog, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. 3) They don't have a need for your product or service. What's the best way to separate the good from the bad? What's a marketer to do? Then what? Our advice?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Blog, Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Increase organic traffic to your website instead of relying on referral sources by building out your website's blog and content.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Blog, Hubspot] 17 of the Best WordPress Plugins for Marketers
    Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Blog, Hubspot] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. From HBR.org to The New York Times to Business Insider and more, check out the list below of top media outlets and their guest blogging guidelines. For more tips, read about the 12 essential elements of a guest blog post.).
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Blog, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). does for Twitter and carries it across LinkedIn and Facebook”).
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Blog, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. Depending on what you want to do, HubSpot may have enough for you in its image editor, which is possibly one of HubSpot's most underutilized tools. Landing Pages are the spice of life.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Blog, Hubspot] Hubspot Inbound Conference Recap 4 of 9
    The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. The solution: Create lasting experiences. . Be relevant early.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog, Hubspot] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
    In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Open Rate. Visits.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 14, 2015
    [Blog, Hubspot] Border Collies are Loyal; Customers are Satisfied
    The tone we establish at the outset needs to be the one we want for the balance of our relationship, and also the one our customers use when they talk about us behind our backs on LinkedIn and Twitter. Here is a terrific list of 90 Questions to Ask Before Starting a Website Redesign from the always-insightful HubSpot Agency blog. .
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Blog, Hubspot] 23 Marketing Takeaways and Tips From Inbound 2015
    The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. See https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles. In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. Are you worth it?”.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Blog, Hubspot] Why Buyer Personas are Crucial to Inbound Marketing Success
    Tip: If you have a blog, be sure to write articles that target and attract each of your buyer personas. Don’t just write blogs for the sake of writing blogs. Tip: If you are using HubSpot, you can segment lists based on contact information such as job title. Good morning/afternoon/evening/middle of the night. Messaging.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Blog, Hubspot] The Ultimate List of Websites Every Blogger Should Bookmark
    Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Check out 22 of the HubSpot blogging team's favorites below. Check out this blog post. 9) WordCounter. Safari.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Blog, Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Today, on stage at INBOUND15, I got to announce a collection of new HubSpot features and marketing tools that we believe will make things better for both marketers and their customers. Simple as that.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 8, 2015
    [Blog, Hubspot] Getting Commitment Requires Primal Selling and Quiet Marketers
    Interesting Things I Found This Week: Thing 1: The photo on this week’s post is courtesy of a very funny blog post from Hubspot featuring Humiliating Grammar and Spelling Errors from Big Brands.  I quite like the H&M T-shirt as well. If you love the smell of schadenfreude in the morning, here is the video. Happy day.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Blog, Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    LinkedIn’s Sponsored Updates , for example, give B2B content marketers an opportunity to get their messages in front of highly-targeted business buyers. HubSpot's seen these results firsthand. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Blog, Hubspot] What Makes Top Company Blogs So Successful? [New Data]
    Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog, Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog, Hubspot] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Blog, Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    This post originally appeared on HubSpot's Sales Blog. 16) “LinkedIn is no longer an online resume. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. Don’t do stupid.”.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Blog, Hubspot] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Blog 1-2 times weekly. Comment on their blog. Social Medi
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Blog, Hubspot] Blog More To Sell More
    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. Use Content and Blogging To Differentiate Your Selling Efforts. blog post that does not sell.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Blog, Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. Where do you start?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Blog, Hubspot] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. In their study, Hubspot found that 90% of their leads came from old blog posts.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Blog, Hubspot] Decentralized Content Marketing: The Latest Trend We Need to Face
    In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Hubspot] 7 Must-Read Tips To Simplify Content Marketing Planning
    Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Hubspot] How To Create B2B Website Content That Sells
    Blogging – Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Will they know what to do next? Those days are over.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Blog, Hubspot] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Fresh Colors and a New Logo. Sleek Design / UX.
  • OPENTOPIC  |  FRIDAY, JULY 24, 2015
    [Blog, Hubspot] Increase the Reach of your Posts and Effectively Drive Traffic to your Social Platforms
    How to Master Content Marketing on LinkedIn [Hubspot]. There are a few different avenues for sharing information on LinkedIn, but which one is the bestmethod? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Ready to get started?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blog, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. At HubSpot, we use. Blog Posts.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Hubspot] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
  • OPENTOPIC  |  FRIDAY, JULY 17, 2015
    [Blog, Hubspot] This Week in Content: July 11 - July 17
    Ways to Extend your Blog's Reach and Grow your Audience [Content Marketing Institute]. Simple Ways to Choose the Best Blog Topics for your Audience [Hubspot]. From Opentopic's blog: Click here to read all these articles in a free, easily digestable and shareable PDF. Content Marketing content marketing news linkedin
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Blog, Hubspot] 7 Common Content Marketing Mistakes And How to Avoid Them
    Shopkeep, a point of sale system for small businesses, finds its  blog  content topics by going straight to the source. Hubspot’s recent  research  had similar findings in correlation of publishing frequency and generated leads. For the company’s customer base,  brands that published 16+ blog posts per month received about 4.5X
  • HUBSPOT  |  SATURDAY, JULY 11, 2015
    [Blog, Hubspot] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
    This post originally appeared on HubSpot's Sales blog. But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat.
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Blog, Hubspot] This Week in Content: July 4 - July 10
    The Key to Growing Your Audience: Partner With Subject Matter Experts [Hubspot]. Reasons Why Your Website Isn't Performing [Hubspot]. Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders [MarketingProfs]. From Opentopic's blog: Click here to read all these articles in a free, easily digestable and shareable PDF.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Blog, Hubspot] PR 2015: Top 100 Influencers & Brands
    In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, What if you just wrote a new blog and you have no idea what influencers would be interested in your content? The results also showed the close relation of PR to marketing with brands such as Hubspot,  TheDrum and Onboardly.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Blog, Hubspot] 7 Reasons Why Your Website Isn’t Performing
    How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. Content Reasons. 6) Blog Topics Aren’t Connecting With Readers.
  • ONALYTICA B2B  |  TUESDAY, JUNE 30, 2015
    [Blog, Hubspot] Content Marketing 2015: Top 100 Influencers & Brands
    Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper. HubSpot. HubSpot. LinkedIn Marketing. What’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free! Content. 22.64.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Blog, Hubspot] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Really.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Hubspot] A guide to content curation. Where can I find shareable social content?
    HubSpot calendar – we use HubSpot. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Blog, Hubspot] The Free Templates You Need for Visual Content Design
    Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. In fact, we frequently use PowerPoint to create HubSpot's own Facebook cover photos. Check out the before/after, and what I did to create it, in this blog post. HubSpot.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Hubspot] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. 92% of our monthly blog leads also came from "old" posts. The goal? nuts, right?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Hubspot] How To Get A Positive Return On Your Marketing Investment
    You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. 2. Connect with him on LinkedIn.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Blog, Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. project.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Blog, Hubspot] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. This is a blog to subscribe to.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Hubspot] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. Online Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Blog, Hubspot] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Blog, Hubspot] 10 Tips for Getting Long-Term Traffic to Your Content
    Most of us publish blog posts the same way. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. We then hit publish. It stinks, right? These are evergreen posts. It’s simple.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Blog, Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Getting & Losing Business B2B marketing Elizabeth Williams getting the business linkedin losing the business sales squirrelsDo you get the Win-Loss report?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog, Hubspot] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Blog, Hubspot] How to Spot a Lead on Twitter [Flowchart]
    This post originally appeared on HubSpot's Sales Blog. To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Blog, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    And it’s not their irreverent blog or their brilliant USP. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline. On Google+ or LinkedIn? Set a timeline.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Blog, Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. 48% of respondants don't use LinkedIn ads. Blogging Content Creation International DailyThe question is, how?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Hubspot] 10 Resources to Help You Teach Inbound Marketing
    Ask friends of friends, or do a little research on LinkedIn. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Blog, Hubspot] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Expect to see content like blog posts, articles, reviews, quotes, or any other type of content where your firm name (or other keyword) is mentioned.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, run your website through HubSpot's Marketing Grader. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. For every 15 social media updates you post from a given account, 10 should be pieces of other people's content, 4 should be your own blog articles, and 1 should be a landing page.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Blog, Hubspot] The Ultimate Guide to Getting a Job After You Graduate
    At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications, and feedback we hear from hiring managers, recruiters, and job candidates alike. Did you blog for your college admissions office to help recruit incoming students? We want to help.
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Blog, Hubspot] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    This post originally appeared on HubSpot's Sales Blog. Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Take a look to upgrade your LinkedIn status from pro to hacker.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Blog, Hubspot] 14 Helpful Tips for Getting the Most Out of a Conference
    This post originally appeared on HubSpot's Sales Blog. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. Now what?
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blog, Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. You did it.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blog, Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Blog, Hubspot] The Ultimate Online Editing and Proofreading Checklist
    So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
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