Remove first-mover search
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New Movers & Social Media Purchase Power

Porch Group Media

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. And 61% are influenced to make a purchase based on using the search engine.

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Mover Marketing Challenge #2: Making Data Actionable

Porch Group Media

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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V12 Leadership Insights: What is Mover Marketing?

Porch Group Media

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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How Technology is Changing the Home Buying Process

Porch Group Media

Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. With the plethora of online information and the increasing number of digital tools geared to simplify the home search process, homebuyers can take more control than ever before. Digital Home Search. Source: Zillow.

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Your audience is searching more and consuming more content. Understand user intent in search Define the buyer stage and “intent” of a customer when searching. Search intent means understanding why someone searched. Informational searches seek answers. Buyers search heavily, so SEO matters.

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What is New Mover Marketing?

Porch Group Media

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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2021 Moving Trends

Porch Group Media

While the pandemic caused a huge surge of movers in 2020, a key finding from the Neighbor 2020-2021 American Migration Report reveals that 21% more people plan to move in 2021 than moved in 2020. Unlike 2020, COVID-19 is not a major factor driving these 2021 movers. Movers are looking for more spacious homes in less populated states.

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