The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Open Phone links to the most important blog articles in a separate footer section.

PageRank 98

PageRank Microsite Comparison SEO 98

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. An “Instant Page” allows a brand to showcase videos, share the brand story, customize content for the target audience, and provide details about products and promotions.

Trends 131

Trends Campaigns Planning Trade Show 131

Content4Demand

JANUARY 12, 2021

Content strategists and content creators are seeing their worlds evolve. User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. What do you want your audience to do? to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. How will you migrate product and brand content? Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 93

Work Management Brand Identity Branding Marketing Management 93

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Building content tracks for top/mid/bottom funnel segments depending on buyer journey. Allowing visitors to choose the topic and type of content they want to engage with (and when).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: $100/$360/$680 per month. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

nDash

NOVEMBER 19, 2020

As a lifelong educator, I have found that my best professional learning comes from blogging and writing. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . District Level Administrator.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

xiQ

DECEMBER 15, 2021

Redeploying Efforts to Create Thought-Leadership Content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

JANUARY 12, 2022

We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. Grid® Report for Account-Based Web and Content Experiences. Relationship Index for Account-Based Web and Content Experiences. SmartSourced Content that drives 10x engagement.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. According to research from Nielsen , there are 27 million pieces of content shared each day. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. It’s a lens through which to create content.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

ClickDimensions

APRIL 16, 2020

Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times. You can find it all on our Social Distancing Means Digital Everything microsite. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

SmartBug Media

JULY 22, 2020

Personalize Your Content. Marketing automation really shines when you personalize the right content for the right person at the right time. Map Your Content to the Buyer’s Journey. Content Offer with Automated Lead Nurture. Marketing automation in senior care helps you personalize your lead generation efforts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

DivvyHQ

APRIL 8, 2016

Take a few seconds to ponder a simple question: Are you getting enough eyeballs on your content to achieve its specific objective? In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. But how do we reach those people? Setting Expectations.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Sprout Social

MARCH 10, 2021

And I say that not to knock the industry, but to recognize the very real struggle for computer and software brands to create compelling content, and connect to their audiences on a deeper, more emotional level. How do they create B2B SaaS content that feels “warm?” Then brainstorm your content around that insight. Make it yours.

Work Management 89

Work Management Marketing Management B2B Thought Leadership Microsite 89

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. How could you see using this kind of content for your company? Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Establish Consistency Between Your Content and Landing Page. Depending on the specific platform, the ability to add screenshots, videos, and premium content may be a paid-only feature.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SugarCRM

DECEMBER 11, 2013

Microsites. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. Salesfusion Marketing Blog. Email Marketing. Drip Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SnapApp

JULY 16, 2012

Do you have a blog? Is it one of your goals to drive referral traffic from your blog to your social media sites? Within the blog post, readers are able to see the first question to Figment's "Could You Catch a Killer?" What have you done to drive referral traffic from your blog? Read ahead. Figment did.

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48