Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

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Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

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Industrial Marketing Today

JUNE 1, 2020

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

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Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article….

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Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme.

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Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

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Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership.

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Industrial Marketing Today

APRIL 21, 2011

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. It is usually a good idea to have someone else proofread your copy before publishing it.

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Industrial Marketing Today

JULY 16, 2012

Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. As I’ve written before, just publishing content won’t move the needle. See Content Marketing: Think Like a Publisher, Act Like an Investor).

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Industrial Marketing Today

AUGUST 1, 2011

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. However, have we gone too soft with content marketing when it comes to selling industrial products and services? And that is… content marketing must deliver a real business value.

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Industrial Marketing Today

JANUARY 25, 2012

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Online product configurators.

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Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

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Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

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Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

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Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way. Grainger, Inc.

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Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

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Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

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Industrial Marketing Today

JULY 1, 2011

This was one of the findings in a recent study published by GlobalSpec. Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content. Email marketing metrics.

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Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Source: The End of Solution Sales, Harvard Business Review – HBR blog). Make sure your digital content focuses on helping them make an informed decision while moving the needle for you.

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Industrial Marketing Today

JULY 12, 2011

If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Offer only a hint of an available solution in your blog posts with links back to product pages on your company’s Website. Publish and present technical articles. Can you think of others? Thanks Kevin!

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Industrial Marketing Today

DECEMBER 18, 2019

Last but not least, you the readers of this blog and my extended. Read more The post, %Happy Holidays and Best Wishes for 2020% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

OCTOBER 14, 2011

and their success stories of inbound marketing with content. Inbound Marketing articles that I’ve published here may help to clear up some of those issues. Depending on your situation, you may be able to do it all yourself (DiY), outsource it completely or use an optimal mix of DiY and outsourced content marketing services.

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Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! What is the key to shortening the buy cycle? How can you accomplish all that? My take: Sharpen your listening skills.

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Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

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Industrial Marketing Today

APRIL 14, 2012

Magazine about a coming revolution called “desktop publishing.” I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases.

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Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Is SEO a DiY (do-it-yourself) job?

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Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. Use dynamic content in your email marketing.

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Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. I like your steps for Continuous Process Improvements.

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Industrial Marketing Today

NOVEMBER 14, 2010

Here’s a video on an engineer’s scorn for marketing (from productmarketing.com, a blog by Pragmatic Marketing ). What surprises me is that engineers with 20 years experience in corporate environment still think marketing is advertising or putting content on the company website. Click here to view the embedded video.

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Industrial Marketing Today

JUNE 17, 2011

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Assimilate all that knowledge.

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Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. He was talking about his long journey in convincing upper management about the value of starting a business blog.

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Industrial Marketing Today

OCTOBER 10, 2011

One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. After all, why would you create a site that no one can find?

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