Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet. Coschedule features some great case studies.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 126

Video Marketing Content Marketing Case Study Case Studies 126

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Use images and videos to illustrate your points.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

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Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Webbiquity

APRIL 19, 2022

It also includes a video that tells an even more profound story of success. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. the better your case study will work.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

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ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

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Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. For a quick intro, see the video below. To elicit reviews, leverage content marketing campaigns that encourage customers to leave reviews as well as participate in testimonial videos. ORM isn’t static.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Trade Press Services Newsletter

APRIL 4, 2024

Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. There’s no such thing as overpreparing.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. You can utilize photos and videos your customers share on social media and post them on your accounts.

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Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

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Case Study Case Studies Work Management Studies 90

Scoop.it

JULY 5, 2022

Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. One of her most-watched YouTube videos, and generally a topic she is known for on the web, is her capsule wardrobe. Supplement Written Content with Video. Don’t replace your writing with a video. Know Your Audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Vidyard

JUNE 29, 2015

And, since you’re a savvy modern marketer, I’m sure you’re using video in your marketing strategy. After all, more than 70% of marketers report that video converts better than other content types, according to Demand Metric. Gone are the days when video view counts were counted as a worthwhile metric.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

ClearVoice

DECEMBER 26, 2018

In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. We’re not offended.),

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. “My dad,” she explains. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. This case validates that when chosen strategically, influencers can enhance online visibility and drive direct bookings, ultimately augmenting revenue by bypassing OTAs’ commissions.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. Here’s some of our favorite blog posts from other marketers this past year. This was the culmination of a case study he did after offering to work pro-bono for a business with no internet presence whatsoever.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Goodish Agency

AUGUST 30, 2023

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

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Case Study Case Studies Studies Video Marketing 105

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. Tailor your content to the individual recipient based on their needs and interests.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

The Lead Agency

FEBRUARY 12, 2023

Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar. There’s no need to create any new images or videos – write your social media post and you’re good to go.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126