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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Learn, Connect, and Have Fun at Trailblazer Community Conferences

Salesforce Marketing Cloud

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. So, how do you do it right?

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Sales Experts and Communities to Follow in 2022

Vidyard

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Practice Pitching 2.2 Top Sales Communities to Join 2.1

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Three Ways to Get the Most Out of the Trailblazer Community

Salesforce Marketing Cloud

At Salesforce, we understand the unique value of community. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. That’s why we want to help you get the most out of the Trailblazer Community.

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Sales and Marketing Alignment Best Practices

Salesforce Marketing Cloud

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. What might this look like in practice? How many stages do we have?