KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Vague promises of a great email newsletter in the near future likely aren’t enough for many users to enter in their email address. Ebooks & White Papers. White Papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. Publishing a series of blog posts around interviews of industry experts and influencers. Image credit: Nick Youngson.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. User-friendly archiving. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

SendX

MAY 18, 2020

Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. Welcome/Thank you Emails This is where you thank your new lead for subscribing or signing up to receive your newsletter.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Facebook, not so much. Using Facebook you can create a “Custom Audience” and send targeted ads their way. Open your Facebook profile and go to “Ads Manager”.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. 9) E-newsletter.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Email Marketing.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

DivvyHQ

MAY 23, 2018

If you’re taking the time and making an effort to consistently create content for your blog, wouldn’t it be nice to have some sort of indication that all your hard work is making a difference to your readers and advancing your business? But the vast majority of people don’t leave blog comments (I admit that I usually don’t).

Linkedin 45

Linkedin Paper Tips Newsletter 45

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Only B2B

NOVEMBER 23, 2021

They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Outgrow

APRIL 11, 2022

Check out this blog for more about B2B Linking for SEO. . Even Marketing Experts on Facebook had to give in to the affiliate programme, which forced marketers to pay for both getting subscribers onto a page and for viewing the content. Content Distribution Platform: Newsletters. Best Content Distribution Platforms.

Distribution 52

Distribution Outgrow Best Practices Content 52

Contently

OCTOBER 10, 2016

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. It only had about 14,000 readers and fewer than 8,000 newsletter subscribers. The screenshot above, for instance, shows the performance of an interview I did with Seth Godin amongst people who came to the story via Facebook.

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Marketing Insider Group

JANUARY 27, 2020

WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ? Drive subscriptions. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

KoMarketing Associates

JULY 7, 2015

Email Blasts / Newsletters. If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. White papers: 55% (compared to 60% in 2020). Blog posts: 46% (compared to 56% in 2020). To sponsor even a newsletter or two, or to sponsor a podcast for a few months? Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Newsletter . White Papers. Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . Facebook posts.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

ClearVoice

JANUARY 10, 2020

Take a moment, break-up with your iPhone and laptop, and pull out a good ‘ole fashioned piece of paper. From necessities like toilet paper to luxury items like heirloom watches or jewelry, there is likely one thread that could tie them together: sincerity. Goal #3: Use customer stories to increase engagement.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

PureB2B

NOVEMBER 10, 2021

Develop a High-Value Newsletter. Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet. The content is "restricted," unlike regular blog entries or landing pages. Develop Gated Content. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Develop a High-Value Newsletter. Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet. The content is “restricted,” unlike regular blog entries or landing pages. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Scoop.it

APRIL 19, 2022

Start a Blog. It can feel as if everybody has a blog nowadays – and it’s fair to say that applies to most companies too. However, many firms get blogging wrong, pushing out mediocre content or – even worse – publishing a couple of posts and then leaving everything to go dormant. Be Active on Facebook Groups.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content. ” Do you think it can last?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). Thanks to the iFrame, we can post pretty much anything we want to on a Facebook page, including, in most cases, a retargeting pixel. Leverage Facebook specific ads and offers to your fans.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

ClearVoice

SEPTEMBER 4, 2020

Triggered emails have a more than 2x higher open rate than newsletters. More than two-thirds of adults in the United States use Facebook. ( Facebook ). More than 90 percent of social media marketers use Facebook for advertising. A full 80 percent of consumers would rather watch a live video than read a blog post.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Scoop.it

DECEMBER 1, 2020

You can also turn your curated content into a weekly email newsletter , or a custom “best of” roundup blog post. Use content from allies in complementary industries that can boost your brand, or from third parties like academic research papers that relate to your field. Think of curated content as a relationship builder.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Adobe Experience Cloud Blog

OCTOBER 19, 2010

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. Showing an active wall displays current interaction and interest on the Facebook page.

Facebook 48

Facebook Tips B2B Business 48

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Continue the conversation on our Facebook or Google+ pages. Image via Microsoft Stories.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152