Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. These are good place to start building out your plan.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

APRIL 19, 2022

Social media is a great channel for community growth. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Linkedin 111

Linkedin Content Marketing Planning Content 111

Thinkers360

MARCH 7, 2024

Thinkers360 Thought Leadership Leaderboards Participating in the Thinkers360 Leaderboards is a simple three-step process as follows: Step 1: Set up your Thinkers360 Profile, Portfolio and Media Kit – Thinkers360 provides all members with a personal profile which includes their full portfolio of thought leadership content, awards, and recognition.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. industry news, blog posts, white papers, etc.) Additional Social Media Engagement Tips. Share links to valuable content (i.e.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. We did say planning, a step which can’t be skipped.)

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

SmartBug Media

APRIL 6, 2023

Ask your coworkers some of the primary persona-building questions you were planning on asking your personas themselves (but keep in mind that the answers you get may be biased). If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Read industry blogs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are individuals who typically have a following between 10,000 to 100,000 on a specific social media platform. In the week of the post going live, SocialPIlot’s LinkedIn page saw an engagement rise of 7%. It’s not just about the followers. Our reason for collaborating with Luke was the same.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

ClearVoice

SEPTEMBER 8, 2021

Pinterest is the social media platform that’s less about others and more about you! But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

SocialPilot

FEBRUARY 6, 2024

I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. You need to start creating an influencer marketing strategy way before you plan to launch the campaign. Remember, a well-planned budget is key to a successful influencer marketing campaign.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Sprout Social

NOVEMBER 28, 2022

In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Share your blog or article content. Even if you have a robust link in bio tool , driving people from a post to your profile is an extra step that can cost you a reader. Instagram story selfie ideas.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

seo.co

OCTOBER 4, 2021

Create location-relevant blog posts. Blog about things that are currently happening in your city that might have to do with your business or industry. Ensure its consistency across all your pages, and on your offsite profiles as well. Use them in your blog posts. Titles and Descriptions.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. When it comes to social media, we say: less is more.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Brandpoint

JUNE 1, 2022

Whether this is blog content, social media posts or emails, your content needs to provide value and answer the age-old question of “What’s in it for me?” But if your LinkedIn feed looks just like your Instagram stories, which look just like your email content, there’s no need for someone to be keeping up with you on each platform.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. Research your audience’s behavior – Create an audience profile.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

JANUARY 14, 2015

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. But should you stop using social media sites because they aren’t driving your websites and blogs enough organic traffic anymore?

Social Media 166

Social Media Traffic Media Advertising Agencies 166

Hubspot

FEBRUARY 1, 2021

All of it comes down to planning — and part of that planning means driving ticket sales. Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Plan ahead. First thing’s first, you need to plan ahead. Prepare your profiles. are in working order.

Social Media 93

Social Media Media Marketing & Strategy Paid Search Agency 93

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Social Media 52

Social Media Advertisements Advertising Media 52

Hinge Marketing

MARCH 3, 2016

Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. There are a thousand ways to approach social media and make it work for you. Here are 5 common social media fails that every professional services firm must avoid: 1. I’ll touch on hashtags later.).

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. What platform is the most popular?

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Hubspot

MARCH 11, 2019

I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

AUGUST 12, 2020

Recruiters at Tyre Recruiting seek out companies that fit their target profile and convince the company to hire the recruiter to source sales candidates. This is called the ideal buyer profile, and defines which buyers are a good fit for your offering and which ones are not. The firm targets U.S.-based Focus on their company.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Launch Marketing

APRIL 2, 2020

Examine your current marketing plan and see how you can more dynamically and strategically use digital tactics. In some organizations, not all departments have access to the same tools, check with your Operations, IT or Human Resources department if you are not sure which provider you use and to get a profile. Social Media.

B2B Thought Leadership 87

B2B Thought Leadership Webinar Metrics Social Media Skype 87