Blog Event Marketing Media PR 
Martech
JUNE 26, 2023
But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing? Amplify your event.
Webbiquity
NOVEMBER 27, 2018
Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. So, there’s hope.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
JUNE 8, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
Webbiquity
APRIL 4, 2019
While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. B2B marketers need to shift from an advertising mindset to a publisher’s mindset.
markempa
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.
markempa
JUNE 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR.
sagefrog
NOVEMBER 14, 2023
Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report. Learn more in section 6!
Expert insights. Personalized for you.
101 
Let's personalize your content