Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Sharpspring

JANUARY 31, 2019

Years have passed and the times have changed — now millennials are the largest generation in the workforce. As a result, they’ve also become a huge portion of today’s consumer market. Read on for a few valuable tips you can use to create a powerful marketing message for millennials.

Peer-to-peer 55

Peer-to-peer Planning Paid Search Agency Mobile Advertising 55

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Content Standard

SEPTEMBER 21, 2017

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation. When it comes to marketing anything to millennials, brands are forced to contend with a massive generation that is still struggling to be defined by standard metrics. Understanding the Unbanked.

Service 64

Service Planning Advertising Agencies Paid Search Agency 64

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? Millennials view remote meetings more favorably than more senior workers. A new research study provides the most accurate picture yet.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Hubspot

MARCH 10, 2020

I'm a millennial. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. Millennials and ecommerce statistics.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

ClearVoice

DECEMBER 26, 2018

In either case, 2018 was nothing if not an exciting time to be involved in content marketing. Sure, the year had some highs and some lows, but as long as we learned along the way, then we are better content marketers for it. let us introduce you to 11 of this year’s top blog posts. We’re not offended.),

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Millennials Rule. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! How to Find Networking Events Actually Worth Attending. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. you protest.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

The Forward Observer

NOVEMBER 17, 2023

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 109

Paid Content B2B Marketing B2B Planning 109

Webbiquity

NOVEMBER 4, 2021

How does this customer perceive my brand? Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. How to Improve CX and Increase Acquisition. Convenience.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Differentiation is just one part of the content marketing equation; but an important part nonetheless. I called the supermarket. Yes, it can!

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Rev

MARCH 2, 2018

Whether you’re making money as a blogger, getting paid every time someone clicks on your affiliate links, or you run a blog for a larger company, creating content that gets posted not only on their site but also on their social media profiles on places like Facebook and Instagram, you’re passionate about getting as many people reading as possible.

Tips 60

Tips Mobile Advertising Ad Exchange Demand Generation Agencies 60

Webbiquity

OCTOBER 15, 2021

Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. Researchers evaluated the significant impacts on the market, especially among younger generations.

Effectiveness 270

Effectiveness Planning Paid Search Agency Marketing Management 270

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which “old school” marketing channel is growing rapidly?

Stats 237

Stats Planning Marketing Budget Creation Marketing Budget 237

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you stay consistent? How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A style guide is exactly what it sounds like: a guide for how you’ll style a written or typed document.

Personalization 75

Personalization Guidelines Template Rules 75

Hubspot

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Lead Ranking 90

Lead Ranking Lead Scoring Peer-to-peer Curation 90

Contently

JULY 26, 2022

We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. Let’s face it: Financial content can be bone-dry. Understand your audience.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

seo.co

FEBRUARY 18, 2021

Dental practices are bombarded with new marketing opportunities and ideas on an ongoing basis. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

PathFactory

AUGUST 11, 2021

No one has higher standards than millennials, who are playing a bigger role in buying committees as their careers progress. According to TrustRadius , 60% of all B2B tech buyers are millennials. To keep up, marketers need to overhaul and future-proof their content engines. Modern marketing will look through the windshield.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

FMG Suite

NOVEMBER 10, 2021

One of the biggest challenges with social media marketing–the rules are constantly changing. Communicating with Millennials will be more critical than ever. In 2022, communication strategies that don’t include targeting Millennials will officially be short-sighted. Millennials were raised on social communication.

Social Media 98

Social Media Trends Media Ideal Customer Profiles 98

Sana Commerce

FEBRUARY 19, 2023

While the US is the largest global consumer of furniture e-commerce, Asia-Pacific is not far behind, with two out of six of the world’s largest markets originating from the region. The growth of furniture e-commerce has doubtlessly been accelerated by a global pandemic, and things won’t be slowing down anytime soon. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Madison Logic

FEBRUARY 14, 2024

Through personalization, marketers can implement multi-stakeholder messaging, a tactic that’s vital in engaging larger buying committees and influencing conversions. So how can you amplify your personalization efforts? Millennial buyers don’t just want personalization—they expect it.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Stevens & Tate

NOVEMBER 4, 2022

Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. And just like the middle child, they often feel forgotten, especially when it comes to marketing. Why is Generation X Important?

Generation 95

Generation Brand Identity Branding Ethics 95

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Contently

JUNE 1, 2020

Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat. Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts. Avoid generalizations.

Content 188

Content Keywords SEO Copywriting 188

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. For instance, Gen Z spends more time online each day than millennials.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100