WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. More ) Blogs are fast and easy to create. More ) Use keywords and key phrases in your blog posts.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs may show up well in search engines, though I remain unconvinced at this point.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

NOVEMBER 30, 2006

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

MAY 12, 2008

However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. Here's a real world example of how a blog can both supplement and enhance search position based on a relatively new player in an established market, that has both a corporate site and a blog.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

SEPTEMBER 9, 2009

Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. Tags: Blogging for Business. B2B Marketing is important to many of my clients, but I just don't have time to read all the posts from all these sources.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

APRIL 10, 2008

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. If exposed, this practice destroys a blog's credibility.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. In addition, check out the blogrolls of the most relevant blogs you find.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 18, 2007

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter. She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Why do you blog? For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence.

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

NOVEMBER 6, 2007

EvanCarmichael.com just published its list of the Top 50 Marketing Blogs to Watch in 2008. EvanCarmichael.com describes itself as "the Internet's #1 resource for small business motivation and strategies.

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0,

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs. .

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

SEPTEMBER 11, 2006

According to this post on Workz.com , blogging "has risks that should not be ignored." While there are dangers in virtually any aspect of daily life, Housley's paranoia about blogging seems a bit overblown. Blogs are given credibility by their authors. In short, blogging is good for business.

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

SEPTEMBER 12, 2007

While there are several similarities between blog and podcast promotion, as an audio medium, podcasts offer several addition avenues for distribution. FeedBurner also provides an excellent tutorial on how to produce, store and index your podcasts using popular blogging tools.

Promotion 20

Promotion RSS Distribution Tagging 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

DECEMBER 13, 2006

Happening across Blogs Are Like Pliers on the One by One Media blog , I noticed two things: 1) these guys are pretty smart, and 2) the social networking links across the bottom of each post are cool. I tried adding social bookmark icons from the ExplodingBoy blog , but couldn't get them to line up properly.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

SEPTEMBER 5, 2006

In his own entertaining and informative style, Paul addresses topics like mobile ads, effective (and ineffective) tech ad campaigns, video ads, blogging, and viral marketing. Small Business Blogging : Andy Wibbels, author of Blogwild!: He's also a prolific industry writer and speaker.

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

JULY 5, 2006

The list goes well beyond the common tools such as Pingoat and Technorati (well known and also covered in Best Practices in Blog Marketing ) to include traffic-generating and tracking tools, as well as mobile blogging. He also provides a number of tips for producing a successful blog. That's the tools.

Tools 20

Tools RSS Blogger Mobile Marketing 20

WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I mean, I admit it. Grammar and spelling be damn.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. They're completely focused on my business and the impact they can have on it." and "What are best ways to communicate my brand message?" What are they doing?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

DECEMBER 17, 2005

My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds.

Newsletter 20

Newsletter RSS Internet Marketing Planning 20

WebMarketCentral

SEPTEMBER 9, 2005

And one of my favorite aspects of blogging is "meeting" new people across the marketing blog space. Sarah Eaton at BeTuitive Both Sarah and her blog are delightful. A highly useful feature of her blog is the topical category listing. John Moore at Brand Autopsy A brilliant, visual and wide-ranging blog on branding.

Blogger 20

Blogger Blast Campaigns PR Consulting 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

SEPTEMBER 2, 2008

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Examples of Widgenie in use include South Bay Sports and the Proof of Concept blog. It is, in that sense, the future o f BI.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

NOVEMBER 10, 2006

Curious about what podcasting can do for your business? The registration deadline is November 20 (though you might be able to sneak in later if you mention this blog post). Also, check out this recent podcast from Albert: The Great Blog Debate. Check this out.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Delicious Count WordPress Plugin … for Tracking and Improving Blog Post Quality!

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

NOVEMBER 20, 2008

How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Hello, My Name Is. So what is?

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more. What's the best tool for social media research and learning?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Branding Brand Identity Best Practices 20

WebMarketCentral

OCTOBER 12, 2007

If you're not familiar with The Truth Laid Bear , it's a kind of cool blog tracking site that's been for the past three years by the eponymous N.Z. was launched as an evolution of one of the blogosphere's original and most successful blog-tracking sites, The Truth Laid Bear. Should my website include a blog? One never knows.),

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

FEBRUARY 27, 2009

This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20