markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Over the next few months, I’ll launch my new company and while I work on my next book, a sequel to Lead Generation for the Complex Sale. So I started writing this blog to share what I was learning. Image credit: PhotoDune.

Leads 120

Leads Lead Marketing Qualified Leads B2B 120

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune.

Lead Scoring 120

Lead Scoring Lead Ranking Leads Lead 120

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. The material that feeds those content assets must come from working closely with the product team. This is especially true in a world of user-generated content.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

SocialPilot

APRIL 26, 2024

This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar. It eliminates manual work that demands manpower and time. Every brand or business has different KPIs and metrics, and the same goes for different platforms, as each one generates outcomes differently.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For a long time, my personal goal was to generate a certain number of net-new MQLs. Navigate ever-changing email privacy regulations. Deal with the loss of third-party cookies.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Insider Group

SEPTEMBER 16, 2020

Like other platforms, you’ll find Stories displayed in bubbles across the top of the app feed. Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past. Stories are great for demand generation and hype.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

AUGUST 18, 2020

Perfect a Demand Generation Model. HubSpot defines demand generation as: “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. However demand generation is not part of marketing or sales. where to automate.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. There’s No Time to Waste Generative AI is set to transform many industries, including marketing. While many are fretting about generative AI replacing employees, that doesn’t seem likely. This one is a little different. Here’s my take.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. On paper, B2B lead generation companies may be described relatively simply.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. The better the generative AI prompts, the better the response.

Generation 98

Generation Work Management Copyright Social Media 98

KoMarketing Associates

MAY 6, 2020

Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone… and this isn’t slowing down anytime soon. Consider using Lead Generation ads on LinkedIn , which require the target audience to fill out a form in order to capture important information such as name, email, and job title. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

MARCH 13, 2023

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. We can leverage generative AI tools to level up the content creation process. It takes considerable time and effort to write high-quality blog posts. Generate three outputs. But there is a middle ground.

Marketing AI 80

Marketing AI AIDA Marketing Analytics Tools Template 80

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Let me explain.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Heinz Marketing

MARCH 4, 2021

Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Individual user posts are higher in news feeds than business posts. Generates link-based traffic.

Paid Content 132

Paid Content Social Media Media B2B 132

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Rev

NOVEMBER 1, 2023

In this blog post, we’ll show you how to harness the power of exegraphic data to better understand your customers’ core motivations and preferences. Rather than relying on generic marketing strategies, they can leverage the updated customer profile enriched with exegraphic data to develop a targeted demand generation strategy.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Ethics 77

Ethics Automation Allocation Content 77

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Vidyard

MAY 19, 2022

In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020. The 2022 Video in Business Benchmark Report, compiled by Vidyard and featuring data from Demand Metric , analyzes the way businesses use video to support sales, marketing and communications initiatives.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. And demand generation campaigns are no exception. Don’t stop at demand gen. Treat data as your marketing lifeblood.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. So what’s next?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Zoominfo

AUGUST 14, 2020

Demand is king, especially active demand, but let’s face it, a large total addressable market without the data to attack it in an efficient manner inherently causes gaps in potential results versus actual results. Essentially, we’re surfacing up the best leads we have at any given moment and feeding that into our outbound SDR motion.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Metadata

JANUARY 22, 2024

You can also check out Suzanne’s DEMAND session here.) “But But Metadata, AI-generated copy sucks” Most of the time, yes. The time it takes to edit AI-generated content is often longer than it takes to write it from scratch, essentially eliminating the time-saving benefits touted by AI’s biggest fans. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

NuSpark Consulting

JUNE 1, 2018

Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. Feeding them information that regurgitates your main selling points isn’t going to do the trick. What Mid-Funnel Content Is.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Metadata

SEPTEMBER 2, 2020

The terms “demand generation” and “lead generation” are used interchangeably, so it can be confusing to understand how they differ. Moreover, both demand generation and lead generation are relatively similar, although their goals and processes make them distinct. Need a refresher?

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Lead Generation Demand 59

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. What about that content budget to create hype videos, thought leadership blogs, branded podcasts, influencer webinars, etc.? How much is the ROI for investment in expensive brand awareness campaigns?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

nDash

JUNE 15, 2022

nDash Helps inriver Feed the Demand Gen Engine. Our company is growing quickly, and we needed a constant flow of high-quality content to feed the demand gen engine, so I’ve been delighted and relieved to be able to rely on nDash and its team of writers,” Erika said. A Flexible, Streamlined Process.

Content 52

Content Paid Search Agency Public Relations High Quality Lead 52

DealSignal

APRIL 10, 2024

Many revenue-generating teams haven’t yet discovered how to utilize and operationalize this data to the best of their ability. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data. These functions are foundational to operationalizing intent data to generate demand and sales pipeline.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Heinz Marketing

DECEMBER 11, 2020

The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. New contacts feed your sales funnel. On-demand recordings of your webinars are perfect for future campaigns as an offer for your inbound marketing tactics.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

PureB2B

JANUARY 31, 2022

In the changing world of demand generation marketing, the ability to generate quality leads remains the biggest ROI driver. Lead generation, both inbound and outbound, ideally feed your marketing and sales team with prospective customers who are looking to engage with brands like yours. Quality Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Attribution 62

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. It can be consumed in the form of blogs, videos, articles, emails, websites, and much more. This gives you the power to introduce more visitors to your site, and ultimately, generating more revenue for your company.

Demand Generation Agencies 52

Demand Generation Agencies Content Demand Generation User-Generated Content 52