Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. Keep reading! The State of AI in Business.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Sana Commerce

MAY 14, 2024

Content search In a B2B use case, a typical problem is figuring out where to host content like blogs, FAQ pages or news items. Finding what you need quickly and effortlessly can make or break a customer’s shopping experience. What are search and discovery features? These types of resources are crucial to making the purchase decision.

Customer Satisfaction 52

Customer Satisfaction Peer-to-peer Keywords Loyalty 52

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Discoverability .

Business 187

Business Peer-to-peer Work Management Acquisitions 187

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. ” Forrester : “[O]rganisations [sic] that successfully align these three core functions report 19% faster growth and 15% greater profitability than their less integrated peers.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Zoominfo

AUGUST 12, 2018

If you’re skeptical about AI, today’s blog post is for you. . Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. Keep reading! The State of AI in Business.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

PathFactory

FEBRUARY 1, 2023

PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.” – Integrated Marketing Manager, Glytec “[PathFactory] is a tool that delivers a content experience our buyers deserve” – Sr. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes. What is B2C marketing?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. Keep reading! jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Industry blogs and news websites. LinkedIn groups.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Buffer

OCTOBER 9, 2018

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. Each and every day, people visit your website to learn more about your business. Now, it’s all about private, 1:1 messages.

Peer-to-peer 96

Peer-to-peer Conversion Marketing Websites Gartner 96

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. The Discussion. Quit hopin’ around. Welcome, James!

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

PathFactory

JULY 18, 2022

In this blog, we’ll look at why micro-personalization is important, how it’s different than traditional “personalization,” and when you can expect it to hit the B2B marketplace. While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Madison Logic

MARCH 23, 2023

By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about. Why ML Insights? Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Industry blogs and news websites. LinkedIn groups.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Marketing Interactions

OCTOBER 8, 2020

They spend the remainder of their time doing research online, meeting with the buying group, and conducting research offline (talking to peers and others). This said, Gartner finds that buyers struggle with a lack of confidence in making buying decisions. Be interested in your solution as an option to solve the problem.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Porch Group Media

AUGUST 4, 2020

Companies that prioritized and effectively managed customer experience were three times more likely than their peers to have significantly exceeded their top business goals in 2019. (Source: Adobe/Econsultancy) CX drives over two-thirds of customer loyalty, outperforming brand and price combined, according to CX leaders.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Navigate the Channel

DECEMBER 14, 2017

Consider content syndication to get the word out about your blog, or invest in a white paper as gated content that you can promote through your blog or via social media. Content marketing is here to stay. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

KoMarketing Associates

NOVEMBER 17, 2016

While I’d certainly encourage you to check out the webinar in full (in addition to Andy’s accompanying blog post on Curata), here are a couple of the main points he touched on for adapting your content in the new year: Semantic Search. Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

The Customer

SEPTEMBER 22, 2020

Strong customer reviews via Gartner Peer Insights , and one of the only metadata management solutions with a 100% “would recommend” rating. In addition, Scott Booth, chairman of Tech Pioneers Fund, and Sally Jenkins, chief marketing officer (CMO) at Elastic and former CMO of Informatica, join data.world’s board of directors.

Enterprise Management 52

Enterprise Management Elasticity Peer-to-peer Work Management 52

Conversica

SEPTEMBER 5, 2019

For more information on our honors and awards, please view our blog post here. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. About Business Intelligence Group. 650) 239-0354.

Peer-to-peer 40

Peer-to-peer Product Lead Scoring Lead Ranking 40

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Launch Marketing

MAY 8, 2018

They are putting more trust in customer reviews and referrals from friends, colleagues and peers. As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. it can be easy for startups and mid-sized B2B organizations to feel overwhelmed.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Valasys

OCTOBER 31, 2019

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Steps to Building B2B Marketing Campaigns. Research : Research lies at the cornerstone of building B2B marketing campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Optinmonster

OCTOBER 30, 2019

78% of salespeople engaged in social selling are outselling their peers who aren’t. And there are plenty of social selling statistics out there to prove that it works. Not convinced that social selling will work for you? In this article, we share a ton of social selling statistics that will convince you the benefits are real.

Statistics 76

Statistics Social Media Social Marketing Media 76

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Focus on How, Not What I draw two conclusions from this data.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

MAY 6, 2020

In fact, by 2022, Gartner predicts that 75% of businesses with diverse frontline decision-makers will exceed their financial targets. As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company's culture and ability to hire diverse talent.

Work Management 99

Work Management Tips Marketing Management Hubspot 99

Exo B2B

SEPTEMBER 19, 2017

Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. here’s how.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Strategic-IC

JULY 14, 2021

We often refer to ABM as a marathon and not a sprint. But while a marathon is measured by crossing the winning line after 26.2 grueling miles (42.19 km), the success of your ABM strategy can be measured much earlier. In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. The challenge of measuring ABM success?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

NOVEMBER 18, 2010

At Gartner, we always opined that “you can’t manage what you haven’t measured,” so I suggest that the first content marketing step should be an inventory of what content already exists. Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor.

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40