Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Bluetext

APRIL 8, 2020

.” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Blogs and other educational content are frequently cross-promoted throughout sites. Our clients recognize that users have come to expect this content, eager to consume and share.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. And we’re not sure we’ll ever find a better storyteller than this cat. See the video below and view the on-page magic here.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. Over 4 million blog posts have been published in the last 24 hours. It’s called interactive storytelling.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

SEPTEMBER 22, 2020

Accompanying this transformation are new opportunities for content in the health industry. Quality content serves all those needs. Who should be in your #healthcare content 'operating room'? What kinds of health-related companies need content? Content can help brands differentiate themselves.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Brafton is a full-service content marketing agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

PureB2B

MARCH 27, 2019

Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Content personalization has become a major player in the digital marketing game. Remember to fully utilize the content you are personalizing for your ABM strategy. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Outgrow

JULY 12, 2022

Welcome to the Marketer Of The Month blog! . Rethinking content marketing: how content marketing is different from influencer marketing. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . About our host: . Fill in the blank.

Work Management 52

Work Management Marketing Management Product Planning 52

SnapApp

AUGUST 9, 2017

View the app on a desktop browser and you’ll find most of those features, plus additional games and blog posts. . . A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Tactic 2: Personalize. In 2013, 84% of all email was spam.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

PureB2B

MARCH 27, 2019

Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Content personalization has become a major player in the digital marketing game. Remember to fully utilize the content you are personalizing for your ABM strategy. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

SnapApp

OCTOBER 8, 2015

The right approach can turn any topic into content gold. Who knew that a consulting group could create such engaging content? Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Seismic

MARCH 25, 2021

To meet buyer needs at every stage of the journey, sellers need the tools to share the right content in context, at the right time. LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. CEOs weigh in on GTM resilience and growth.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Convince & Convert

OCTOBER 22, 2013

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Andrew Bloch (@AndrewBloch) January 29, 2016. Tell us your story.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Content Marketing Planning Best Practices 50

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Planning Content Marketing Best Practices 50

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 360

Marketing Budget Paid Content ROI Marketing & Strategy 360

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Content Marketing? 2022 Content Marketing Trends to Know. Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

OCTOBER 2, 2013

"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content. 1) Tell a Story.

Content 28

Content Microsite Creativity CAN-SPAM 28

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Video’s value proposition.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” What does her statement mean?

Microsite 54

Microsite Case Studies Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. .

Microsite 48

Microsite Case Studies Case Study Top of Funnel 48

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60