Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Publish original studies. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. 575,000 tweets published. Affiliate sales support independent publishing. ” The Biggest Challenges in B2B Content Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

AUGUST 30, 2022

Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Next, work on improving your ranking page content to compete for a page-one position. Affiliate sales support independent publishing. Affiliate sales support independent publishing. There you have it.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. When your content contains statements of painfully obvious facts, it’s not.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Or right after lunch.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

MARCH 10, 2022

Affiliate sales support independent publishing. To move prospects through the sales funnel, client success stories and user-generated content can go a long way. Start a Blog (If You Haven’t Already). 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Affiliate sales support independent publishing. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. There needs to be a reason why you are publishing. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

APRIL 13, 2022

Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Affiliate sales support independent publishing. Create valuable, timely content. Look for opportunities to produce content timely as well.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. Publish eBooks Using Free Tools.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Webbiquity

MARCH 21, 2019

Creating quality content. Content has become the cornerstone of B2B marketing. It’s been reported that 91% of B2B marketers use content marketing. The problem is that some B2B marketers seem to think that churning out new content every day is the key to expanding their reach (it isn’t).

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

SEPTEMBER 23, 2016

Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. Blogs are hard work. When you start your blog, create a posting schedule.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JUNE 21, 2022

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

OCTOBER 19, 2012

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. Will the content have a first or third person perspective? Is your blog private and personal?

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Webbiquity

APRIL 18, 2023

Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. You’ll keep people on your site if you create valuable content and an interesting website design. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

APRIL 4, 2023

Affiliate sales support independent publishing. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

FEBRUARY 6, 2024

Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. Affiliate sales support independent publishing.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

MARCH 30, 2024

Affiliate sales support independent publishing. If you get the subject matter and the tone right, but above all if the content is interesting, you’ll create a successful email newsletter, one that people are going to find really worth reading. It’s one of the most powerful tools at your disposal. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. Affiliate sales support independent publishing. Leverages Quality Content. Promote a positive brand image in social media platforms.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

NOVEMBER 23, 2020

Find the ideal times to post, and easily publish similar content across your social networks simultaneously. Make money blogging with AmaLinks Pro, the best Amazon affiliate WordPress plugin. Monitor the performance of your organic and paid advertising social media programs. Analyze what competitors are doing on social media.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338