B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. Blogging blog marketing' Photo from Flickr - Some rights reserved by Horia Varlan.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 16, 2009

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact.

Blogger 100

Blogger Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? Repurpose the same content into a video. Produce a podcast each month on the same topic as your most popular content.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You are blogging, aren’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

OCTOBER 14, 2011

I get that the blog abandonment rate is 95%! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Is your content written strategically with the visitor in mind? Definition of Mill.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” In the hub and spoke system, your website and a strategic blog are the hub. So, if you don’t have a blog, consider starting one.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Should you join in this content marketing trend?

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. As I’ve followed this topic of online content rights over the years, I’ve found out that there is more you can do. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” B2B Service Marketer – Answer Why and What.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content. Part of the solution is to have a plan in place that maps out goals and a schedule for online content.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 11, 2014

It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Do you need help getting started or getting better results with your content marketing?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 16, 2013

which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JUNE 23, 2014

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Do they spend a lot of time on Facebook and follow your content there? Do they want to subscribe to your eLetter?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry. Post news about your employees.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. Blogs and content with no attribution to anyone or anything really make me wonder.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JANUARY 3, 2014

So it’s not that “content is king,” it’s that “substantial content is king.” ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Get more visual. Give it up and start Tweeting.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? You optimize your RSS feed. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Web Site Projects content optimization SEO website'

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

APRIL 21, 2015

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Make sure your online product content is easy to access. Make your content mobile-friendly and easy to access.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I wondered to myself, “Have I ever been snarky when I commented on a blog?” I truly respect their work and try to support their content when I see it online.

Social Media 100

Social Media Media Class Consulting 100