EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. New Image Guidelines Arrive.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. If you have a significant number of blogs, map them by topics.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

EveryoneSocial

FEBRUARY 26, 2019

Websites with a blog tend to have 434% more indexed pages. B2B marketers that use blogs get 67% more leads than those that do not. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. The first hurdle?

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. You can’t outrank a sh*tty reputation. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Marketing Insider Group

AUGUST 23, 2021

The guide cites “blog posts, social media services, email…[and] forums” as examples of the type of content you need to rank atop search results. Start publishing world-class content consistently. Focus on your target customer, and you’ll likely catch search engines’ attention as well. Conduct Audience Research.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

LeadSquared

OCTOBER 24, 2013

This article is a continuation of my previous blog post on ‘How to get started with website SEO’ You can also take a look at the webinar here. . Provide unique & informational content in your website and blog. Update your blog every once a while. If you have not launched your blog, fill it with.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

Content Standard

SEPTEMBER 16, 2016

Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. That’s why having a strong editorial mission and clear guidelines is essential. It may not be the strongest keyword, but even niche, long-tail words can be valuable. Grit and Desire.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. Even if you’ve discovered a website or blog that''s featuring your content, it may not necessarily be copyright infringement. Then the anger sets in.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Zoominfo

JULY 30, 2018

Before hitting publish, ask a co-worker, friend, or editor to read the content. Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. Does it answer the question in full? Do they have any questions after reading it?

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. It’s a great avenue to improve your business and attract interested customers. Use Internal Linking with Anchor Text.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Brandpoint

NOVEMBER 8, 2021

Other businesses even landed new customers from their high-ranking content. (We We included it in our main blog posts and content pages as well as in the navigation as internal links. It got picked up after three months and we improved from position 78 to four on all long-tails as well. Leverage Marketing.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

ClearVoice

JUNE 17, 2022

A content marketing strategy is a plan to create and publish written, video, or graphic content to achieve specific business objectives. The most common content marketing strategy involves adding blog posts to your website to increase organic traffic. A solid plan for creating, curating, and publishing content. Customer journey.

Top of Funnel 59

Top of Funnel Long Tail Marketing Content Keywords 59

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. It fosters a connection with your potential buyers so you can turn leads into paying customers. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

seo.co

DECEMBER 31, 2020

There are well-known marketing “gurus” who have spent years encouraging people to publish anywhere from three to five blog posts per week. Brands have been instructed to follow consistent publishing guidelines, but they haven’t been told how to create content, structure it properly , promote it, etc.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Directive Agency

JUNE 2, 2023

This can be in the form of: Blogs Social Media Content Infographics To reach the broadest audience, we go after high-volume, top-of-funnel keywords. To achieve this, we begin by aligning keywords with our Ideal Customer Profiles (ICPs) and creating content that caters to their interests. Develop a tone, voice guide, and an opinion.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Directive Agency

MARCH 15, 2022

With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers and Google? Blogs, whitepages, case studies, guides. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. Customized SEO strategies. Better Reporting. Complete Safety. This can be disastrous for your business.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

ClearVoice

MAY 19, 2022

To build an SEO-friendly blog architecture, you need to group your blog topics and content pieces together, in a strategic way. Building interlinked groups of related blog content provides users with an engaging, multi-page learning experience. Cue pillar pages. What is a pillar page? It’s a win-win all around. Click To Tweet.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Moz

JULY 17, 2019

Custom extraction is a great tool for finding missed CRO opportunities. You can also use custom extraction to find what product recommendations you or your customers are using at scale! You can also use custom extraction to find what product recommendations you or your customers are using at scale!

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Single Grain

FEBRUARY 17, 2023

How to Write a Compelling Blog Post with ChatGPT How to Write Effective PPC Ad Copy Like a Pro Copywriter with ChatGPT How to Write Engaging Cold Emails with ChatGPT Tips for Writing Effective Emails Using ChatGPT Last Word on ChatGPT for Content Creation Can You Trust the Accuracy of Content Created by ChatGPT?

Examples 101

Examples Lead Ranking Marketing AI PPC 101

Hubspot

APRIL 5, 2013

Before you start posting blog posts, sending emails or scheduling tweets, you’ll find you’re more effective in the future if you’ve properly set goals for your marketing. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. 1) Set strategic and measurable marketing goals.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Use Guest Blogging for Natural link-building: One of the important link-building strategies for B2B marketing is our good old guest blogging technique.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Single Grain

OCTOBER 27, 2020

Couldn’t lose any customers because they had a sale and we didn’t!”. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic. In the screenshot above, you’ll find more generic, long-tail keywords that HSSC can use to attract customers in earlier stages of the marketing funnel.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Single Grain

DECEMBER 20, 2023

It defines each page’s structure, content elements and formatting guidelines to ensure consistency and efficiency in content creation. Programmatic SEO keyword research , in contrast, focuses on low-search-volume, low-competition keywords , specifically targeting long-tail keywords with three or more words.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Content Standard

AUGUST 9, 2023

How will generative AI impact customer behavior? Will my rankings suffer now that competitors can more easily publish content with AI? How will generative AI impact customer behavior? Consumers will expect even more relevant, customized, and convenient content experiences. What are the risks associated with generative AI?

Marketing AI 89

Marketing AI Lead Ranking Generation Branding 89

Single Grain

NOVEMBER 20, 2020

million blog posts are published each day (that's a little over 3,000 blog posts published every minute !). Hence, as a business, it becomes crucial to achieve the top ranking for the content pieces that you are publishing each day or week. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

SEO 138

SEO Trends Content Marketing SERP 138

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Optinmonster

JANUARY 22, 2024

In this blog, we cut straight to the chase, presenting only the most effective search engine optimization tips that can immediately improve your SEO results. Calls-to-Action (CTAs) : Include clear CTAs that encourage users to take the next step, whether it’s reading another blog post, signing up for a newsletter, or making a purchase.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

accelerate agency

APRIL 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Spamming comments.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Hubspot

JANUARY 30, 2018

In this blog post, I'll be laying out ten ways how to become a social media influencer. That's why we often see many people in a particular industry doing nearly the same thing, talking about the same topics, and even using similar formats when it comes to publishing and promoting their content. The question is: where do you start?

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

ClearVoice

JUNE 13, 2022

Your blog is the cornerstone of a solid content marketing strategy. In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Creating a successful blog takes a lot of effort. What does it take to create and manage a successful blog? Successful blogs have clear strategies and goals.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Single Grain

FEBRUARY 12, 2024

The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. You can have have the best blog post in the world but if your headline doesn’t do it justice, you’ll be reeling from the lack of likes, shares and comments – not to mention readers.

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78