SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content.

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Eloqua Webinar Metrics Conversion Content 48

Vidyard

SEPTEMBER 2, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? But automation isn’t really for marketing or sales—it’s for your customers, both present and future.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 11 Essential Ingredients Every Blog Post Needs. 11 Essential Ingredients Every Blog Post Needs. The B2B Buyer is in Control. Related Posts.

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Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

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Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity.

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Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity.

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Demand Generation Demand Peer-to-peer Generation 120

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

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Lead Management Marketing Management Co-Registration Leads 100

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability.

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Deliverability CAN-SPAM Eloqua Privacy 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Presenters of Inbound Conference. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Taco connoisseur.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ledger Bennett

MARCH 12, 2020

Build an online hub for all the content to support the blog theme. Spin off the podcasts into blogs, videos and more. Other blogs that may interest you. Other blogs that may interest you. Create a themed series – give it a name, get people stuck at home to start recording and start sharing.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

ANNUITAS

FEBRUARY 19, 2015

1) If you go, be present. If you aren’t going to be present at the event, why did you go in the first place? 4) Plan on presenting what you learned to your team when you return. Unsure what to present? Whatever happened to the Eloqua Experience? Blog B2B innovation leadership marketing events' Great show.

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B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Conversica

OCTOBER 9, 2018

Pay attention to the presentation of margins, white space, and embedded images. Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Marketing automation presents tremendous promise to organizations, but without strategic consideration, it is nothing more than another wave of innovative distraction. Enter, the era of Sales Enablement.

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Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Industry case study. 4 Salesforce Pardot.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Social media , blogs, and search engines – these places are where you’ll find users who want to get informed. Small businesses with blogs get 126% more lead growth than small businesses without. A whopping 77% of internet users read blogs.

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Paid Content Stats Paid Search Agency Content Marketing 111

Ledger Bennett

FEBRUARY 18, 2020

For example, analyzing the right talent gaps for the present and the future, identifying the right talent pools and best-fit candidates, getting them to join and then optimizing their existing skills and strengths while helping them grow are touch-points that are all equally important. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Blog about interesting topics, comment on relevant social conversations, participate at virtual and live events.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Vidyard

NOVEMBER 26, 2013

Takeaway: If you can present your research or predictions in a fun, visually stimulating way, it might keep your audience around longer! Keep your video short, but present your viewers with a way to stay engaged with a direct call to action at the perfect moment. Takeaways: Don’t try to fit everything into one video!

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua. You can work hard, and work long hours, but when you are off, you have to be present. Last thing you do before leaving work?

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

markempa

NOVEMBER 29, 2016

He runs sales in their federal group, and he’s been asked by the leader of the public sector team to present to their 4,000 public sector employees on how B2B buying has changed. I spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Content Marketing Institute

MARCH 22, 2018

We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero each time you attract someone new,” explains Kintigh. “We The series also included short feature videos interspersed with other content in a splashy presentation on iQ.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Customer Experience Matrix

DECEMBER 8, 2011

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Marketing Insider Group

JANUARY 13, 2011

We asked the customers to simply tell their story in traditional “Problem, Action, Result&# format using a presentation. All presentations were made into shareable documents as well as into protected presentations we could share on sites like slideshare. All webcasts were recorded for both audio and video.

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Webcast Work Management Marketing Management Content 100

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. – discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them.

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Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

SnapApp

OCTOBER 28, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Small But Mighty Marketing Tools Your Team Can Use Today. Marc Johnson, MarketingProfs.

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Eloqua Banners Training Creativity 48

The Effective Marketer

JULY 30, 2012

More importantly, you’ll be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well. Good luck!

Education 100

Education Marketing Automation Services Work Management Planning 100

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), There are two basic approaches to this: use a flow chart, or present a list of steps. you know that I see a lot of demand generation systems. The area where this comes up more often than any other is the design of multi-step campaign flows.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. The table below presents a reasonably comprehensive list of demand generation (a.k.a. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. If you’re looking for some inspiration, check out this blog of the top 10 things to do in San Francisco. . It’s going to be awesome! . .

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Socializing Your Landing Pages. The new URL shortener Su.pr

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Twitter Paid Search Agency Tips Landing Pages 100

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. If you’re looking for some inspiration, check out this blog of the top 10 things to do in San Francisco. It’s going to be awesome!

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100