Ledger Bennett

MARCH 12, 2020

Create videos to run through online demos, product information or industry insight and upload to the hub. Build an online hub for all the content to support the blog theme. Spin off the podcasts into blogs, videos and more. Create a video demo and send it out gated . Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

TrustRadius Marketing

JANUARY 8, 2020

I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Cintell

APRIL 7, 2016

Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. Get a demo today.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. To start, use your lead forms to gather information about your blog readers, website visitors, and webinar attendees. This blog post can help you get started. And we have an unconventional stance on the subject.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Vidyard

NOVEMBER 26, 2013

Instead of a dull demo where a techie goes through the product with a screenshare and a monotone voice, this tutorial features Errol, an energetic Method employee who’s varied intonation holds your attention. Key takeaway: How can you make your next demo or how-to video more engaging?

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

DECEMBER 16, 2013

What’s more is that the rich video library the company has established, which includes over 280 customer testimonials and product demos, now acts as an on-demand source of information. Scott also qualifies leads by setting up a video content journey.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Engaging with the vendor through their website, product demos, customer referrals, or sales reps can be another great source of product-specific information. We’d love to hear from you!

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos. Get Logical -.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

SnapApp

APRIL 4, 2018

First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Marketing is responsible for a % of total demos rating above a 3. . Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Terminus

JANUARY 13, 2021

But you’ll still hear something like: “Our blog visitors are down 10%, what are we going to do about that?”. What if your blog visits are down 10%, but you’re now inviting 80% of the right visitors compared to 20% before? Site visitors? They’re important, but secondary. We need to stay focused on the metrics that actually matter.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. I have found so much inspiration by simply reading content, sometimes email copy, eBooks, research, or blog posts. Journaling: Again, I write a lot, whether blog posts or eBooks.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

DealSignal

SEPTEMBER 5, 2023

Some of the integrations that DealSignal supports include: Salesforce Marketo HubSpot Outreach Eloqua Pardot SalesLoft These integrations empower businesses to enhance their lead generation and data enrichment efforts within the systems they already use, streamlining workflows and ensuring data accuracy across platforms. Transparent Pricing.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

NOVEMBER 18, 2016

He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”. Of course, I love the Vidyard blog – I think you’re doing awesome stuff there. I like the LinkedIn Marketing Solutions blog too.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. And you can show demos. ” Marketers: Learn, Get Involved & Blog. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. And you can show demos. ” Marketers: Learn, Get Involved & Blog. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Everything Technology Marketing

FEBRUARY 19, 2011

John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? This can be simple links placed within copy pointing to additional relevant content (for example, the sequel to your ebook or companion webcasts, videos, demos, self-diagnosis guides, competitive comparisons, etc).

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? If a client loves a product update, they can share the video on their blog, or through social media.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

APRIL 4, 2014

“Yes I want to start a demo right now!” In a video promoting our attendance at Eloqua ’13, we used a pop-out CTA at the end to get viewers to fill in their information if they wanted to meet up with us while in San Francisco (and, let’s face it, we really wanted to show off how cool the pop-out CTA is).

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

SnapApp

SEPTEMBER 18, 2012

Are people clicking through to the main website after viewing the blog post you shared? Are readers requesting demos, viewing pricing, or carrying out other conversions? Conversion : Measuring engagement alone on Twitter will tell you if people are responding to your tweets, but what happens after the desired click, share or page view?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Nudge.ai

AUGUST 14, 2017

One sales leader I had back in the day at Eloqua, Katie Azuma , sold me on the idea of ‘three points in three minutes’ when talking to a prospect. On the demo I even pulled up a picture of my new bike and we talked about it. It makes a difference, because then you both feel more comfortable.

Process 42

Process Verticals SMB Eloqua 42

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And demand generation teams that see their video content as a silo will quickly be left behind.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 28, 2014

Oracle learned that not all prospects are ready to get a demo from their sales team. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Top Lesson Learned Offer different levels of engagement throughout campaigns. And the same goes for you. But that doesn’t mean you should forget about them.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. We’re working out or Dynamics or Salesforce.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Metadata

DECEMBER 15, 2020

This is a blog post is a recap from the questions we weren’t able to get to during the Q&A portion of our “2020 Sucked. This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Ledger Bennett

MARCH 31, 2020

However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion. As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Heinz Marketing

SEPTEMBER 3, 2018

But I think that VR type of technology is going to push traditional demos and that type of experience to a new level. People that are doing thinly-veiled sales pitches in their white papers and their blog posts. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. Paul: Yes, we did.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Convince & Convert

MARCH 18, 2016

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. We’re going to show you a demo of that, it’s pretty slick. Plus we’ll have questions and answers, some from me.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Vidyard

SEPTEMBER 24, 2019

It connects with Vidyard’s chrome extension , so you can capture videos on most devices, and you can embed up to five videos on your website, blog, or landing pages. Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

KoMarketing Associates

JULY 21, 2015

Daily Blog Updates. Request a Demo. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Recommendations for most of these SEO elements can be found within this recent post on our blog.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120