Martech

APRIL 10, 2024

LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. prohibiting the use of profanity) and community enforced. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Fear of missing out (FOMO) can be a powerful motivator.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

SEPTEMBER 17, 2019

Take this blog for example: “Webbiquity” clearly meets two of the three criteria. SalesReach (communication software for sales professionals). WorkOutLoud (software for building customer communities). But most aren’t easy to use nor do they do they scale well to handle these large events.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Salesforce Marketing Cloud

AUGUST 31, 2022

We build trust by being honest, helpful and relevant, providing information our customers and others need to make the right decisions for their company and community. We practice inclusive marketing. That means our storytelling reflects the diverse communities that we serve. We lead with sustainable marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Drew Neisser

MARCH 10, 2023

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

B2B 52

B2B Cross-Selling CMO Forrester 52

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

APRIL 6, 2021

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. To sign up for the RSA Conference, visit their official website and register for the event.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Brandpoint

AUGUST 21, 2023

Facebook: Tap into the massive user base of Facebook to reach a diverse audience, share engaging content and foster community engagement through groups and discussions. Liebherr, a renowned manufacturer of construction machines, introduced Tower Crane World, an online community dedicated to crane operators and enthusiasts.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Brandpoint

NOVEMBER 10, 2020

[Read More: 5 Must-Have Content Types You Need For Virtual Events] Chris Todd, Br8kthru I’ve always been one to live-tweet events (introverted marketer) and I think that’s now one of the best options for connecting with other online event attendees. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Brandpoint

DECEMBER 13, 2021

How are you making your community a better place? Here are some marketing-specific changes and tactics that you should think about when planning your marketing strategy in 2022. Read More: 7 Content Marketing Trends in 2022 & How to Prepare ] Event marketing Events will likely at minimum have a hybrid element going forward.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Adobe Experience Cloud Blog

APRIL 6, 2021

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Ask a current customer where they go for information on their space or what events they attend.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Hubspot

DECEMBER 18, 2019

Event Marketing. If your company hosts events, whether internal or external, take videos of the events for a recap to send subscribers. This way, you can give subscribers a taste of how your brand works in-action and build interest in your company's events overall. Engage with Your Community.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

SpotMe Blog

JULY 25, 2021

Apple will return to hybrid events as soon as California eases venue restrictions, as presenting in front of an in-person audience adds unique buzz and excitement. #3) It would make sense for Twitch, the online live streaming community, to put on only virtual events. 1) Unite Your Marketing and Sales Teams. 3) TwitchCon.

Examples 111

Examples Enterprise Management Work Management Conference 111

KoMarketing Associates

AUGUST 6, 2019

SEO link building campaigns – not only tackled through third party publications but also in coordination with industry-related blogs for guest post opportunities, forums/communities, and other applicable industry-specific website platforms. Is your organization leveraging the information found in buyer persona development?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SmartBug Media

OCTOBER 30, 2020

Create opportunities for attendees and the industry community to connect with each other via social media. Conversation starters like key takeaways from sessions or quotes from presenters creates a sense of community around your event and draws people in. Ongoing Community Engagement. Social Engagement.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

JUNE 23, 2020

"We’ve seen major success in promoting live and virtual events with a three-pronged partnership approach: a brand partner, a community partner, and HubSpot for Startups.". With this three-pronged approach, Raleigh says, "the brand partner adds credibility and can help us get some great speakers for the event.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SpotMe Blog

NOVEMBER 15, 2021

Vanity metrics are all over the place and unfortunately, vendors are not doing a great job at educating the community of marketers on how to work best with metrics,” says Metrailler. Don’t try to build a community. You have to think about those requirements as part of the experience design.”. Stay clear of vanity metrics.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

SpotMe Blog

JUNE 30, 2023

Follow these proven strategies to spread the word, re-engage your community, and exceed your event attendance goals. Common reasons for low event attendance To increase event attendance, you must first understand the common reasons for low turnout. Victory is still within your grasp if you act now.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You can also encourage them to be interviewed on other blogs and podcasts.

Planning 100

Planning Content Marketing Generation Content 100

Outgrow

MARCH 18, 2020

This blog talks about the top 5 Mailchimp integration tools. I think all marketers agree on one thing. In fact, the same could be said about marketing tools and their integrations. The same should be said about marketing tools and their integration. Eventzilla offers a platform for event marketing and registrations.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Brandpoint

OCTOBER 28, 2019

For example, email your content out in an upcoming newsletter, advertise your email list on your podcast, and create a blog post about podcasting and mention yours. Conversational chatbots: Powered by AI, chatbots are a perfect mix of customer service, search functions and community managers. User-generated content. What to do now?

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Where to start.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120