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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Outbrain? Ready to maximize impact with paid content distribution?

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM).

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How one tech company is doing marketing without cookies

Martech

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

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What’s Trending in Marketing for October 2019

Stevens & Tate

The following articles come from popular marketing blogs. YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Thousand Imprеssions (CPM) – CPM mеasurеs thе cost pеr thousand imprеssions of an advеrtisеmеnt. CPM = (Total Cost of Campaign / Total Numbеr of Imprеssions) * 1,000. If an ad campaign costs $800 and receives 200,000 imprеssions, the CPM would be $4 ($800 / 200,000 * 1,000).

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Is paid social advertising still worth it in 2023?

Metadata

Not only does an all-in mindset epitomize unnecessary risk, but it also overlooks the other channels your customers and prospects rely on to make buying decisions—think Reddit, Twitter, Facebook, YouTube, Instagram, and TikTok. For younger generations, namely Generation Z, TikTok is their search engine of choice. What happened?

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How to Define & Measure Social Media KPIs – Part VII

Valasys

In this blog post, we pass the baton to the Reddit KPIs from the preceding parts where we had elucidated the strategies to define & measure the Social Media KPIs for other popular social channels including Facebook , Twitter , Instagram , LinkedIn , YouTube & Pinterest.