Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Things began to change when blogging became popular about seven years ago.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

APRIL 4, 2011

Buyers no longer go directly to vendors for information on products. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. Another reason for buyer distance is a lack of trust in the content from vendors. Blog this on Blogger. Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The experience of other vendors is likely similar; customers who have truly made marketing automation and lead nurturing an intrinsic part of their marketing and sales processes will be the most self-sufficient, and should theoretically be the most successful as well.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

NOVEMBER 16, 2010

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Tag them on social bookmarking sites. Contribute to the conversation. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Webbiquity

APRIL 19, 2010

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

JANUARY 24, 2011

I guess there are problems everywhere that there are drug users, drug vendors, and people with guns (most of which are manufactured and bought in the US along with ammunition legally sold). Blog this on Blogger. A police official gunned down. A hand grenade lobbed into a police chief’s house. 9 arrests of DTO members.

Digg 100

Digg Blogger Buzz Opinions 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Technorati : Register your blog with this site that hosts a collection of writers and blogs for Business, Entertainment and Technology. Reddit : Upload articles, create a following and drive traffic to your site or blog. Digg : Delve into this library of articles on almost every topic. Should I Open A New Social Channel?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

JUNE 27, 2008

Chucks Blog. blogs, wikis, IM, etc.) Wide World of Vendors. Subscribe to this blogs feed. Our People: Marks Blog. Zerowait High Availability Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. but not outside of IT. April 2008.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

FEBRUARY 9, 2010

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Results can be exported to Excel for further sorting and analysis.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Note: this post was originally published on the WebMarketCentral blog in August 2009.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 29, 2010

77% of Internet users read blogs. Blogs are now the mainstream media. Refusing to cite or link to blogs, or give their content credibility, is rather archaic at this point. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Recognize the value of corporate websites.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. If you’re a regular reader of this blog, then you know that’s flat out wrong. It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. Feel free to send comments to the blog. June 24th, 2008.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Webbiquity

SEPTEMBER 21, 2010

Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. Apple could create an aggregation site to pull in blog posts and reviews about the product. Share this on Bebo. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JUNE 27, 2008

NetworkWorld.com > Home > Blogs > Susan Hanley's blog. Microsoft Subnet blog: insights and opinion. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Convergence and VoIP. LAN / WAN Management. Network Applications. Site Resources.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Not even close. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

DECEMBER 21, 2010

The prospective buyers in your market have been talking about their challenges, and the relative merits and shortcomings of alternative solutions and vendors, for as long as your market has existed. Perform competitive and market research. Social media brings these discussions into the open. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Blogs and Wikis in the Business World. Vendor Management. src = [link]. }. White Papers |. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. Digg Reader is a tool for keeping up with sites and blogs. RSS Readers.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

MAY 30, 2010

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts. Social Media.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. Blog Council. I wish that could be enough said. These are not platforms…these are implementations on top of platforms. Paul Dunay.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

FEBRUARY 7, 2010

Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Higher goals require a larger budget. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog readers want to be able to rely on bloggers for objectivity.

Blogger 20

Blogger Digg PR Tagging 20

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Mixx.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

OCTOBER 29, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Talking to vendors, so what? HOW TO: Make Your WordPress Blog More.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

NOVEMBER 13, 2007

That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. The traffic change on this blog, however, showed a much different pattern. social tagging. So—how do the numbers look six months later?

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

Buzz Marketing for Technology

JUNE 27, 2008

Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. I got the answer and I have hooked up with enough specialist vendors to get the job completed. Those vendors are now in my network. Business social network LinkedIn. I asked him.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. 7 Tips for Getting People to Your B2B Blog , June 4, 2010. B2B Blogging Excellence , May 25, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100