Marketing Insider Group

FEBRUARY 5, 2024

We’re also going to arm you with practical strategies to turn these challenges into opportunities. Transitioning to GA4 presents challenges such as a complex user interface, new data privacy rules, limited historical data import, and a steep learning curve. But don’t worry, we’re not just here to vent.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Webbiquity

FEBRUARY 7, 2023

._.studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. What is data storytelling?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JANUARY 8, 2024

By taking what ChatGPT offers and infusing it with our unique insights and expertise , we’re turning ‘good’ into ‘great’ Join us as we unravel how ChatGPT helps us season our blog content just right – giving it that special MIG touch. Adopting ChatGPT plugins is a game-changer for content strategies.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. We couldn’t not mention our own blog—but hey, we may be a little bit biased.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Performing a content audit is like breathing new life into your entire content strategy. And why is it important to incorporate them into your strategy? Let’s get started.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey? Consideration.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JULY 21, 2020

Now let’s look at some of the hard data. so you can plot the right marketing strategy for your team’s future. With today’s tech-driven world, then, marketers must look for developments that are possible — and promise huge impact. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.

SEO 349

SEO Tools Keywords User-Generated Content 349

Webbiquity

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 310

Social Media Social Marketing Planning Tips 310

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” There was also the issue of the impact on their technology and data collection. Losing referrer data for content analysis.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Contently

OCTOBER 11, 2022

At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. Becoming more data-driven with help from technology. What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

The Lead Agency

APRIL 14, 2024

Bring in guests and use your listener data. Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Take transcript snippets and write blogs around the topic. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases. Get MarTech!

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Think email newsletters, LinkedIn posts, or data reports.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Optinmonster

JANUARY 14, 2024

The answer lies in the data behind it. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. In 2024, blogging will emerge as a leading format that marketers are adopting for the first time.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Stevens & Tate

FEBRUARY 1, 2022

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. What is Growth-Driven Design? Growth Driven Design (GDD) is a new method of web design that involves improving the site incrementally over time.

Design 138

Design Process Buyer Personas Marketing Websites 138

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier. trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!)

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

NOVEMBER 30, 2023

In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. If you’re more of the podcast or video type, you can watch our discussion of this topic here. Your strategy should answer questions like: Who is your target audience? Let’s dive in!

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

ClearVoice

NOVEMBER 25, 2022

First-party data collection. However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Awareness-driven reputation management.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Top Rank Marketing

NOVEMBER 15, 2023

Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. Pam Didner “Short-form video continues to be a major player in the realm of influencer marketing. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Stevens & Tate

DECEMBER 30, 2022

These days, advertising agencies have access to a wealth of data, which has led to data driven marketing. However, knowing how to use that data properly is important as well. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Optinmonster

AUGUST 23, 2023

The answer lies in the data behind it. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Let’s embark on this data-driven journey to elevate your content game. But what makes content truly reign supreme?

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Multi-channel strategies Email marketing complements your social media pages, blog posts , and other channels by extending your reach, boosting engagement, and reinforcing your messaging via coordinated multi-channel strategies.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98