KoMarketing Associates

JUNE 1, 2016

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. The top four paid ads will stand out, which could improve CTR and overall ad performance.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

SmartBug Media

JULY 16, 2021

Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Much like you optimize blogs for search , you should optimize video for search in a similar way. As if you were writing a blog, you should create videos with your audience’s interests in mind.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. The CTR of organic search is up to par with Facebook. What's been done already?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Referral Rock

OCTOBER 9, 2019

It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. If you have a #1 ranking, your web page appears first in SERPs.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Moz

NOVEMBER 20, 2019

Take a gander at the videos or skim the transcripts to find a workflow that catches your eye, and if you're the type of person who likes to try it out in real time, head to the tool and give it a spin (if you have a Moz Community account like most Moz Blog readers, you already have free access): Follow along in Keyword Explorer. 5:37 video.

Keywords 52

Keywords Research Eye-Tracking Domain 52

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Single Grain

JULY 10, 2023

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. In this post, we will explore effective strategies and best practices for optimizing zero click searches and increasing click-through rates (CTRs) for your brand’s website.

Optimization 52

Optimization SERP Long Tail Marketing Click Rate 52

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

NOVEMBER 9, 2022

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Get high click-through rates (CTR). A meta description may not affect the product page ranking on its own, but it has a direct impact on CTR. Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

DECEMBER 22, 2023

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Aim for continuous improvement in search engine result page (SERP) positions for these keywords.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Directive Agency

AUGUST 10, 2017

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. You’ve seen this before.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Single Grain

APRIL 21, 2023

In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies. CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. Ad relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Valasys

MARCH 17, 2023

A random AI blog generated using GPTChat was given an average quality score of 7.5 Cut-rate organic CTR Since Google introduced various SERP features that offer direct answers to users’ queries, there has been a noticeable decline in CTR. The long-tail keyword approach may seem counterintuitive in light of this.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Hubspot

JUNE 12, 2018

Presiding over a 10+ year old blog has a lot of unique challenges. From where you sit, it might seem like we've figured it all out -- we're one of the largest and most visited B2B blogs on the internet, we have a team of extremely talented and motivated staff writers, and we still manage to find new stories you want to read on a daily basis.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Outbrain

JANUARY 3, 2021

As an online marketer, one of your key goals is getting more traffic to your blog without spending a lot of money. Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Moz

OCTOBER 25, 2019

We asked our incredibly patient, phenomenally smart attendees to submit their questions via email and promised to answer them in an upcoming blog post. I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. How can I use Keyword Lists to find missed SERP feature opportunities?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. ClickFlow lets you see the top fifty keywords for every blog post on your site with its Keyword Tracking feature. Content Editor.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). As the focus will be more on addressing the intent of the end-users for search, long-tail-keywords will retain vitality while single strings will lose essence in the long run.

SEO 59

SEO Practices Google Brand Identity 59

Directive Agency

MARCH 15, 2022

Blogs, whitepages, case studies, guides. . Blogs and live social media marketing. . Data-driven blog content. Optimizing content for a primary keyword as well as associated, secondary keywords can help increase keyword rankings long term. . Say it louder for the people in the back: Embrace the long-tail keywords.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. You can use this information to come up with ideas for new topics to cover on your blog. Related topics you might want to cover on your blog. Search Console Report.

Keywords 78

Keywords Paid Content Traffic Research 78

Atomic Reach

JANUARY 22, 2019

Through content optimization you ensure that your content has the essential elements that search engines need to determine what the topic of your content is, and therefore display it in the SERPs for relevant search terms. Top Tip: Use a full-length (1840px) meta description - SEMRush found it improves CTR by 36% !

Analysis 67

Analysis Optimization Content Ad Frequency 67

Hubspot

MARCH 27, 2019

In fact, part of Google’s search algorithm ranks your content based off engagement metrics , like total traffic, organic traffic, direct traffic through Chrome, time on site, bounce rate, SERP CTR, brand mentions on authoritative sites, and return visits. In fact, 76% of our monthly blog views came from these old posts.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Unbounce

MARCH 7, 2019

In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. Your best bet for staying up-to-date is to check the date of publication, rely on multiple sources, and subscribe to a few reputable blogs that deliver fresh insight.

PPC 111

PPC Practices SEM Best Practices 111

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Content Standard

AUGUST 9, 2023

How will generative AI-powered search affect my content rankings and search CTR? Some use cases include: Content planning Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics. Which search engines use generative AI?

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

SERP 69

SERP SEO Generation Long Tail Marketing 69

Optinmonster

JANUARY 22, 2024

In this blog, we cut straight to the chase, presenting only the most effective search engine optimization tips that can immediately improve your SEO results. Calls-to-Action (CTAs) : Include clear CTAs that encourage users to take the next step, whether it’s reading another blog post, signing up for a newsletter, or making a purchase.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

JUNE 24, 2021

60% of marketers say that inbound (SEO, blog content, etc.) Long-Form Content. Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends.

SEO 138

SEO Trends Content Marketing SERP 138

Single Grain

NOVEMBER 12, 2020

7) Find Long-tail Keywords to Rank For. SERP Analysis (can you even rank?). Buzzwords for CTR. Compelling CTA that encourages high CTR. Use auto-suggest to explore long-tail keywords that contain your brand name. 7) Find Long-tail Keywords to Rank For. 5) Perform On-page Optimization.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Single Grain

AUGUST 24, 2023

By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. Keywords : A comprehensive keyword analysis goes beyond mere search volume.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98