Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Convince & Convert

NOVEMBER 6, 2015

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. In interviews and content, they stressed goals like: “building trust in society” and “solving important problems.” presentations, demos, videos, mockups, microsites, etc.).

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. That’s why it is a shortcoming to utilize a persona or buying stage when frameworking inbound marketing content. There’s a whole group of people.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Brands are moving away from content that functions as static, one-off pieces. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. And while it’s important to share various types of content to showcase your brand voice and personality, make sure your values are showcased regularly as well. Brand storytelling goes beyond the facts to highlight the “why” behind your business.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. And we’re not sure we’ll ever find a better storyteller than this cat. See the video below and view the on-page magic here.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Bluetext

APRIL 8, 2020

.” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Blogs and other educational content are frequently cross-promoted throughout sites. Our clients recognize that users have come to expect this content, eager to consume and share. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Bluetext

JANUARY 13, 2019

This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext. We want to feel heard.

Personalization 32

Personalization Planning Work Management Marketing Management 32

ClearVoice

APRIL 15, 2020

But the truth is that, even before COVID-19 arrived, content creators and marketers were already shifting their thinking on how to execute virtual events — reimagining them in terms of how optimal digital experiences could live online, without the need for significant investments of time, travel and money.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Bluetext

JANUARY 13, 2019

This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext. We want to feel heard.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. ” Detroit’s dilemma should be familiar to content marketers. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. It’s called interactive storytelling. And, it will give wings to your content strategy. .

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

SEPTEMBER 22, 2020

Accompanying this transformation are new opportunities for content in the health industry. Quality content serves all those needs. Who should be in your #healthcare content 'operating room'? What kinds of health-related companies need content? Content can help brands differentiate themselves.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Brafton is a full-service content marketing agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

PureB2B

MARCH 27, 2019

Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Content personalization has become a major player in the digital marketing game. Remember to fully utilize the content you are personalizing for your ABM strategy. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Outgrow

JULY 12, 2022

Rethinking content marketing: how content marketing is different from influencer marketing. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . Nick Thompson : A hundred percent, interactive content. Saksham Sharda : Okay.

Work Management 52

Work Management Marketing Management Product Planning 52

SnapApp

AUGUST 9, 2017

A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Interactive content brings your message to life and makes it so much more engaging for the user at any point in the funnel. Chanel did this with their Inside Chanel microsite.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

PureB2B

MARCH 27, 2019

Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Content personalization has become a major player in the digital marketing game. Remember to fully utilize the content you are personalizing for your ABM strategy. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

SnapApp

OCTOBER 8, 2015

The right approach can turn any topic into content gold. Who knew that a consulting group could create such engaging content? Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48